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Opinion | Features
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Eight surprises in the new Sydney radio ratings
Today's radio results signal a once in a generation shift, argues Mumbrella's Tim Burrowes.
Zoinks. This may be the most dramatic radio survey ever released.
Here are the things I noticed first. (Forgive me for focusing on Sydney, where the changes have been the biggest.)
1. In Monday to Sunday share, Southern Cross Austereo's 2DayFM has plummeted from number one FM station to bottom commercial station on either FM or AM. That is, I'm just about certain, unprecedented. It's even below Fairfax Media's struggling talk station 2UE. 2DayFM's audience halved from 8.4% to 4%. -
Answers for Adam: Should marketers follow Kyle Sandilands' lead?
With people more likely to notice the negative Adam Ferrier asks should marketers dial up the negative for more sales?
If you have an ugly feature on your face – guess what other people notice. In fact they notice it even more than you think - sorry. In fact, it’s normally how we remember other people ‘You know Bob – the guy with the big hairy nose’.
We pay attention to his big hairy nose for the same reason we notice negative, alarmist headlines in the news. Or why advertising often uses scares and shock tactics. Or why 74per cent of the available words we can use to describe someone’s personality are negative. -
The media consolidation is coming - and the deals have probably already been done
The coming wave of media consolidation could push Ten into the arms of News Corp, Seven into bed with Fairfax Media and Nine with WIN, predicts Mumbrella's Tim Burrowes
A long while back, I had lunch with the father of an English Premier League footballer. He confided that his son would be replacing my club's top striker.
None of this had appeared in the transfer-obsessed tabloid sports pages. And nor did it for several months. But the transfer eventually unfolded in exactly the way he told me it would.
It was eye-opening to realise just how far in advance top level deals are stitched up. -
Banning booze ads will just make marketers more creative
As the calls for stricter regulation of alcohol advertising to protect children heat up Mike O'Rourke argues changes to advertising will do nothing without changing behaviour at home.
Hi, my name is Mike O’Rourke and I ask my kids to pass me beers. I drink alcoholic beverages at home, and yes, I have also been guilty of asking my kids to go to the fridge for me. And when we have guests I angst about what wine we’ll serve as much what food we’ll eat. And the rhetorical discussions with my son over whether I should get 2 bags of ice or just the one (the answer’s always two).
Like most Australian families, alcohol plays a large part in my home life. -
Why stupid is normal – when smart people make dumb choices
Ashton Bishop and Gary Wilkinson argue how the actions of former BP chief Tony Hayward during the Gulf of Mexico oil crisis should be a wake up call to stressed marketers and those that work with them.
In 2010 after over 455 million litres of oil had already poured into the Gulf off the Louisiana coast and millions of litres more continued to escape every day, Tony Hayward, the CEO of oil giant BP, and the public face of the environmental disaster, decided to take part in an exclusive yacht race off the Isle of Wight. There was outrage. Social media, already heavily critical of BP’s poor response to the catastrophe, got worse. -
What is the most effective method for charity fundraising?
Recent pieces on Mumbrella around charity street fundraisers have stirred debate about the pros and cons of the practice. Here Angela Brooks looks at what the statistics show is the best way of fundraising.
Following Mumbrella’s recent stories on the pro’s and con’s of ‘chuggers’, I thought it may be of value to reveal what the statistics show is the best fundraising strategy for charities and how to secure more out of the Australian hip pocket. The results will surprise many. -
Answering Adam: Why advertising spin does harm consumers
In response to Adam Ferrier's article on whether advertising spin is actually OK, TV luminary Nick Murray argues it is not.
As Adam Ferrier correctly points out in his wonderfully provocative article the ABC's consumer affairs show The Checkout takes aim at brands which charge more for products marketed by preying on desires and fears in nearly every episode. I make TV shows including The Checkout, so I thought I'd give a non marketer's perspective.
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Analysis: Where has it gone wrong for Ten?
After starting the year with improved ratings and an air of optimism audience shares have declined severely for Network Ten. Megan Reynolds spoke to industry insiders to find out where it went wrong.
