KFC celebrates Halloween with sign change

KFC’s Pennant Hills store is marking Halloween by changing its store signage for one night, substituting the face of the Colonel with a skull.

A video of the sign change has been shared across the fast food chain’s Facebook and Instagram with fans asked to guess which store it was “for a trick or treat”. Read more »

Seven investigating incident with Sunday Night EP Mark Llewellyn

sevenNetwork Seven is investigating an incident involving the executive producer of Seven’s flagship program Sunday Night Mark Llewellyn.

The Sydney Morning Herald reports an ambulance was reportedly called to the head office of Sunday Night program earlier today after staff came to blows during a heated dispute.

The newspaper cites Seven sources who claim a disagreement between executive producer Mark Llewellyn and producer Paul Waterhouse turned physical with veteran reporter Ross Coulthart and producer Nick Farrow were forced to step in and break up the argument. Read more »

ABC board criticises government for breaking election funding cut statements

abc-logoThe ABC board has criticised the federal government for breaching pre-election statements by Prime Minister Tony Abbott not to cut funding to the public broadcaster and declare that it is satisfied that the ABC provides “value for money to Australians”.

The unusually direct statement is included in the latest ABC annual report released by the public broadcaster and takes aim at recent funding cuts including a one per cent “down payment” cut to funding on top of the loss of the Australia Network which cost the ABC $223m over ten years.

“The Board was disappointed that, contrary to pre-election statements made by the Prime Minister, the 2014–15 Budget, handed down in May, included a 1 per cent reduction in the Corporation’s base funding. The Minister for Communications, the Hon. Malcolm Turnbull MP, described this cut as a “down payment” on future funding reductions,” the board statement says.  Read more »

Indie publisher launches new fortnightly national paper Australian National Review

A new national fortnightly newspaper, the Australian National Review, has rolled off the presses with the publisher, 21st Century Media, vowing to produce “news with a difference”.

The publication, launched with very limited fanfare, is being edited by Kritika Seksaria who has been editor of online news site 21st Century News since June last year. The newspaper will effectively be the print version of the website and is being distributed in West Australia today and the remainder of Australia tomorrow.

It will have an initial print run of 30,000 and has a cover price of $3.50.

A promotional video says the Australian National Review will “create critical thinking and debate as opposed to dumbing down our population”.

Read more »

Tourism Australia names Westpac head of marketing services Lisa Ronson as new CMO

Screen Shot 2014-10-31 at 1.14.40 PMTourism Australia has named Westpac head of marketing services Lisa Ronson as its new chief marketing officer, replacing Nick Baker who will step down in January.

Ronson will join in February after a little more than three years at Westpac.

She also spent more than five years at David Jones as general marketing manager and has held senior marketing roles with Visa and Telstra.

Ronson said: “Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands. Whilst I will miss the team at Westpac. Read more »

Copywriting courses needed after three categories fail to produce winner at ADMA awards

Screen Shot 2014-10-31 at 11.00.44 AM

ADMA chief executive Jodie Sangster has flagged a new initiative around copywriting, after it was one of three categories to have no winner at last night’s AC&E Awards because entries did not meet the “required standard”.

No gongs were handed out in three categories at the Association of Data Driven Marketing and Advertising (ADMA) awards last night after judges ruled that none of the finalists were worthy winners, with the decisions greeted by boos from some sections of the audience.

Sangster told Mumbrella the entries  in the copywriting, email marketing and social media categories failed to meet the “required standard”, but rejected suggestions the entries simply weren’t good enough, but admitted none of the finalists had struck the right balance between creativity and effectiveness. She said the lack of a winner in the categories showed a particular need for agencies to improve their creativity.

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Google promotes apps with contextual outdoor campaign from The Hallway

Google Hungry JacksGoogle is spruiking the benefits of the Google App in a new campaign which sees contextually relevant web searches suggested across mobile platforms, outdoor and television, such as an outdoor display near a Hungry Jacks asking ‘How many calories are in a burger?’.

The campaign, created by recently appointed creative agency The Hallway, follows on from the search platform promoting Google Search in London with a similar outdoor campaign, created by R/GA, which saw contextually relevant information displayed on digital outdoor billboards.

Promoting the Google App this time, the campaign is heavily weighted on mobile.

