Goodbye Vega, hello Classic Rock

Goodbye Vega, hello Classic Rock    Classic RockVega Radio is dead, with DMG relaunching it in the morning as Classic Rock in both Melbourne and Sydney.

It follows a long running ratings struggle for the station, which was aimed at baby boomers.    Read more »

PBL Media promotes sales and publishing heads to create more integrated structure

PBL Media has made key promotions in its management teams affecting its magazine, online and broadcast operations.   Read more »

Tic Tac gets interactive to promote new flavour

Tic Tac gets interactive to promote new flavour    Tic Tac iphone 150x146Ferrero, the confectionery group, has launched what it claims is the first fully integrated digital campaign in Australia for its Tic Tac mint brand.

The campaign to promote the limited edition yellow and green Citrus Twist Tic Tac flavour is being supported by a new version of the “Shake & Share” iPhone application, online banner ads and a new website featuring a game-based competition.   Read more »

Foster’s pares down below-the-line agency roster

Foster’s has completed a review of its below-the-line agency roster which has seen it dramatically cut back on the number of agencies it now works with in areas including digital, sales promotions and PR.   Read more »

Nintendo launches campaign for Black Wii

Nintendo is today unveiling a TV ad to promote its new Black Wii console.

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Nine leads with Customs, while ABC1 strong among young viewers

While Nine took the Wednesday ratings lead with observational documentary Customs, ABC1 was strong among younger viewers thanks to its music game show Spicks and Specks and Hungry Beast.   Read more »

Mumbo Report: Selling potatoes, flying on the cheap and the Nescafe turkey

In today’s Mumbo Report from Studio 33:

  • Most played ads of the week – from fixing windscreens to selling potatoes
  • The Nescafe turkey – ads for people who are scared of the internet

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Digital agency Rodeo expands into Sydney

Digital agency Rodeo expands into Sydney    Cameron McPherson Matt Henry 112x150

Cameron McPherson & Matt Henry

Digital agency Rodeo, part of the Mitchell Communication Group, has opened a Sydney office.

The digital creative shop, which launched in Melbourne two and a half years ago, works for clients including 7-Eleven, Quest Apartments and Mattel.   Read more »

News Ltd creates strategy role to boost ad revenue for food brand Taste

News Limited has appointed Fiona Nilsson to the new role of brand development director for Taste, its food and recipe online and print brand, as part of the publisher’s plan to boost its readership and advertising revenue.   Read more »

ABC and YouTube blame ‘account settings’ for video ads blunder

ABC and YouTube blame account settings for video ads blunder    Head and shoulders YouTube ad 150x79The ABC and YouTube appear to have settled their differences after pre-roll video ads were run before the broadcaster’s programming content despite it claiming it had not given permission.

After Mumbrella revealed that 15s ads for Procter & Gamble products including Head & Shoulders and Gillette Fusion had been running on the ABC’s YouTube channel, the ABC claimed it had been done without its permission and demanded an explanation.   Read more »

Drake International launches ‘The Ultimate Job’ campaign

Drake International, the recruitment company, has launched a campaign to find “The Ultimate Job” in each state around Australia.   Read more »

Cricket Australia turns to Naked for strategy

Cricket Australia has appointed Naked Communications Melbourne to handle its brand strategy and consumer insights.    Read more »

Health insurer ahm takes aim at rivals

Health insurer ahm has launched a new campaign around its “We Love Healthy Competition” positioning, taking aim at its larger rivals.   Read more »

Foursquare explodes in Sydney as first five city tweetup hits Australia

Australia’s social media scene passed through two milestones last night with Foursquare’s first Australian swarm, and a first five-city simultaneous tweetup.   Read more »

Tsuki picks up PR work for Hackett Films and jazz artist Skii Harvey

Tsuki picks up PR work for Hackett Films and jazz artist Skii Harvey    Digigirl 144x150Tsuki has been appointed to handle consumer, trade and grassroots PR activity for production house Hackett Films and Australian jazz singer Skii Harvey.   Read more »

Online complaints system for commercial FTA TV industry goes live

Consumers are now able to lodge complaints against commercial free-to-air TV networks online, with industry body Free TV making the new complaints mechanism live on its website this month.

In a major change to commercial TV’s code of practice, for the first time consumers can now make complaints more immediately online, where previously it was only possible to do so via post or fax.   Read more »

NSW Maritime appoints PHD to push safety message

PHD has won the strategy and media planning account for NSW Maritime, the state government’s maritime safety department.   Read more »

NCIS speeds ahead of Top Gear and My Kitchen Rules

Ten saw a strong Tuesday ratings result, with NCIS the most-watched show for the night, but it proved more popular among older viewers, while younger audiences turned to Seven’s My Kitchen Rules and Nine’s Top Gear.   Read more »