The City of Sydney has begun rolling out this year’s Christmas branding which features a colourful Christmas tree emblem.
Created by brand and design studio Holt, the branding is running across outdoor, digital and print media. It bears a relation to last year’s branding which was a star featuring similar pixelated bright colours.
Holt creative director Christopher Holt said: “The 2014 Christmas campaign will be highly visible throughout inner-Sydney via city flags. This got us thinking about how to utilise the nature of the medium to augment the creative and give it life. The notion of wind was the basis of this idea.
As the TV ratings season draws to a close there was another quiet night for TV audiences, with Seven claiming the win for the night despite a drop in audiences again for the two-episode final of Beauty and the Geek.
The show was watched by 560,000 and 548,000 viewers respectively from 8pm to 9.30pm, and was down on last year’s final which drew an audience of 803,000 but was not too far below this season’s debut audience 612,000.
The reality dating show was beaten by the ABC’s Catalyst at 8pm which pulled an audience of 664,000, helping the ABC to an audience share of 13.4 per cent while Nine grabbed a share of 16.3 per cent and Ten settled for a share of 14.1 per cent. Seven won the night with a 17.9 per cent share.
Online store oo.com.au has rolled out a TV campaign showcasing its range of home and lifestyle products in an effort to boost brand recognition and boost sales.
The spot, created by The Ideas Hatchery, sees a family hosting a party through which several products are featured and ends with the tagline ‘Shamelessly good value’.
Oo.com.au digital marketing manager Rie Kubo saod: “Inspired by our brand promise to ‘delight with great value’, we wanted to have a bit of fun with our first brand TV commercial.
The boss of a training firm has accused agencies of running sub-standard recruitment programs and for hanging onto “toxic” members of staff too long.
Richard Wentworth-Ping, founder of Wentworth People, told a conference that too many companies still hire staff based on a “gut feel” when more vigorous processes should be in place.
He added that businesses who tolerate disruptive employees – even if they are performing well and hitting targets – have no right to call themselves a value-driven organisation.
“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”
The ANZ Bank has rolled out a new ad created by Whybin\TBWA Melbourne fronted by The Mentalist actor Simon Baker, promoting the bank’s goMoney app and ATM’s across Asia Pacific.
Baker appears in ANZ ad as his The Mentalist character Patrick James, in this spot telling a woman in an airport lounge in China that she does not need a power adapter as China uses the same power points as Australia, with the spot using this to highlight the comfort of seeing your ATM overseas.
Australia’s most viral ad of this year was created in-house at the end of a work day by an organisation with no dedicated marketing team.
Animals Australia created the video, which has been watched 89 million times across the world in 10 days, by putting together a series of clips of people helping ducks with the aim of bypassing the usual style of showcasing the impact of human cruelty to animals.
Speaking to Mumbrella on the video’s success the group’s creative director Karen Nilsen said: “It was off the back of a joint campaign we ran with RSPCA Victoria and 54 other organisations to try and send a message to the Victorian Labor party to remind them that Victorians want an end to duck shooting.
“Duck shooting is a heavy, distressing topic and the reason its banned in three states is because of cruelty and we could have gone out and reminded everyone about how cruel and brutal this so-called sport is. But instead we thought well what if we turn that around and instead remind people that its in our nature to inherently be kind and the way people respond to seeing acts of kindness really exemplifies that.” Read more »
One of Australia’s largest insurers, Real Insurance has split its media buying giving responsibility for its general and home and content insurance to independent media agency Nunn Media, while retaining its other insurance products with incumbent PHD, Mumbrella can reveal.
The decision to appoint Nunn to the general and home and content insurance side of the business comes after a three month trial with the independent’s six month old Sydney office.
The move sees PHD retain the media buying for parent company The Hollard Group’s larger insurance division, which includes life, pet, funeral and travel insurance. Both divisions operate under the Real Insurance brand in Australia. Read more »
Jaffray joined the upmarket car brand in 2007 as CRM manager before rising to marketing services manager in 2010. He has spent the past three years as brand communications and marketing services manager.
Prior to joining BMW Jaffray spent eight years at ad agency, the Simon Richards Group.
Scott Burton, marketing manager for McGuigan Wines parent company Australian Vintage, said: “Bloke’s campaign idea sits perfectly with our overall marketing strategy.
“It’s about leveraging our brand values of warmth, openness and authenticity to create that connection and resonance with the consumer. We’re really looking forward to working with Bloke to bring it to life.”
OgilvyOne general manager Nick Muncaster has been appointed to the newly-created position of general manager at JWT Melbourne, Mumbrella can reveal.
Reporting to JWT Melbourne managing director Michael Godwin, Muncaster joins the agency after nearly two-and-a-half years with OgilvyOne and will act as key lead on the recently-won RACV account.
