The CEO of streaming company Quickflix Stephen Langsford has written an open letter to his Netflix counterpart Reed Hastings challenging the company to “come through the front door” to the Australian market and cut off access for an estimated 200,000 local subscribers.
In the open letter, sent today by Langsford, he accuses Netflix of encouraging “Australian consumers to inadvertently breach the copyright of the content owners”, and accuses them of “filching” revenues by allowing users with geo-blockers from Australia to access its content.
US service Netflix is understood to be eyeing an entry to Australia in 2015 with other services including the Nine and Fairfax joint venture StreamCo also set to start, but currently Australian consumers can access the service by using a virtual private network to mask their Australian IP address and gain access for around $9 per month.
Recently Presto dropped its subscription fee from $19.99 to $9.99 per month amid speculation it was struggling for traction with consumers, admitting the “market has changed” since its launch in March..
The promotion launches tomorrow and runs through until the end of the month , with the offer needing to be redeemed by January 26, 2015. Only the first 75,000 customers will be able to take up the offer.
It was advertised in ads uploaded to the KFC YouTube account which were then made private. Read more »
Teenage Mutant Ninja Turtles makes $3.37m more than its closest rival Into the Storm at the weekend box office
Teenage Mutant Ninja Turtles and Into The Storm held onto their first and second rankings in the weekend box office, however the gap between the two films totalled $3.37m.
The Jonathan Liebesman directed Teenage Mutant Ninja Turtles dominated the weekend, doubling its take from last week grabbing $4.369m across 429 screens, taking its total Australian box office to $6.473m.
Popularity for disaster movie Into The Storm waned with its weekend box office takings dipping by nearly $1m. The movie made $999,181 across 336 screens over the weekend, taking its Aussie box office total to $3.654m.
Ad spend for consumer magazines rose by 5.4 per cent in August compared to the year before, according to the latest round of number from the Standard Media Index (SMI).
Last August political parties were steeling themselves for a hard-fought general election contest which saw more than $20m extra pumped into the media by the Liberals, Labor and Clive Palmer in frenzied electioneering, which helps account for the overall ad market dropping by 5.2 per cent.
However, Tristan Masters, analytics director for SMI, told Mumbrella government spending was around $46m last August including party spend compared to an average of around $20m, which when factored down and with late ad bookings would see the overall market “broadly flat”.
“What we saw last year was one of the highest government spends we’ve had, which has really impacted the TV and newspaper sectors in particular this year,” he added.
Ten is clinging on above the 20 per cent revenue share barrier with a market share for August of 20.55 per cent. However, its revenues were down 17.6 per cent year-on-year to $42.5m. Seven continued its dominance with a market share of $41.9 per cent, writing $89.8m for the month and Nine was on 38.2 per cent, with $81.8m. Read more »
- Pizza Hut apologises for franchisee promotion offering free pets with pizzas
- Sensis launches digital agency Found to be led by Peter Barrie
- iVillage editor Holly Wainwright moves to same role for Mamamia
- Paul Dovas stepping down as head of the audit bureau
- TV: Nine wins night despite Big Brother audience crashing to 645,000
- Ex-2DayFM DJ Mel Greig says broadcasters need to amend policies as coroner rules nurse’s death suicide
- Philips opens regional digital command centre to help target marketing
Holly Wainwright the editor of parenting site iVillage Australia has been appointed as the new editor of sister title Mamamia.
The appointment follows on from former editor Jamila Rizvi being named as editor-in-chief of the Mamamia Network’s sites Mamamia, iVillage Australia and The Glow last December. Rizvi had been covering the editor duties in the months since as the team searched for her replacement.
“Holly has proven herself to be a formidable editor and online strategist, making the far-from-easy transition from print to digital in January this year. After a lengthy search for the right person to fill this role externally, we decided that Holly was the only woman for the job,” said Rizvi. Read more »
Dovas has been chairman of the association, which handles auditing for newspaper circulation as well as web traffic for smaller publishers, for four years, having spent 12 years as director of auditing for the organisation.
Dovas said: “I have thoroughly enjoyed my time at the AMAA having worked with a variety of passionate and committed people across the diverse membership. I am very proud of the AMAA’s achievements and would like to thank the Board, the AMAA Committees and my dedicated team for their guidance and support.”
AMAA chairman Dr Stephen Hollings said Dovas is leaving a “solid legacy”. Read more »
NAB and Good Shepherd Microfinance have teamed up to offer the public small loans, with a campaign from Clemenger BBDO Melbourne ‘Stop small problems getting big’.
The campaign aims to highlight the difference a small loan can make to people who find themselves in difficult financial circumstances , illustrated through how a broken fridge can end up costing you more money in the long run.
Good Shepherd Microfinance CEO Adam Mooney said: “People who find themselves in difficult financial situations often seek quick fixes such as selling their possessions or getting a high cost payday loan. While satisfying the immediate need, these solutions can lead to bigger problems down the track.”
Tourism Australia is starting to roll out its major marketing drive – Restaurant Australia – across the globe with a series of launch events to be followed by a high profile push of TV, print, online and outdoor.
The $10 million crusade kicked off in France on Friday, with Hong Kong also underway, and the UK, Singapore and Korea following later this month.
The campaign, which launched locally earlier this year and is the latest execution of its ‘There’s Nothing like Australia’ messaging, will eventually roll out to 17 international markets.
The overseas launches will see some of Australia’s leading chefs host events, including in the UK where Australia House in London will be turned into a pop up restaurant for six nights from September 22. The Singapore launch meanwhile will focus on Tasmania’s seafood while in Korea 100 guests will attend a gathering at the Australian Ambassador’s residence. In France, the campaign includes a food truck travelling to 12 locations across the country.
