Zip Business appoints Mindbox as digital marketing agency
Zip Business has appointed digital marketing and media agency Mindbox to drive digital growth.
The announcement:
Zip Business, a division of leading global Buy Now, Pay Later (BNPL) Zip Co Limited, has announced that it has appointed strategic marketing, insights and media consultancy, Mindbox, to help turbocharge its growth.
Starting immediately, Mindbox will drive digital advertising and engagement, and the management of its associated data, for Zip Business.
Mindbox will employ a sophisticated, AI-driven digital advertising and retargeting strategy to reach current and future clients and to provide the client with the business intelligence it needs to make informed decisions.
Zip Business launched in August 2020 to help small businesses access the working capital they need to operate and expand with confidence. It has helped fund the growth of thousands of customers since its inception.
Founder and CEO of Mindbox, Nic Halley, said: “We’re delighted to be working in partnership with Zip Business to help turbocharge its already impressive growth. Our focus over the initial two year period is to leverage ongoing data in order to drive engagement, influence future campaigns and further cement its position as an Australian fintech market leader.”
Sera Awad, Director of Marketing at Zip Business said: “Since Zip Business launched just over 12 months ago, we’ve seen strong uptake from small business owners across the country. Through the work we’re doing with Mindbox, we will be able to reach even more small businesses, providing them with access to cash flow that is timely, fair and always interest free.”
Mindbox has also recently renewed its contract with Australian healthcare insurance giant HCF for another two years. The renewed remit will see Mindbox continue to handle the digital, strategy and data for the business.
Mindbox has over 20 years of specialisation across a range of digital marketing and media services including strategy, media, consulting, insight and analytics, technology and customer experience. It works with global brands across the ANZ region including DHL; as well as local brands such as X15/Commonwealth Bank, NSW Department Of Industry as well as Teachers Health.
For more information, visit www.mindbox.com.au.
Source: Ashleigh Roberts media release
