Two senior members of Whybin\TBWA’s digital team have left the agency for their own startup, Mumbrella can reveal.
Foundation clients for digital studio Cypha include environmental campaign group Sea Shepherd and the National Maritime Museum. Read more »
Combs is in town to promote his new cable music channel Revolt TV to potential advertisers.
He told delegates today: “I hate watching TV commercials, just like everyone else.”
“The truth will set you free. And I’m here to tell the truth. If you’re not going to produce great work [advertising], you’d better get the fuck out of this room,” he told his audience of advertising professionals and clients. Read more »
Staff at Fox Sports News are being offered redundancies in the wake of News Limited converting to a new editorial system this month.
The move comes almost a year after News Limited increased its stakeholding in Foxtel, giving the company full ownership of Fox Sports. Read more »
Coca-Cola South Pacific has appointed Chris Johnston as its new chief marketing officer.
Johnston is currently the head of USA Tea Services at Coca-Cola, based in Atlanta. He takes over the role from Lucie Austin who left in March to become Coca-Cola marketing director for Europe.
Austin made her name with the ‘Share a Coke’ campaign, which won a creative effectiveness Lion in Cannes this week. Read more »
Court public information officers say their top professional concern is that inaccurate information from courtrooms is being posted online to social media sites, such as Twitter, potentially prejudicing major court cases.
The insight comes from a draft paper being put together by academics in the wake of the Australian Institute of Judicial Administration conference, which examined social media and the law, in Sydney last week. Read more »
Senior television and radio executives will seriously consider an invitation from the Australian Communications and Media Authority (ACMA) to put forward a new self regulatory regime that could see the creation of a body with similar powers to The Australian Press Council.
The offer, made earlier this week by ACMA authority member Louise Benjamin at a panel discussion on issues of fairness and accuracy, has raised the interest of a number of senior industry figures. Read more »
The latest Nielsen Online Ratings shows News.com.au has retained the number one position as Australia’s highest traffic news website for a second month in a row.
The Guardian’s new Australian website has also entered the top ten Australian news sites with an estimated audience of 1.09m in May.
“Overall traffic to the top ten sites is down compared with April. We obviously had the Boston bombings in April which generated a lot of interest,” said Matt Bruce, Nielsen’s managing director for media audience measurement.
Bruce also noted the arrival of The Guardian’s Australian operation in the top 10 Australian news websites. Read more »
Seven and Nine were neck-and-neck last night with Seven winning 21.7 per cent of the free to air audience share and Nine 21.6 per cent, preliminary metro ratings show.
In the battle between competing home renovation shows, Nine’s The Block was just ahead of Seven’s House Rules, with Nine winning 1.349m viewers and House Rules 1.228m. Read more »
An Australian Young Lions duo from communications agency 303Lowe has been awarded a silver award for Cyber in Cannes.
Copywriter Alex Bolderoff and art director Liam Riddler were among 35 international teams who created an online campaign relating to anti-doping in sport to fit a brief provided by the World Anti-Doping Agency. Read more »
Australia won just three trophies in the press category of the Cannes Lions which were announced overnight. Read more »
A radio ad for a water system which features a man putting his partner’s hand in scalding water because she doesn’t believe how hot it is has been banned by the Ad Standards Board because of its suggestion of domestic violence.
In the ad, intended to be humorous, the woman screams in pain.
According to the ASB description of the ad (which Mumbrella has been unable to track down to hear at first hand): “A man describes the features of the Gleamous hot water system and toward the end we hear a woman scream as she has her hand placed in the water to test how hot it is. The man then says that the woman now believes him and that she is suing him.
Complaints received by theASB included: “The use of force on anyone and do them harm by scalding their hand to prove the point is abhorrent. Also there is the domestic violence issue, would he demonstrate this way with a male friend?” Read more »
McCann Melbourne has continued its stellar run at Cannes picking up five Gold Cyber Lions and one Silver Lion overnight for its Dumb Ways to Die campaign.
However, Despite the strong showing the campaign did not take out the Grand Prix in the Cyber category which went to US agency Pereira and O’Dell.
Australian agencies last night picked up 11 Cyber Lions with McCann Melbourne the only agency to take out Gold or Silver.
Droga5′s ‘Stories for Every Journey’ campaign for Qantas won a Gold Lion in the Design category at Cannes, and is one of seven Australian agencies to be recognised in the category.
The Qantas campaign nominated in the sub-category of publications and business communications design, features a series of books edited to be read in the duration of a particular flight route which were published by Hatchette and designed by Paul Bedford.
Sydney radio station 2DayFM has made an application to the Federal Court to stop the media watchdog the Australian Communications and Media Authority from continuing its investigation into last year’s “royal prank call” incident.
The move came after the ACMA told 2DayFM what its preliminary findings were. The dramatic move suggests that 2Day FM is in serious danger of losing its licence to broadcast.
According to a statement from ACMA, the authority issued its preliminary findings on the incident to 2DayFM on Tuesday.
ACMA has revealed that one of the things it was considering was whether a condition of the licence that a broadcasting service must not be used “in the commission of an offence” had been breached.
Whereas when normal radio codes are breached, ACMA effectively only has the power to issue a finding or add new conditions to a licence, if an existing licence condition is breached, ACMA has the sanction of suspending or cancelling a radio licence. The move – which would cost owner Southern Cross Austereo millions – has never previously occurred.
In response 2DayFM applied to the Federal Court for orders restraining the ACMA from continuing the investigation and making such a finding of a breach. Read more »
He will leave the Australian Interactive media Industry Association in September to explore commercial opportunities.
The announcement: Read more »
Mel Doyle is to leave Seven’s Sunrise, breaking up a 12 year on air partnership with David Koch that took the show to number one.
Weekend Sunrise presenter Samantha Armytage will step up as co-presenter. Seven says Doyle will remain with the network in a primetime, news-based role.
According to today’s announcement from Seven, Doyle will take a two week break before travelling to the UK to cover the Royal birth. She will then return to the Sunrise couch “for several weeks” until the launch of her new program.
Seven describes the new show as a “prime time Network News initiative”. There was no clue about the nature or frequency of the show.
Doyle said: “I’ve cherished every moment and every experience on Sunrise. It’s with that experience and support from the team that I am able to take this next step. I’m honoured that the Network has given me this incredible new opportunity and I am unbelievably excited about the new challenges ahead.” Read more »
McCann Melbourne’s Dumb Ways To Die has picked up a third Grand Prix in Cannes, this time taking the top award in the radio category.
Qantas has dropped the soundtrack created by Silverchair frontman Daniel Johns along with last year’s “You’re the Reason We Fly” campaign.
The musical score ‘Atlas’ was Johns’s first commercial work of this nature, used as a musical soundtrack for Qantas’s brand and Olympic advertising in July last year.
However with the launch of the new “Curiosity” campaign for Qantas Frequent Flyer last week, a spokeswoman for Qantas told Mumbrella the airline has no further plans for the piece.