Secrets and Lies was one of the most anticipated dramas of the year, which has already been picked up by production companies in the US and UK, launched to 403,000 metro viewers on Channel Ten last night. While those numbers may be disappointing for executives in the Pyrmont offices, they are higher than it has been getting for established reality show The Biggest Loser and the revived So You Think You Can Dance (SYTYCD).
In the week after the Winter Olympics Ten's total network audience share dropped from 18.8 per cent, to 14.4 per cent. This included the main channel's worst-ever rating night, where it took just 6.4 per cent of the audience.
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Answers for Adam: Is advertising spin actually good?
In his regular column Adam Ferrier poses a question to the industry. Today he asks is advertising spin as bad as it is made out to be?
Advertising is bad right? We coerce people into buying stuff they don’t need. Further, as TV show The Checkout points out (most weeks) we sometimes just put a descriptive word like ‘Baby’, or ‘Premium’ on a certain product, and then charge more for exactly the same thing. For example, all shampoos are basically made of the same stuff – so why are some priced at $3.00 a bottle whilst ‘Premium Salon Quality’ alternatives (at product parity) cost $30 (or more)? -
Mumbrella360 - how you can be involved
The industry is once again being asked to get involved in this year's Mumbrella360. Mumbrella's Tim Burrowes explains how
This is the fourth time we've done this. It's the moment to fire the starting pistol on Mumbrella360.
In the next few days we'll be announcing at least one big new thing for Mumbrella360. But the most important thing remains the same - once again we're inviting the industry to join us in curating the conference. You're reading that invitation right now. -
Why the new DrinkWise campaign is a fail
A new campaign by DrinkWise aimed at encouraging people to drink responsibly actually does the opposite, argues Joel Egan.
Clemenger BBDO Melbourne's new campaign, ‘Drinking - do it properly’, is stylish, cool and well executed which ticks all the boxes for them. But I can’t help thinking that DrinkWise could be left picking up the pieces. -
Reinventing the news model in the digital era
On Friday night Communications Minister Malcolm Turnbull launched Morry Schwartz's The Saturday Paper at a function in Sydney. This is an abridged version of his speech. Just a few years ago in 2008 the president of France Nicholas Sarkosy said: "democracy can not function with a press permanently on the edge of an economic precipice." -
Can Big Data predict the Best Picture Oscar winner?
With many struggling to provide insights from Big Data Bryan Melmed puts his money where his mouth is by using it to predict the winner of the Best Picture Oscar.
Can big data insights predict the winner of Best Picture at Sunday’s Oscars? We think it can and we are betting the farm on 12 Years a Slave. And this is how we figured it out. -
Building Chinese relations with kids TV
A new co-produced children's TV show between the ABC and Chinese state TV may show where the future of co-production lies.
Filmed over six months across freezing winter and the heat of summer on a set the size of a football field, located outside the city of Zhou Zhou two hours south of Beijing Hoopla Doopla posed a number of challenges for the Australian and Chinese production teams working on it, not least the language barrier.
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Personality differences: Trolls and cyberstalkers aren't the same
In this cross posting from The Conversation Troy McEwan looks at what motivates bad online behaviour, and the best ways to handle it. The recent death of television personality Charlotte Dawson and the possible role that online abuse played in her struggles with depression shows how damaging this behaviour can be.
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Mumbrella live blog: Tuesday, March 11
Welcome to the live blog, our rolling coverage of what you need to know in the world of media as it happens. Refresh the page for the latest updates.
Top stories:
- Video hangout with ADMA and Telstra on new privacy laws
- Sydney radio ratings: Kyle and Jackie O in at number one for FM, 2DayFM audience halves
- Opinion: Eight surprises in the new Sydney radio ratings
- Analysis: Radio bosses say Sydney FM market now ‘a two horse race’
- Commercial Radio Australia tells streaming industry to fend for itself
- Answers for Adam: Should marketers be more like Kyle Sandilands?
