Gone Girl well ahead of pack for third week topping weekend box office

For the third weekend in a row David Fincher’s Gone Girl has smashed the weekend box office, taking $3.130m across 420 screens, more than $2m ahead of its closest competitor.

The film starring Ben Affleck, and based on the book by Gillian Flynn, has made $16.110m in Australia since its premiere earlier this month.

Liam Neeson’s latest movie Walk Among The Tombstones claimed second place in the box office rankings in its first weekend after pulling in $1.124m across 238 screens.

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Tourism Australia chief marketer Nick Baker to quit in January

Nick Baker CMO Tourism Australia at Mumbrella 360, 2014.

Tourism Australia chief marketing officer, Nick Baker, is to quit after seven years with the agency.

He will leave at the end of January after deciding it was time to look for “new challenges”.

A recruitment process to replace Baker is already underway.

Tourism Australia managing director John O’Sullivan paid tribute to Baker, saying he had led a marketing team which has “helped deliver arguably three of our most successful global campaigns, including There’s Nothing Like Australia, Best Jobs in the World and Restaurant Australia”.

“All of these campaigns have been meticulously planned, well executed, and, importantly, done so through strong teamwork and successful partnership with industry and our state and territory partners,” O’Sullivan said. Read more »

Australian Institute of Management focuses on effects of decisions in new campaign

The Australian Institute of Management (AIM) has rolled out a new campaign aimed at communicating that great managers and leaders make decisions every day that effect people’s lives in an effort to highlight the importance of the right management training.

Created by independent creative agency The Twelfth Window, the TV ad utilises split screens to visually convey the impact of ideas and decisions.

Group executive brand and stakeholder Jacinta Crabtree said: “We are a well-known brand but we haven’t been overt about telling our story publicly. This campaign will change that.

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Opera Australia focus on the Sydney Opera House experience in new ad

Opera Australia is focusing on the audience experience at the Sydney Opera House in a new campaign created by production house Collider to promote ticket sales for the 2015 season.

The TV spot takes viewers through the whole experience from the arrival at the Opera House including pre-show drinks, the performers preparing for the show, and the audience reaction to their performances. It ends with the line ‘Opera – Sydney style’.

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Former Leo Burnett strategy boss takes global Smirnoff planning job under Matt Bruhn



Former Leo Burnett Sydney head of planning Luke Atkinson has made the move to New York, taking a new role heading up consumer and cultural planning for Smirnoff under former Matt Bruhn.

Atkinson, who left the agency in May to get married and was replaced by former DDB strategy head Russ Mitchinson, has taken the new role under Bruhn, who moved to New York last year as global brand director for the vodka. Bruhn had previously worked with Atkinson in his role as head of marketing for Diageo Australia, a client of Leo Burnett.

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MEC boss Vogel calls for ‘more professional behaviour’ in wake of Nestlé account win

MEC boss Peter Vogel

MEC boss Peter Vogel

More professional business behaviour is needed if the media agency industry is to earn respect for its work, MEC Australia chief executive Peter Vogel has said in a response to a letter of congratulations from a rival.

Last week ZenithOptimedia CEO Ian Perrin sent an open letter to Vogel in an attempt to end the “vicious cycle” of accusations usually levelled by the losers of a pitch, after MEC won Nestle from them. He said the “best team won” and acknowledged how Nestlé ran an “open and ethical process”.

Vogel has now penned his own letter in response, saying it was “refreshing” for the incumbent agency not to cry foul or spread “other misinformation about the appointment”.

“If we want our industry to be respected for the great work that we produce and the commercial benefits that we deliver to our clients, we will need more of this professional business behaviour,” he wrote.

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AANA partners with MEC and Sky News to raise profile of marketing

Screen Shot 2014-10-20 at 11.32.21 AMSky News Business will turn the spotlight on the marketing profession in a series of three-minute programs created by the Australian Association of National Advertisers (AANA) and media agency MEC Global.

Marketing Dividends, to be hosted by MEC Global chief strategy officer James Hier, will run for 13 episodes with the aim of promoting the importance of marketing.

The idea was drawn up by the AANA in collaboration with MEC Global who took the idea to Sky News Business, which is funding the program.

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Graphic WA Heart Foundation LiveLighter campaign rolls out in ACT

The Heart Foundation ACT is launching a campaign aimed at educating residents about the risks of becoming overweight or obese, with the campaign drawing on the style of anti-smoking campaigns by visually highlighting the damage fat can do to internal organs.

