Ferguson quits Nine days after starting new show
Nine has said that news reader Mark Ferguson is to quit the network for Seven, just days after launching new show This Afternoon. Read more »
Emerson to swap Zing for The Prosperity Principal
PR agency Zing’s head of digital Geoffrey Emerson is quitting the award-winning Sydney agency to set up his own digital offering, Mumbrella can reveal. Read more »
MCM launches new music video service The DEN
A video music players has been rolled out across several of Australia’s major websites in what its owner claims is the first time all of the major music labels have got behind such an initiative. Read more »
Nine wins Thursday as Eddie’s seat gets warmer
It was a good Thursday for Nine in the TV ratings, with the network winning the night and Millionnaire Hot Seat edging closer to Deal or No Deal. Read more »
Dec wins Delta and Darrell Lea PR accounts
PR agency DEC Communications has won two new pieces of business. Read more »
Chaser audience down about 20% on series opening
The Chaser’s first “normal” night on the TV schedule after the controversial dying kids sketch has seen a fall of about 20% on its series opening. Read more »
News Ltd boss Hartigan: Sites like Crikey and Mumbrella are less than 10% original
News Ltd boss John Hartigan has given a keynote address attacking websites such as Mumbrella and Crikey, while insisting that newspapers have a bright future. Read more »
If you want journos’ attention send us free stuff, PRs are told
If PRs want to get journalists’ attention then they should send them gifts, a Sydney conference heard on Tuesday night. Read more »
The Hallway adds Montana Wine to client list
The Hallway has started the new financial year with another win after ending the last one with trophies at the Cannes Lions.
The agency has added Montana Wine to its growing portfolio of alcohol clients. It will be lead strategic agency for the brand in Australia, Read more »
Rafters return rates for Seven - with a little lotto help
It’s amazing what a $100m lotto jackpot can do for your TV ratings, as Seven’s Packed To The Rafters demonstrated on Tuesday, pulling in an audience of 1.5m despite not being shown in Melbourne. Read more »
Marketers told - don’t get into social media just because it’s fashionable
Using social media in a marketing campaign is becoming a “lazy” choice for marketers attracted by lower media costs and agencies who want to follow the cool kids, a debate heard today. Read more »
PRIA membership should be part of redundancy package for PRs, says institute
Companies making PRs redundant are being urged by the Public Relations Institute of Australia to buy their departing staffer a PRIA membership as part of the termination package. Read more »
The Sphere Agency behind Nando’s Bruno premiere hijacking
The Sphere Agency was behind a stunt at last night’s Sydney move premiere of Bruno which saw a fake Sacha Baron Cohen pull up in a pink stretch Hummer accompanied by scantily dressed models.
Bacardi Lion looks to BMF and ZenithOptimedia
Premium drinks brand Bacardi Lion has appointed BMF as its creative agency and ZenithOptimedia for media planning and buying. Read more »
Jacko special helps Seven to ratings win
Craftsmanship showed last night, with Seven’s decision to screen a newly made ITV documentary about Michael Jackson faring better than Nine’s hastily put together effort over the weekend. Read more »
‘Bloated Australia Post’s price increases will lead to more magazine job cuts’
Publishers Australia has upped its attack on Australia Post, warning that “hundreds of jobs” could be at lost because of this week’s rise in magazine delivery prices. Read more »