- AWARD School uses anonymous comments for new ad campaign
- The revolution sweeping through PR agency structures is to be discussed at CommsCon
5:19pm - Here’s one to warm the cockles of your heart. BMF and 303Lowe are among the latest set of agencies to agree not to use apes in any adverts from now on.
4:35pm - We’re just over a week away from CommsCon, with a whole host of brilliant speakers, and the awards of course next Thursday evening. The latest event announced is a look at the government relations landscape with three expert speakers. See the program here, get the awards shortlist here, book tickets here.
3:55pm - Here’s a piece of afternoon trivia courtesy of the NZ Herald – Ten things you didn’t know about Rupert Murdoch. Well, a couple of things you may have forgotten about him anyway.
2:47pm - We held a video hangout with ADMA’a Jodie Sangster and Telstra’s legal counsel Matthew Leung talking about the Privacy Act which go live tomorrow. Check out the chat here, and put any other questions you have to Jodie via the comment thread on the page.
1.35pm - Commercial Radio Australia’s Joan Warner has told Mumbrella that it is not open to including streaming sites like Pandora and Spotify in the ratings. Full story here.
1.15pm – Nova has told Mumbrella that after today’s bad ratings result for 2DayFM Sydney is now a “two horse race” between them and ARN’s KissFM. Story here.
12:53pm – Eddie McGuire’s breakfast show held on to number one for Triple M in Melbourne by a whisker, but that didn’t stop them releasing this (anchorman inspired?) pic #winning
12:13pm - In non-radio news Telstra has been fined $10,000 after breaching the privacy of 15,000 customers, an offence which from tomorrow could have cost the telco over $1m. We’re talking changes to the Privacy Act with ADMA CEO Jodie Sangster and Telstra legal counsel Matthew Leung at 2pm AEDST today.
11:42am - Not much has changed in Perth, with Southern Cross Austereo’s Mix 94.5 holding onto its number one station title with an audience share of 14.9 per cent. Closest rival Nova Entertainment Group’s Nova 93.7 lags behind with a share of 12 per cent
11:19am - In all the ratings excitement we’ve neglected those of TV, where last night My Kitchen Rules overhauled The Block after temporarily being overtaken on Sunday night. Secrets & Lies on Ten also dropped on its debut numbers last week. Read more »
BMF and 303Lowe among agencies to agree to not use apes in adverts
A number of Australian ad agencies have taken a pledge to stop using apes in their advertising following a campaign from animal rights group, People for the Ethical Treatment of Animals.
Ogilvy & Mather Asia Pacific and BMF and 303Lowe have taken the pledge after a PETA initiative that started in October last year, long with smaller agencies including Marketing Mechanics, Studio 55, Blink Studio, NrG Advertising, Synergy Creative, Scott Advertising & Marketing and Toby Creative.
Agencies that have already promised not to use apes in ads include BBDO, DDB, TBWA, McCann Erickson, JWT, Y&R, Ogilvy & Mather and Saatchi & Saatchi.
Jason Baker, PETA’s director of campaigns, said: “Like human babies, young great apes need to be with their mothers, not taken away from them and left scared and alone in steel cages on a hot, noisy production set. By pledging not to use great apes, these agencies are helping stop animal abuse in advertising.” Read more »
Ladbrokes Australia promotes new eftpos card with campaign from The Really Quite Good Ideas Company
Ladbrokes Australia is promoting its new Eftpos card which it says enables punters to collect winnings just seconds after a race or sports match in a campaign which highlights how the card makes every ATM in Australia an instant payout machine.
The campaign, created by Brisbane-based The Really Quite Good Ideas Company, launches the new card which was developed as part of a multi-year agreement with the ASX-listed payments solution provider Emerchants Limited.
Ladbrokes Australia’s general manager of marketing and communications James Burnett said in a statement: “We believe it’s the biggest game changer in our industry since mobile betting.
New government relations Liberal landscape to be explored at CommsCon
The changed face of government relations will be explored in a panel at next week’s CommsCon conference.