It is the third territory the campaign has been rolled out in as it was first developed by the the Department of Health in Western Australia in partnership with the Heart Foundation and the Cancer Council of WA, and has since aired in Victoria. Behaviour Change Partners developed the creative content.

The LiveLighter TV ad features a middle-aged man grabbing a slice of pizza from the fridge, with a voiceover warning if you have fat around your waist you could have toxic fat around your internal organs, using graphic shots of that as a warning.

Heart Foundation ACT CEO Tony Stubbs said: “While talking about weight is confronting, we can’t ignore the health impacts – it’s time to take a direct approach and demonstrate the link between a grabbable gut and chronic disease. In the ACT 62 per cent of adults are overweight or obese increasing their risk of heart disease, type 2 diabetes and cancer.

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Jack Daniel’s taps hologram tech to connect fans with long distance friends for Christmas

Jack Daniel’s is gearing up for Christmas, with the alcohol brand looking to bring friends and families together to share a drink and catch up using real-time holographic video-calling technology.

As part of the brand’s Christmas campaign created by Arnold Furnace fans are being asked to tell them who they would like to catch up with and why, with the chance to win a place on the ‘Holiday Holograms’ scheme.

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Yahoo!7 appoints Mindshare chief digital officer as head of strategy and integration



Yahoo!7 has appointed Mindshare Australia’s chief digital officer Ciarán Norris as head of strategy and integration.

Norris, who has been with Mindshare as chief digital officer for two and a half years, will report to commercial director Paul Sigaloff and will oversee advertising and commercial integration and go to market strategies to help strengthen its mobile, video and cross-platform advertising solutions.

In a statement Sigaloff said: “We’re excited to welcome Ciarán to the Yahoo7 team. He brings a great understanding of digital strategy across both local and global markets which will help us continue to deliver new opportunities for our advertisers and ensure our commercial team continues to be the best in the industry.

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Tech firms get ‘Mickey Mouse’ data as they fail to build trust and credibility

Free Vector Mickey Mouse 004538Too many technology companies are getting their content marketing strategies wrong by failing to effectively engage with potential clients and being “obsessed” with generating leads.

Matt Barnett, business director at Carat Enterprise, a specialist division of Carat which handles technology and finance clients, said firms are too quick to put up “gated” content which readers can only access by providing personal information.

His comments came as new research from LinkedIn revealed that 56 per cent of users asked to fill out forms supply fake information, with Mickey Mouse one of the most commonly used identities.

The study, which questioned 104 people involved with making IT purchase decisions – branded the ‘IT Committee’ by LinkedIn – claimed that being too anxious to generate leads will damage a technology firm’s efforts to engage with potential future clients.

More than four in 10 said they would be less likely to consider a vendor if the first piece of content is gated, rising to 79 per cent if all content requires them to supply personal details.

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Younger listeners the most likely to be influenced by radio competitions

RadioNew research claims that young people are twice as likely to be influenced by radio competitions and promotions than older listeners.

The finding is just one of a number of claims in the latest Audienscope behavioural insights survey, released last week’s at National Radio Conference, which also argued that radio triggers a higher level of social media interaction than other media helping build the connection to the audience.

“(In our research) young people over indexed on the appeal of competitions and promotions,” said Morten Boyer, general manager of GfK media. “This is something that seems to resonate with younger listeners whether it is a cash giveaway or the opportunity to meet a celebrity or go overseas.”

“We found that consistently across the survey were more likely to take action from advertising on radio than any other age group,” he said.
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Nine’s Gotham audience tumbles as Seven wins the night with X Factor grand final performance show

Nine’s Gotham has seen its audience tumble by 44 per cent on its debut last week with just 698,000 tuning in for last night’s episode after the premiere episode last week attracted an audience of 1.239m as it struggled against Seven’s The X Factor in its 8.30pm timeslot.

The channel’s best performing show was 60 Minutes, with the current affairs program attracting an audience of 1.086m at 7.30pm, following the premiere of new show The Embassy at 6.30pm which details Australians seeking help at the Australian Embassy in Bangkok, attracting an audience of 874,000.  .

It wasn’t enough for the channel to claim victory, with Seven winning the night with an audience share of 27.4 per cent off the back of the grand final performance of The X Factor compared to Nine’s share of 20.1 per cent, well down from last week’s share of 31.8 per cent in the absence of The Block: Glasshouse.