Pizza Hut has since apologised for the promotion, which has now been withdrawn, running out of the Mount Waverley shop, saying it had not been approved by Pizza Hut Australia, “nor was condoned in any circumstances”.
The promotion was running in conjunction with a local pet shop Pets Story. It was promoted in-store with a poster outlining the deal.
Fairfax Media and News Corp are both pushing out new trade marketing campaigns, with Fairfax Media promoting its digital platforms and News Corp pushing its masthead tablet apps which feature its advertising product AccessOne.
Fairfax’s ‘Give your creativity the space it needs’ campaign is aimed at highlighting the range of digital advertising opportunities offered by Fairfax Media across its various brands and pushes audiences towards a new website. The campaign creative and website were developed by Apparent. Read more »
Harris Farm Markets is targeting food waste in a new campaign promoting their new “Imperfect Picks” range, as it aims to challenge established food perceptions by basing fruit and veg buying decisions for a select range of freshness and taste not on a weird shape or a small blemish.
A campaign created by creative agency Workshop Australia promotes the new range, which will be priced at up to 50 per cent cheaper than the regular range.
The spot showcases the types of blemishes and odd shapes that causes thousands of kilos of fruit and vegetables to never leave a farm, while a narration explains the new range.
Tristan Harris, Co-CEO of Harris Farm Markets, said: “We’ve discovered that up to 25 per cent of each crop is wasted since it doesn’t meet the specifications of the major supermarkets. We wanted to partner with some of the best farmers in Australia to take more of their stock – helping them get a fairer deal, reducing food wastage and making fresh food more affordable for Aussie families.”
Former Mediacom Melbourne managing director Peter Barrie has emerged as the head of a new digital agency being launched by directories business Sensis.
The new unit, called Found, is being launched today by Sensis as a “complete end-to-end marketing solutions agency”, as the company looks to expand its business remit and harness data it has from its directories business.
Sensis launched a new brand positioning last month it claimed would highlight its “strong digital growth strategy” adding it aims to be “the number one marketing services company in Australia.” US based private equity firm Platinum Digital bought a 70 per cent stake in Sensis from Telstra in January.
Nine’s Big Brother saw its audience dramatically fall off in a later timeslot of 9:15pm on Sunday night, with only 645,000 tuning in giving it its lowest ratings of the series so far, overnight OzTam metro TV ratings show.
The show had slowly seen its audience fall away following the Monday launch when 1.06m tuned in, and having been the second most popular show across all demographics during the week, fell out of the top four shows across all age groups last night.
The show was beaten by Seven’s The Last Days of Michael Hutchence and ABC’s final of Anzac Girls which grabbed audiences of 690,000 and 817,000 airing at 9.15pm and 8.30pm respectively. Last week’s episode of Anzac Girls was watched by an extra 201,000 viewers, taking its total audience to 985,000.
Nine did win the night with a share of 25.3 per cent with The Block Glasshouse once again dominating, drawing a metro audience of 1.695m and Nine News also performing well with an audience of 1.368m. 60 Minutes trumped rival Sunday Night with a metro audience of 1.107m, down slightly on last week’s audience of 1.2m at 8pm.
Telstra is promoting its ‘Pre-Paid Freedom’ offer with a new campaign featuring a goldfish making a bid for freedom after being terrorised by his boy owner.
The spot, created by DDB Sydney, is a part of the rebranding of the telco’s pre-paid range, and aims to reward its pre-paid customers with free calls, free texts and bonus data.
Suncorp Bank is positioning itself as “the genuine alternative” to other banks in a brand campaign featuring former cricket player Adam Gilchrist.
The campaign, created by GPY&R Brisbane, sees Gilchrist talking to camera at a cricket match, telling viewers to back themselves and jump into their plans as long as they have “genuine” help from someone.
Called the ‘Conversation Engine, the unit will be staffed by 40 people – including staff from roster agencies – on Philips’ premises in Toa Payoh to handle search, social strategy, data analysis and media buying and planning.
The company aims to produce a mixture of long-form, short-form and “daily” content that supports its ‘Innovation and you’ proposition, and its brand purpose of “improving the lives of three billion people a year by 2025.”
Damien Cummings, who is eight months into his role as Philips’ VP and CMO for ASEAN and Pacific, told Mumbrella that Philips would not be using the command centre purely to react to trending topics, such as Nissan’s recent responses to the Royal Baby news and Apple’s #AppleLive launch event this week.
“While Oreo, Apple and Nissan are interesting case studies, I don’t believe they are necessarily great marketing,” Cummings said. “With Philips, we will not follow, we will lead. You won’t see us jumping on a hashtag trend,” he said. Read more »
Ex-2DayFM DJ Mel Greig says broadcasters need to amend policies as coroner rules nurse’s death suicide
A coroner has ruled nurse Jacintha Saldanha committed suicide after receiving a hoax call from two Today Network DJs pretending to be the Queen and Prince Charles in 2012, but stopped short of laying fault with either her hospital or the radio network.
However, in an unusual statement made to the court in London after the inquest had concluded one of the DJs, Mel Greig, apologised to the family and said media companies should look at their procedures to prevent a similar event in the future.
After the verdict British MP Keith Vaz, who has been representing the family, hinted they could yet take legal action against Today’s parent company Southern Cross Austereo over the death.
At the inquest the coroner said Saldanha’s suicide “was not reasonably forseeable” and said the hospital had taken reasonable steps to help her, but said she clearly felt guilt for putting through the prank call from Greig and Michael ‘MC’ Christian to the ward where the Duchess of Cambridge was being treated for morning sickness, where another colleague divulged information about her treatment in December 2012. Read more »