Di Lollo
McDowell
Gaynor
Panellists include Justin Di Lollo, who runs STW Group’s portfolio of government relations firms including the Liberal-focused Barton Deakin and Labor-focused Hawker Britton.
Also on the panel is Gabriel McDowell, MD of PR agency Res Publica, where he heads the corporate and government relations team; and Terri-Helen Gaynor, founder of Reputation, which focuses on the corporate, government and not-for-profit sector.
Alastair Kinloch, director of public policy and government relations at financial giant AMP Limited will offer an in-house perspective. Read more »
Changes to Privacy laws explained in hangout with ADMA CEO Jodie Sangster
ADMA CEO Jodie Sangster
Mumbrella held a live video hangout with Jodie Sangster, the CEO of the Association of Data Driven Marketing and Advertising (ADMA) today to discussing the major changes to privacy laws which come into effect on Wednesday, March 12.
During the hangout Sangster was joined by Telstra’s legal counsel Matthew Leung, and they discussed:
- What the new Privacy Act is about
- How it impacts channels like social media
- New rules around sending data offshore
- The importance of allowing customers to opt-out of communications
- How re-targeting will be affected
- Transparancy with customers about what data you are collecting and what you use it for
Businesses can face fines of up to $1.7m if found to be in breach of the Privacy Amendment Act.
Commercial Radio Australia tells music streaming industry to fend for itself on measurement
CRA CEO Joan Warner
Commercial Radio Australia’s (CRA) boss Joan Warner has said the radio industry does not see the inclusion of music streaming services, such as Pandora, Spotify and Rdio, in the new radio ratings system as a priority.
Speaking on the eve of the launch of the new radio ratings survey under GfK Warner told Mumbrella’s Media Metrics Masterclass yesterday that CRA’s priority would be in bedding down the new ratings system which launched today.
“I think we’ll leave the Pandoras and Rdios of the world to look after themselves for the time being,” Warner told the room.
“We survey radio usage – we don’t survey use of music streaming services. I’m not saying it is completely ruled out in the future but I think measurement of online music and streaming services is very difficult. Read more »
A ‘fairytale ending’, unexpected drop and new world order for radio bosses in Sydney
Kyle and Jackie O
Kyle and Jackie O’s topping the radio ratings on Kiis 1065 is a “fairytale ending”, while 2DayFM did not expect such a large collapse in its audience share and that collapse has made Sydney a two-horse race between Nova Entertainment Group and the Australian Radio Network are the key messages from FM station bosses today after one of the biggest shifts in radio in recent history.
The move of the number one rating breakfast show from the Southern Cross Austereo (SCA) Today Network station 2DayFM to ARN’s newly rebranded station Kiis 1065 “could not have asked for a better result”, ARN national content director Duncan Campbell said.
Guy Dobson, chief content officer for SCA, expected the attrition but admitted the drop in audience share from 8.4 to 4.0 share points was larger than expected.
Meanwhile Kiis’s share rose from 5.0 to 8.4 share points and Nova remained steady in overall audience Monday to Sunday with a slight drop from 7.7 to 7.5 share points.
Soon after the results were released shares in SCA dropped 2.5 per cent to $1.39 and then rallied to $1.41, still 1.7 per cent down on where they opened this morning.
See radio ratings for Sydney, Melbourne, Brisbane, Perth and Adelaide.
Agency FCB drops the Draft from its name seven years after the merger
DraftFCB has undergone a global rebranding, ditching the Draft in its title in favour of Foote, Cone & Belding, or FCB for short.
The name change comes at a rocky period for the Interpublic Group-owned company in Asia Pacific, with FCB in recent months closing its Hong Kong office, having shut its Melbourne office in 2012.
The name DraftFCB came about after the merger of direct marketing brand Draft with above-the-line advertising brand FCB.
FCB group CEO and Chairman of FCB Sydney Bryan Crawford told Mumbrella: ”FCB is one of the oldest brands in existence in our business, it’s a long heritage. This signals the fact that seven years on from the merger with Draft we are one agency and reflecting that long-standing heritage the brand has, it makes sense at this time to simplify the brand.