The X Factor Grand Final Performance on Seven from 8pm drew an audience of 1.316m, up on last week’s episode which was watched by 1.13m viewers, and was the most watched show across all the demographics. However, it was down on last year’s grand final live performance show, which saw 2.02m metro viewers tune in.

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Morning Update: Facebook advertises in Japan for first time; Bollore Group seeks controlling stake in Havas

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mumbrella Asia: Facebook advertises in Japan for the first time

“Facebook has launched its first ad campaign targeting the Japanese market.

Created by Wieden + Kennedy Tokyo, the campaign is based on the idea that the most important thing you can be is a friend.”

AdAge: Bollore Group Seeks a Controlling Stake in Havas

“Investment company Bolloré Group put forth an offer on Friday to acquire control of the French advertising holding company Havas.

“The Bolloré Group has been a historical shareholder of Havas for more than 10 years,” Havas Chairman-Global CEO Yannick Bolloré said in a statement. “It currently holds 36.2 % of Havas’ shares. This offer is a step further in the ongoing relationship already existing between the two groups. By strengthening its capital position through this public offer, the Bolloré Group underlines its will to pursue its long-term commitment to Havas.””

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Jonesy and Amanda the big winners at radio awards

Jonesy and Amanda after winning their ACRA last night

Jonesy and Amanda after winning their ACRA last night

Sydney breakfast duo Jonesy and Amanda have taken out the award for the best on-air Team (metro FM), at last night’s 26th annual Australian Commercial Radio Awards (ACRAs) in Melbourne.

WSFM’s top rating duo Brendan Jones and Amanda Keller took out the top gong as well as the best syndicated program prize for their national weekly show My Generation, while their executive producer Laura Viglino won best show producer (entertainment/music) rounding out a good show for the Australian Radio Network pairing’s show.

Fairfax Radio’s 3AW’ pair Ross Stevenson and John Burns won Best On-Air Team (metro AM), while best current affairs presenter was won by the station’s morning host Neil Mitchell.

Macquarie Radio station 2GB’s Ben Fordham took out best talk presenter while radio’s best newcomer on air was won by Nova Entertainment’s SmoothFM presenter, Melissa Doyle.

Director of Southern Cross Austereo Peter Harvie was inducted into the Commercial Radio Hall of Fame while SmoothFM’s Glenn Daniel was recognised with the Brian White Memorial award for sustained achievement and effort across news, current affairs, entertainment and sports reporting. Daniel also won the best news presenter (metro FM).

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Vice News announces Australian expansion

Vice NewsOne of the world’s leading youth media brands, Vice Media has announced an expansion of its Australian operation with plans to launch a local edition, with dedicated editorial and video staff.

The Australian expansion is part of a global push that will also see local-language editions launched in Germany, France, Italy, Spain, Brazil and Mexico.

Vice’s push into Australia follows hot on the heels of a plethora of other international media organisations including: The Guardian, Buzzfeed, the Daily Mail, Huffington Post and BBC.

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Amanda Keller admits size of Kyle and Jackie O’s staff has ‘pissed me off’

Jonesy and AmandaWSFM’s breakfast stalwart Amanda Keller has admitted the size of the team working on Kyle and Jackie O’s Kiis1065 breakfast show has “pissed me off”.

In a wide-ranging interview at today’s National Radio Conference Keller also said she could not understand why she and long-time co-host of the top rating FM show Brendan Jones had not been offered a TV show together.

During the interview, by Media Week editor James Manning, Jones also admitted getting to number one had meant they had gotten more recognition from advertisers, adding: “We spent a lot of time getting drunk with 20 somethings from media agencies on a Friday afternoon, and within a week they would be out of a job and we would have to do it all again.”

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Jules Lund: Facebook hooked in marketers like ‘junkies’

jules-lund22DayFM breakfast DJ Jules Lund today questioned the value of radio networks continually posting links to other people’s clickbait content on social media platforms now audiences are harder to reach.

Speaking at the National Radio Conference on the topic of Can social media survive monetisation?, Lund likened the need for marketers to “junkies”.

“This was the best model, and we should have seen it coming,” he said. ” Every brand on the planet was reaping better rewards than they have ever experienced. Then it changed and all of a sudden your first hit was free, and now little junkies you’ve got to cough up”.

He also accused creative agencies of “over complicating” content generated by influencers for brands.

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