Zuji Dave to take away anti-holiday excuses

Travel company Zuji has launched a new website aimed at overcoming people’s excuses for not taking a break.  

zuji-daveThe site – features “Zuji Dave” who attempts to tackle every excuse. If the customer choosses the “I have to keep vampires from attacking the house” option, he arrives on screen clutching stakes and garlic; if catsitting is needed, he reappears with a fluffy toy mouse.

The site – aimed at promoting short breaks in Australia, Singapore and Hong Kong – has been created by Sydney agencies The Hallway and Happy Soldiers. The campaign is supported by online advertising, social media, print and PR activity.

Meanwhile, The Hallway and Happy Soldiers’  Zuji Beans campaign is currently a finalist at both the One Show and The Clio Awards:


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