Morning Update: Facebook introduces emojis; Playmobil’s ‘racist’ slave toy; Ex-employees sue Guvera; Barbie ad targets millenial parents

facebook emojis

AdWeek: Why Marketers Say Facebook’s New Emoji Reaction Buttons Are ‘Long Overdue’

Facebook today revealed a test in Ireland and Spain involving six emoji-based buttons that give users the option to express sentiments other than “like.” The new possibilities—which appear alongside the “like” button—include “love,” “haha,” “yay,” “wow,” “sad” and “angry.”

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UBET takes break from betting hostilities by installing scent of cut grass into flagship shops

Screen Shot 2015-10-08 at 4.13.08 PMBooking firm UBET has taken a different tact to rivals in the increasingly hostile wagering industry with a move to recreate the race day atmosphere in its flagship stores by installing the smell of  freshly cut grass.

The Tatts Group retailer said the scent will bring the Spring Carnival meets at Randwick, Caulfield and  Flemington “direct to the punters in the comfort of their new TAB”.

UBET General Manager, Brand, Penny Glasson, said it will “heighten the sports and entertainment experience”.

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Sunglass brand Maui Jim launches first major ad campaign outside of US in bid to raise profile

Sunglasses brand Maui Jim has made its first above the line marketing assault outside of the US as it looks to raise its “disproportionally low” awareness in Australia with a local multi-million dollar advertising blitz.

The campaign kicks off this month with half the spend thrown at TV, 25 per cent on outdoor advertising and 15 pert cent on digital and social channels. A limited amount of print advertising will also feature.

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SBS in ‘early stages’ of development for second season of documentary Struggle Street

Public broadcaster SBS is planning to bring back controversial documentary Struggle Street for a second season after the first series ended up being one of its most watched shows of the year.

Struggle Street

Some of the participants from the first season of documentary Struggle Street

The documentary, which has been labelled “poverty porn” by its critics, drew an angry response from some in Western Sydney when it screened earlier this year but the controversy translated to strong audiences with the first episode drawing 935,000 metropolitan viewers.

SBS would not be drawn on the details of the potential new season but it comes as News’s Leader Community Newspapers report test-filming has begun in one of Melbourne’s poorer suburbs Sunshine.  Read more »

Westpac and Airbnb unveil ‘partnership’ flagged in carefully-scripted Twitter conversation

Big four bank Westpac has unveiled its ‘promising’ marketing arrangement with online accommodation broker Airbnb after flagging the tie up last week during an awkward and apparently carefully-scripted Twitter conversation.

The campaign, called ‘Spare, Spare Room’, includes a 30-second video posted on Westpac’s YouTube account showing a new homeowner being crowded out of her own small apartment by her parents.

The collaboration appears to involve Westpac giving away 50 $250 Airbnb vouchers, while using the promotion to spruik its home loan packages. DDB is Westpac’s creative agency of record, and Mediacom is its media agency. Read more »

Patties Party Pies channels 2001: A Space Odyssey with claim to be ‘Best Snack Ever’

A boy dressed up as a spaceman describes Patties Party Pies as “the party pies they eat in outer space” while his parents sing ‘Also sprach Zarathustra’ – the theme to 2001: A Space Odyssey – in a TV ad for the product.

The ad, created by Naked Communications, aims to sell the pies as something people can have everyday as a snack, not just as a party treat, and uses the tagline ‘Best Snack Ever’.

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Russel Howcroft outrates Sam Frost as Gruen gets a bigger audience than The Bachelorette

Network Ten’s executive general manager Russel Howcroft managed to outrate his own talent last night with the ABC’s Gruen beating Ten’s The Bachelorette with an audience of 926,000 metropolitan viewers.

wil anderson todd sampson russel howcroftThe result saw the ABC show, hosted by Wil Anderson and featuring Howcroft and former adman Todd Sampson, take out the mantle of most watched non-news program of the night.

According to the Oztam preliminary metropolitan TV ratings, The Bachelorette was down 74,000 metro viewers on last week pulling 918,000 viewers for an episode in which the bachelors had to show off their children’s entertainment skills.  Read more »

PacMags to run Girlfriend and Total Girl under one editor following merger of editorial teams

girlfriend total girlPacific Magazines is on the hunt for an editor to lead the combined editorial team for magazines Girlfriend and Total Girl with the two respective editors leaving the business.

Combining the editorial position comes after Pacific Magazines restructured the magazine’s editorial teams in June last year with Tarca and Nicholls initially remaining at the helms of the two titles. Read more »

Google launches Accelerated Mobile Pages in move to drive faster content

Google has joined Facebook and Apple’s race to speed up the mobile web with the launch of a new project aimed at helping publishers accelerate load times.

Google Australia new logo

The Accelerated Mobile Pages Project, announced overnight, will allow publishers to cache content on Google’s servers, which means users around the world should see pages upload to their device almost instantly. Read more »

Morning Update: Bob Dylan goes on the couch with IBM; Lorry immigrant ad censured; Paid v earned media – who’s winning the battle?

