Zespri Kiwifruit and Dentsu Creative launch ‘Healthier Ways’ navigation solution

Zespri Kiwifruit is providing parents with a solution to help them circumnavigate travel routes laden with advertisements of unhealthy foods, via Dentsu Creative.

The Healthier Ways solution is a navigation tool designed to leverage research – commissioned by Zespri Kiwifruit – that unveiled “the six in ten (59%) parents avoiding traveling routes with junk food advertisements and outlets and/or generally avoiding taking their kids to fast food or junk food restaurants”.

“Western Sydney is densely populated with fast food outlets, so we wanted to increase kids’ exposure to healthy food choices,” said KokHwee Ng, general manager, global marketing and Zespri spokesperson.