Changes to Facebook branded content ‘a game-changer’ for sports and their sponsors

Major League Baseball is already using sponsors on Facebook

Changes to the way Facebook allows brands to post content will have a major impact on the way sports and sponsors are able to tap into each other’s communities, entertainment and sponsorship, claims Max Barnett, head of digital at Repucom.

The change in the content policy this week allows content such as videos and photos to include promotions, third party products and sponsor logos, all of which were banned under Facebook’s previous policy.

Max Barnett, head of digital at sport and entertainment market research company Repucom in the UK, told Mumbrella the change in policy will have a major impact on the way brands can tap into sports sponsorships.