DDB Sydney launches print campaign for Volkswagen Genuine Accessories
DDB Group Sydney has launched a print campaign for Volkswagen Genuine Accessories that aims to compel viewers not to ‘ruin a good purchase with a bad one’.
The ‘Ruined’ campaign places two seemingly unrelated purchases side by side so viewers imagine the outcome of the questionable pairing.
ECD at DDB Sydney Dylan Harrison said the ads aimed to encourage people not to cut corners with accessories for their Volkswagen car.
Telstra fined after breaching privacy of 15,000 customers
Australia’s largest telco Telstra has been fined after it was discovered the information of 15,775 customers from 2009 and earlier was accessible on the internet.
The Office of the Australian Information Commissioner (OAIC) and the Australian Communications and Media Authority (ACMA) found Telstra breached privacy laws after several spreadsheets containing Telstra customer data dating back to 2009 was discovered via a Google search, and was quickly removed by Telstra. The telco also issued an apology for the breach.
‘This incident is a timely reminder to all organisations that they should prioritise privacy. All entities bound by the Privacy Act must have in place security measures to protect personal information,’ said Privacy Commissioner Timothy Pilgrim, one day ahead of major changes to the privacy act coming into force. Read more »
Perth radio ratings: Mix94.5 remains number one with little movement in market
Perth’s Mix 94.5 has continued its number one station supremacy with an audience share of 14.9 per cent, an increase of 0.8 share points from the last ratings period, according to numbers from new provider Gfk.
Perth total people share Mon-Sun. Source: GfK (click to enlarge)
The Southern Cross Austereo owned station continues to pull ahead of its closest rival Nova Entertainment Group’s Nova 93.7 which held an audience share of 12.0 per cent.
Mix94.5′s new breakfast team Clairsy, Shane and Kymba managed to hold onto the station’s title of number one breakfast show, with its audience falling slightly from 13.7 per cent share to 13.5 per cent share. The team moved to the breakfast slot on October 28 having hosted drive previously.
Brisbane radio ratings: 97.3FM regains top spot from Nova 106.9
Brisbane ratings survey 1 Mon-Sun total people share. Source: GfK
Australian Radio Network’s (ARN) 97.3FM has reclaimed the Brisbane ratings crown in the first survey of 2014, with the station rising 1.4 per cent in the full week audience share to 13.4 per cent.
Rival station Nova 106.9FM lost audience, falling 1.7 per cent to 11.9 while B105 held relatively steady with a 0.3 per cent and an audience share of 10.1 per cent. The ABC’s 612 also had a bad survey falling 1.9 per cent to 11.9 per cent while rival Fairfax talkback station 4BC rose 1.0 points to 5.9 per cent. Read more »
Adelaide radio ratings: Mix102.3′s Fun Breakfast maintains breakfast crown
Adelaide radio ratings survey 1 2014, all people Mon-Sun share. Source: GfK
The Australian Radio Network’s (ARN) Mix102.3 held onto its status as the number one FM station in Adelaide despite a loss of 2.4 share points, taking its audience share to 13.4 per cent, according to the the first figures from new ratings provider Gfk.
The station saw its audience decrease across every time slot, with the exception of its breakfast programming which had an increase of 0.5 share points with the Fun Breakfast with Jodie, Mark and Snowy maintaining its lead as number one FM breakfast show with an audience share of 13.5 per cent.
It was overtaken in total people from Monday to Sunday by ABC891, which gained 1.3 points to a 13.7 share.
Nova Entertainment Group’s Nova came in second in the breakfast timeslot, with its breakfast duo Dylan Lewis and Shane Lowe boosting its audience share from 10 per cent to 11.1 per cent.
Melbourne radio ratings: Status quo reins despite widespread team changes
Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)
A new ratings provider and host of new teams have failed to shake up much in the Melbourne market with 3AW continuing its dominance in the market despite dropping 1.9 share points and FoxFM retaining its FM lead.