Google Australia and NZ head of marketing Lucinda Barlow said: “We put mobile right at the front of this campaign. It is the most heavily weighted media channel because that is increasingly where Australians are spending their time.”

Read more »

Ensemble partner with MLA to produce The Dinner Project

Branded content agency Ensemble has partnered with Meat & Livestock Australia (MLA) to produce The Dinner Project for Foxtel’s LifeStyle Food channel, with the show fronted by Masterchef contestant Hayden Quinn.

The show will see Quinn build relationships with families who have volunteered to talk about their challenges when it comes to cooking healthy meals at home, with the six-episode series funded by MLA, the organisation best known for its Australia Day lamb campaign featuring Sam Kekovich.

Ensemble Australia managing director Tim Hodgson said: “MLA identified the need for long-form content to provide inspiration and knowledge around cooking healthy meals at home, a message that is hard to impart through traditional advertising. Read more »

Foxtel dismisses online challengers as it unveils more local content ahead of major subs push

CEO Richard Freudenstein at last night's Foxtel upfronts.

CEO Richard Freudenstein at last night’s Foxtel upfronts.

Foxtel last night unveiled its 2015 line up while vowing to drive its market penetration and simultaneously ward off looming online streaming competitors, such as Netflix and StreamCo.

Among the major announcements at the company’s 2015 upfronts last night were the pay-TV provider beefing up its Australian content with the launch of a local version of UK franchise Gogglebox in conjunction with the Ten Network, extend its partnership with HBO and through media sales house MCN work to drive programmatic across with a new Adapt.tv partnership. Foxtel also announced it would take some of its video advertising in house.

Speaking on stage at the event last night Foxtel CEO Richard Freudenstein said recent changes, including September’s announcement of a drop in entry price for Foxtel, had laid the groundwork for the next stage of growth: “We have completed the Austar merger, we’ve improved all our programming deals, built new technology platforms and now with the launch of new pricing and packaging next week, IQ3 soon, and early next year triple play we are ready for the next major phase of subscriber growth.” Read more »

Marketing agency Cassette launches PR department

Cassette logoFull service marketing agency Cassette has launched a PR department to be led by consumer PR specialist Jess Nunns, formerly CEO at Undertow Media where she had been for more than three and a half years.

Annabelle Jones has also joined the agency to support Nunns and drive the PR offering from Sydney. She joins after nine months as general manager with AMPR. Read more »

Brown Brothers promote new grape cider product with pop-up bar

grape treeVictorian wine company Brown Brothers is promoting its new grape cider product with a pop-up bar, complete with a “Grape Tree” in Sydney’s Australia Square.

The activation has been created by activation agency DemoPlus.

Read more »

Chief marketers of Visa, Lion, Australia Post, Cotton On, Kimberly-Clark, LG and Goodman Fielder join panels for SAGE conference

SAGE logoMarketers from leading FMCG, financial services and retail brands will front a client panel to discuss the new challenges in marketing and client/agency relationships at Mumbrella’s forthcoming SAGE seminars.

Presented by Mumbrella’s sister subscription database service The Source, SAGE – Secrets of Agency Excellence – is a full day event taking place in Sydney and Melbourne on November 25 and December 2.

From left: Visa's Dempsey; LG Electronics' Skropidis; Kimberly-Clark's Barlas and Goodman Fielder's Chatterton

From left: Visa’s Dempsey; LG Electronics’ Skropidis; Kimberly-Clark’s Barlas and Goodman Fielder’s Chatterton

SAGE Sydney’s chief marketing officer panel is set to include Visa’s head of marketing for ANZ, Caroline Dempsey; LG Electronics’ marketing GM Lambro Skropidis; Kimberly-Clark marketing director for ANZ, Anastasia Barlas; and Goodman Fielder marketing director  for the grocery category John Chatterton. Read more »

ADMA to launch CxO Club for senior executives

Screen Shot 2014-10-31 at 9.44.05 AMSenior executives are to get their own club within the Association of Data Driven Marketing and Advertising (ADMA).

The invitation-only CxO Club has been formed to provide a networking hub for chief marketing, analytics and creative officers and to “share successes, challenges and knowledge”.

It will launch in Sydney on Wednesday and expand to Melbourne, Perth and Brisbane next year.

“ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing,” chief executive Jodie Sangster said.