Ad Week: IBM’s Watson talks love and loss with Bob Dylan in advertising’s oddest pairing

Most of us know IBM’s Watson as a threat to humanity’s dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov.

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Cinema business AHL hires News Corp executive Joe Pullos as director of sales

Joe Pullos


Cinema hotels and ski resorts business Amalgamated Holdings Limited (AHL) has hired News Corp Australia trade marketing manager Joe Pullos as director of sales across Australia and New Zealand.

The entertainment, hospitality and leisure company which owns Event Cinemas, QT Hotels & Resorts and Thredbo has hired Pullos to take responsiblity for all sales functions including, advertising, sponsorships and gift cards across Event, BCC, Greater Union and Moonlight Cinemas. Read more »

Video network firm clears path for brands to license viral content for marketing campaigns

Screen Shot 2015-10-07 at 11.50.55 AMVideo distribution network Rightster has claimed brands will be saved the “laborious” process of sourcing third party videos for use in their marketing following the launch of a new web portal containing some of the internet’s most shared content.

The company, which has offices in Sydney and Melbourne, has released VideoSpring, a video database which also provides licenses to use the content.

Rightster said it will alleviate the need for marketers to wade through the “long and complex clearance process” with creators of content on platforms like YouTube and Facebook, many of whom are hard to track down.

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WPP ups stake in STW Communications

stw logoSir Martin Sorrell’s WPP has picked up more shares in struggling STW Communications as rumours of a takeover bid from the world’s largest agency holding group continue to swirl.

A posting to the Australian Securities Exchange today showed WPP’s investment vehicle Cavendish Square Holdings has bought another 10 million shares taking its stake in the company to 23.65 per cent.

STW (ASX:SGN) controls agencies including Ikon Communications, Ogilvy, Tongue, The Brand Agency as well as J Walter Thompson and Mindshare which it jointly owns with WPP. Read more »

Ooh Media boss challenges marketers to move away from outdoor stunts and embrace digital

The CEO of outdoor company Ooh Media has challenged marketers and their agencies to think about outdoor advertising for more than just public relations stunts.

Speaking at a media launch for Ooh Media’s new interactive retail panels, Brendon Cook argued too many marketers/agencies saw out of home digital panels as an opportunity to try and “go viral”, without realising the potential to reach a mass audience on the panels themselves.

oOh! Excite Interactive PAN movie campaignCiting the success of the Pepsi unbelievable bus shelters campaign in the UK Cook said: “When you look at the great things being done around the world, including in Australia, often they are just stunts.
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Delayed first mobile audience data shows Viber more popular than Snapchat and WhatsApp

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Viber is bigger on smartphones than Snapchat

The first detailed data for Australian mobile audiences shows smartphones are now the most commonly used device for Australians and that communications app Viber has a bigger unique audience than youth-oriented instant messaging service Snapchat and competitor WhatsApp.

Digital industry body the Interactive Advertising Bureau’s (IAB) first mobile panel, which measures web-based and app-based browsing, also gives a breakdown of unique audiences for news sites showing traditional publishers such as, and the ABC are the most-visited on phones and tablets.

Both the IAB and measurement company Nielsen have defended the six-month delay in getting the first Mobile Ratings Report to market saying it was necessary to make sure they got the data right. Read more »

Bonds gets ballsy with new underwear marketing campaign featuring talking testicles

Bonds is looking to grab men by the “proverbials” by creating a pair of talking testicles in a novel approach to the marketing of men’s underwear.

Instead of focusing directly on the benefits of its underwear, Bonds has illustrated the life and ‘thoughts’ of a pair of balls forced to live in an ill-fitting pair of undies.

The campaign, created by Clemenger BBDO Melbourne, will feature a series of online films with the first –  The Boys Part 1 – to run across paid and owned social and digital channels. Read more »

800 words and X Factor still rule for Seven despite audience declines for both shows

800-Words-234x133Australian drama 800 Words saw its audience fall for the third successive week but it still cracked the 1m barrier for Channel 7 as X Factor also showed a decline.

The fourth episode of the series, which stars Erik Thomson as a journalist who uproots his life to New Zealand, drew 1.055m, down from 1.17m last week and 1.19 the previous week.

But the numbers are still holding strong for Seven which won the night with an audience share of 22.3 per cent.

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Renovation rumble: Paint brands go to war with some colourful marketing efforts

In the past few weeks several paint brands have come our with new campaigns as they bid for that all important home renovation dollar.

Characters from the most colour co-ordinated man in the world to a strange DIY pet called Loungy now grace our screens, as well as Myth Busters testing Dulux’s claims in this season’s latest ads, which we’ve wrapped up here.

Sherwin Williams has introduced the most colour-coordinated man in the world for an ad spruiking its new Home Colour Collections.

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