The new breakfast duo of Fifi Box and Dave Thornton on FoxFM finished the period just 0.1 point behind sister Southern Cross Austereo station TripleM, with the established team of Eddie McGuire, Mick Molloy and Luke Darcy dropping 1.3 points to 8 per cent share.
Nova Entertainment Group’s Nova 100 also dropped one point in breakfast with new lineup Meshel Laurie and Tommy Little finishing on 7.4, while in Drive new national show with Kate, Tim and Marty dipped just 0.1 point to 10.7 – maintaining its top spot in the timeslot across all stations including talkback. The station dropped to 7.9 points for total people, down 0.3 points.
In drive Fox was second with a 10 share, down 0.2, with Dan and Maz holding their audience with their new show, while Mix101.1 picked up 1.3 points to 7.7, with Tim ‘Rosso’ Ross’ nationally syndicated show providing strong numbers for the Australian radio Network.
My Kitchen Rules trumps The Block while Secret & Lies drops viewers
My Kitchen Rules regained its number one rating spot last night with 1.734 million metro viewers on Channel Seven according to OzTam, after rival The Block claimed the position for the first time on Sunday night.
Last night Nine’s reality renovation show’s audience dropped back to 1.283 million metro viewers for Channel Nine in the 7.30pm – 9pm timeslot against its rival cooking show on Seven.
Ten’s whodunnit series Secrets & Lies dropped to 366,000 metro viewers after launching to 403,000 viewers last Monday, despite the Ten Network handing out DVDs of the first episode in east coast capitals as part of a bid to get more people hooked at the end of last week.
It ran between 8.30pm – 9.30pm, pitting it against Nine and Seven’s reality shows for the first half, and Love Child and Revenge for its later part. Read more »
Radio Ratings: GfK time for a change
Today marks the first release of the radio ratings by audience measurement company after 66 years of measurement by Nielsen.
Joan Warner, the CEO of Commercial Radio Australia (CRA), told the Mumbrella Media Metrics Masterclass yesterday it was time for a change.
“There was a sense that radio wanted change,” she said in a panel discussion at Media Metrics yesterday. ”If not the provider then the methodology.”
Sydney radio ratings: Kyle and Jackie O in at number one in FM for Kiis as 2DayFM audience halves
Gfk Sydney: Monday to Friday and breakfast
Kyle Sandilands and Jackie O’s new Kiis 1065 breakfast show has tied with Jonesy and Amanda’s WSFM for the number one spot among FM commercial stations in Sydney, with the Australian Radio Network’s gamble on rebranding the struggling Mix station in Sydney appearing to have paid off.
The 2DayFM breakfast show fronted by Merrick Watts, Sophie Monk, Jules Lund and Mel B, which Kyle and Jackie O left last December, has sunk to the bottom of the breakfast ratings from top spot last time out.
It dropped from a 10.4 per cent audience share in the last survey to just 3.8 per cent, putting it below sister Southern Cross Austereo station TripleM and resurgent AM frequency station 2UE.
Kyle and Jackie O raised the audience share from 3.3 per cent in the previous ratings when the station was known as Mix to 9.3 per cent, tying with ARN’s other station WSFM with Brendan ‘Jonesy’ Jones and Amanda Keller which also had a 9.3 per cent audience share at breakfast, up 3.1 points.
In overall audience share 2DayFM, owned by Southern Cross Austereo, now has the lowest audience share of all commercial FM stations with 4 per cent from Monday to Sunday.
The ratings are the first from new provider GfK. Read more »
Morning Update: Celebrities join campaign to stop calling girls ‘bossy’; UK mobile advertising set to overtake newspaper ad revenue
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Celebs Join Sheryl Sandberg’s Campaign to Stop Calling Girls ‘Bossy’
“For all of Lean In’s strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: that we shouldn’t call girls “bossy.”
“When a girl tries to lead, she is often labeled bossy,” Sandberg wrote. “Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend.”"
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