Read more »

Seven wins the night as Beauty and the Geek has a night off, with DWTS airing in its place

Seven won the night last night after a change in its usual schedule which saw Dancing with the Stars air at 7.30pm in place of Beauty and the Geek which aired last week from 8pm, with the channel grabbing an audience share of 21 per cent.

It was a night where audiences were down across the board, with no show cracking the 1m viewer mark. Dancing with the Stars, airing from 7.30pm to 9.30pm, was watched by 898,000 and was the second-most watched non-news show of the night, only beaten by Seven’s Home and Away which had an audience of 900,000 at 7pm.

The reality dancing competition won in the 7.30pm timeslot, beating Nine’s Kings Cross ER which was watched by 709,000, up on last week’s audience of 683,000.

Seven told Mumbrella it always runs a double episode of DWTS at the point in the series, with Beauty and the Geek set to return next week.

Read more »

Morning Update: Dumb Ways to Die’s Trick-or-Treat for Halloween; Netflix use GIFs in outdoor campaign; Sofia Coppola directs Gap’s holiday ads

AdWeek: ‘Dumb Ways to Die’ Returns With a Trick-or-Treat Halloween Special

“”Dumb Ways to Die,” the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine’s Day ad. And now it’s done a little choose-your-own-adventure Halloween special.

Should you trick or treat the little monsters who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. “Be safe around Halloween … and trains,” says the copy.”

Read more »

Sean Cummins picks up ADMA marketer of the year as Whybin\TBWA wins top gong

sean_cummins-468x637 (1) 2 copyIndustry veteran Sean Cummins has been named Marketer of the Year by the Association of Data Driven Marketing and Advertising (ADMA), with Whybin\TBWA Group Melbourne the big agency winner with six awards.

Whybin\TBWA Group Melbourne won the Lester Wunderman Grand Prix for GAYTMs for ANZ and also picked up the Best Integrated Campaign, Art Direction and PR Campaign. Their client, ANZ, received the new David Ogilvy Courageous Client Award.

Cummins, chief executive of Cummins and Partners, was praised for his role in “changing the marketing and advertising landscape in Australia”, at the ADMA Pinnacle Awards at The Star last night.

“Sean is an influential and prominent leader in the marketing and advertising industry,” ADMA board chairwoman and Westpac CRM and digital general manager Karen Ganschow  said.

“He has been responsible for iconic advertising campaigns that have put Australia on the map. He has also led the way in introducing new agency models that challenge the traditional approach and bring together the elements of marketing, media and advertising for the benefit of the client.”

Read more »

Sky News boss admits they have ‘ripped the costs’ out of broadcasting

Angelos Frangopoulos (on screen) with Parry Ravindranathan (left), Sompan Charumilinda (right middle) and Adam Najberg

Angelos Frangopoulos (on screen) with Parry Ravindranathan (left), Sompan Charumilinda (right middle) and Adam Najberg

CEO of the Australian News Channel Angelos Frangopoulos has told a conference in Hong Kong how the broadcaster has “ripped the costs” out of its broadcasting operations by having journalists cut their own stories and employing a minimal number of editors.

“We don’t have many editors. Journalists cut their own stories and operate the studio control rooms,” Frangopoulos told the room. “It looks like a traditional broadcast studio, but we’ve the ripped costs out of it. Every single person we employ has to be journalist or a content maker of some kind. This approach is the equaliser against the startups.”

The news boss made the comments at a session at the CASBAA pay-TV conference yesterday, in Hong Kong, on how the creators of the 24-hour news cycle – rolling news channels – can maintain their edge in the age of “always now”.

Frangopoulos said that opinion was his network’s most effective way of holding an audience. Read more »

Data retention Bill will have ‘chilling effect’ on journalists and press freedom, union warns

MEAA1-1Proposed laws requiring telecommunication companies to disclose details of phone calls to police have been branded as “outrageous attack on press freedom” by the union representing journalists, as it continued to wage war against draconian efforts to reform national security legislation.

The Media, Entertainment & Arts Alliance (MEAA) said the Telecommunications (Interceptions and Access) Amendment (Data Retention) Bill 2014 will have a “chilling effect” on reporters and their ability to protect confidential sources.

The effect will be to discourage whistle blowers from coming forward amid fears they will later be identified and exposed, MEAA federal secretary Chris Warren warned.

The bill will demand that telecommunications service providers must keep information, or metadata, for two years and must be made available to police and other agencies.

Read more »