On the appointment Godwin said: “We’re thrilled to have someone of Nick’s calibre, talent, energy and enthusiasm join our senior ranks. Read more »
The multi channel push, to include TV, radio, press, outdoor and digital, has been created by Hulsbosch and will see the the firm heavily promote its new identity – UBET. Its host of existing brands including TattsBet, The Tote and TAB will all be axed while its 1,400 retail outlets will also carry the new name.
The rebrand follows an 18-month project which confirmed TattsBet brands were “messed up” and holding back the company, chief executive Robbie Cooke admitted.
The role of procurement in agency negotiations has split a panel of top marketers, with their involvement branded damaging by one expert but described as beneficial by Visa’s local marketing chief.
The debate at Tuesday’s Secrets of Agency Excellence forum in Sydney followed remarks by UM chief executive Mat Baxter who said powerful marketers with influence in their businesses could “put procurement back in their box where they belong”.
Caroline Dempsey, Visa’s head of marketing for Australia and New Zealand, said her recent first experience of working with procurement was a positive one, suggesting they can “add value” by asking pertinent questions.
Her views contrasted sharply with those of marketing consultant and former Goodman Fielder marketing director John Chatterton, who revealed his three encounters with procurement staff were dismal.
The Guardian’s Australian site has had a major design overhaul after an 18-month project involving 45 staff and eight months of beta testing with five per cent of its global audience to iron out bugs.
Today the publisher hit the switch on the new version, which sees the homepage move to a “modular” layout allowing users to customise it to their preferences, with Wolfgang Blau, Guardian’s director of digital strategy, telling Mumbrella it also allowed for more customisable ad slots.
Stylistically the site has moved to a serif font for its editorial content and increased the size of the text, however native advertising will be “clearly labelled, and shown in a non-serif font as we do not want to try and trick the readers”, added Blau.
The new site has been turned on in the Australian market second, after being rolled out in the US at the end of October, but Blau said it was important for the publisher to study how Australian audiences reacted to it as they are “more similar to the UK readers than the US readers”.
Big Brother ended with a whimper last night pulling just 737,000 viewers to see Ryan announced the winner, more than 1.2m less metro viewers than it managed last year when 1.98m tuned in for the announcement.
The regular grand final episode which started at 8.30pm go 693,000 viewers compared to 1.31m last year when Tim Dormer was named the winner, whilst the ‘Celebration’ segment of the show managed just 662,000. However it did top the demographics for the evening taking the top three spots in the 16-39, 18-49 and 25-54s.
It also outrated Ten’s extensive coverage of the Aria Awards which ran from 8pm- 10.30pm and had 574,000 viewers on average, whilst the red carpet segment had 602,000 viewers from 7.30pm.
Nine managed a narrow win for the night on its main channel with 20.4 per cent share, whilst Seven had 19.1 per cent and Ten 14.3 per cent.
“Coca-Cola is putting its polar bears on ice and bringing back Santa Claus for this year’s holiday TV campaign.
The campaign, called “Make Someone Happy,” was created by Coca-Cola Germany with Ogilvy and was adapted to the U.S. market by Coca-Cola North America. Wieden &Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.”
Unions have hit out at the ABC management for the decision to “make savings ahead of the Governments cuts schedule” and called on managers to “genuinely consult” with staff over the proposals to cut over 400 jobs laid out on Monday.
ABC staff members of the Media, Entertainment and Arts Alliance (MEAA) and Community and Public Sector Union (CPSU) met in Sydney and Melbourne today to pass a motion condemning the government for the cuts as well as management for the way they are bring handled.
Staff at the public broadcaster are angry at the way the cuts are being handled, and the motion condemns a “skills matrix” system drawn up by management to adjudge which at risk staff should be made redundant, and asking management to open up the redundancies to all staff to allow those who wish to stay to be redeployed.
MEAA federal secretary Christopher Warren said: “ABC management’s approach continues to be one of secrecy and non-consultation which is angering people who want to know whether they will have a job after Christmas. Read more »
In a blunt assessment of the industry, TrinityP3 managing director Darren Woolley said agencies have only themselves to blame at seeing their fees squeezed as too many companies offer the same services with little differentiation.
Agencies have become a “commodity”, he said, “with literally thousands of people offering largely the same services”.
The result is a “race to the bottom” where the the cheapest offer will win the business.
“When you are a commodity the only way is down and this is what is causing this race to zero,” Woolley told agencies at the Secrets of Agency Excellence masterclass in Sydney yesterday.
“Most, if not all of you, are factory workers, producing the collateral that goes into the media and marketplace, and then you decry the fact that people want to lower the cost of the factory. They can get someone overseas in the global market to produce what you produce for a tenth of the price.