Zoosh uses ‘Yummy face’ for new salad dressing push

Alex Hayes

January 3, 2014 8:08

Kraft salad dressing brand Zoosh has launched a new ad campaign featuring the ‘beautiful people’ making ‘yummy face’ in a new campaign via Droga5.

In the stylised TVC released just before Christmas a faux German voiceover describes the secret behind good looking people is Zoosh salad dressing, which when eaten makes people pull the ‘Yummy Face’.

https://www.youtube.com/watch?v=PU1WjWMDv4A

The ad was delivered by agency Droga5, which was appointed to the Mondelez agency roster in 2011, for the brand.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

5 COMMENTS

Ken Howard 6 Jan 14

… and they’re out of the gates early for the Worst TV Ad of 2014, and Kraft’s Zoosh already leads by half the length of the main straight …

Zoosh Review. 6 Jan 14

New brand ambassador: Derek Zooshlander.

User ID not verified.

Harry Balzac 6 Jan 14

One of the few ads I can remember from the Christmas break.

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Anonymous 1 Feb 14

idiots! utter morons!

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name unknown 1 Feb 14

absolute airheads!

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Zoosh uses ‘Yummy face’ for new salad dressing push

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