Mumbrella live blog: Thursday, April 24

This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.

2.29pm - You have to love a good Twitter stoush between journalists. This one between The Australian’s Chris Kenny and the ABC’s Emma Albericie is a good one.

Screen Shot 2014-04-24 at 2.28.48 PM1.21pm - Ok sorry for the delay in updates. Lots of news today TrinityP3 is launching a new online benchmark service, BigW has dumped its ‘cha-ching’ tagline along with Eric Stonestreet and iSentia has crunched the social media numbers on the royal visit versus Barry O’Farrell. 

12.21pm – PRIA is on the hunt for a CEO after interim CEO Catriona Barry departed in February. Details here.

11.49am - Former Fairfax sales boss Ed Harrison has started today in his role as CEO at Yahoo!7. Mumbrella also understands that Fairfax has someone in line to be his replacement. Full story here.

AFR11.28am - In news about Mumbrella360 the heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage. Read about the session here. 

11.05am – More on the AFR’s problems with today’s edition not only did they forget the barcode it looks like some of the early editions went out with blank spaces. Read the mumbo here. 

10.55am - Ok so now the radio ratings for Brisbane, Adelaide and Perth are all up. Check them out below.

10.15am – Melbourne radio ratings show ARN’s Gold has bumped FoxFM from the number one station position in Melbourne. Full story here.  Read more »

Traditional media focuses on royal visit while social media preoccupied with O’Farrell resignation

Source: iSentia

Source: iSentia

The two big stories of the last week have been the visit of the Duke and Duchess of Cambridge and the sudden resignation of NSW Premier Barry O’Farrell, O’Farrell’s resignation and its links to a bottle of Grange the more talked about news item across social media according to numbers from iSentia.

ISentia reports that in the period between April 16 and April 23, there was more than three times as many comments about O’Farrell’s resignation on social media than discussing the royals and their visit, however it must be noted that a large portion of that discussion most likely centred around the numerous memes being shared across the internet.

However, there were eight times as many talkback calls discussing the resignation when compared to those wanting to talk about the visit from the UK royals. O’Farrell was mentioned 13,248 on radio while the royals only managed 6,679 mentions on radio.

ISentia group communications manager Patrick Baume said: “It may be a matter of bad news being more interesting for people on social media.

Read more »

Big W moves on from ‘cha-ching’ and Modern Family’s Eric Stonestreet

Retailer Big W has dropped both its ‘cha-ching’ tagline and Modern Family actor Eric Stonestreet as brand ambassador choosing to instead focus its marketing on its lowest price guarantee.

A spokesperson for the department chain confirmed to Mumbrella the store has “moved on from the cha-ching tagline in order to provide a streamlined message”.

“We are still focusing on the product, the price and the benefit to the customer – plus promoting our lowest price guarantee,” the spokesperson told Mumbrella.

The ‘cha-ching’ tagline was first introduced in July 2012 and was part of the first campaign created by Saatchi & Saatchi for the brand.

Read more »

Marketing consultancy TrinityP3 launches new online benchmarking service

Darren WoolleyStrategic marketing consultancy TrinityP3 has launched an online benchmarking service which it says is designed to give agencies, clients and their procurement departments better clarity about the acceptable hours rates for marketing services. 

The service Ad Cost Checker, which formally launched this week, is an online advertising cost benchmarking calculator that allows business to benchmark their hour rates and fees for creative, media, digital, social, design and advertising production.

Managing director of TrinityP3 Darren Woolley told Mumbrella that at present there was no consistency in how agencies were being benchmarked and that the situation was “all over the place”.

“Everyone talks about benchmarks but the actual rates are all over the place. One agency could have one person on a salary of $100,000 being charged out to different clients at very different rates, of say $109 and $162. Now that’s not wrong but how does ‘the benchmark” fit into that when its a $130?” Read more »

PRIA hunt for new CEO after departure of Catriona Barry in February

PRIAThe Public Relations Institute of Australia (PRIA) is currently on the hunt for a new CEO, following the departure of interim CEO Catriona Barry in February.

The departure of Barry came after the ousting of national president Terri-Helen Gaynor by Mike Watson in  February which subsequently saw the national board resigned en masse.

The industry body is currently advertising the position with the new CEO to be tasked with building their “strategic services and member engagement”.

The new CEO will “need to have strong leadership skills for our team of full-time staff and 85 senior volunteer council, committee and board members serving over 2,000 individual members in corporate, non-profit and government organisations and more than 120 consultancies”.

Read more »

Ed Harrison starts as CEO of Yahoo!7

Ed Harrison fairfax


Ed Harrison has commenced his role at Seven’s joint venture Yahoo!7 after Fairfax lost injunction proceedings to try and prevent former group sales director joining the TV network’s digital operation.

The Australian today reported, the NSW Supreme Court rejected a legal action brought by Fairfax to restrain the senior executive from joining Yahoo!7.

Harrison has now started in the role with a Yahoo!7 spokesman saying: “Yahoo7 can confirm that Ed Harrison has commenced as CEO.  We are delighted to have Ed join as a key member of the team and look forward to working with him in his new role.”

The move comes as industry speculation grows about who will replace Harrison in the important role as Fairfax sales boss. Sources have told Mumbrella that the company has now found a candidate and that an announcement is likely next week.  Read more »

ABC Innovation appoints Fairfax journalist Matt Buchanan to edit tablet app ‘The Brief’



ABC Innovation has appointed Fairfax Media journalist Matt Buchanan as editor of its soon to be released tablet app ‘The Brief’.

Buchanan has most recently worked with Fairfax Media as the news editor of the Sydney Morning Herald’s Tablet app and has worked as editor of the SMH’s summer reading supplement Summer Herald having also previously edited Fairfax Media’s The Diary for two years.

Angela Clark, ABC director of innovation, said: “Matt brings a breadth of skills across both traditional and digital media and he was someone who understood the challenges of this project and was excited by them. The Brief will aim to introduce new audiences to ABC’s content and it is almost certain we’ll make some mistakes along the way so we needed an Editor who was keen to explore new boundaries with us.”

Read more »

APAC chiefs to debate future of electronic media trading at Mumbrella360

Mumbrella360The outlook for electronic media trading across Australia and Asia is to be debated at Mumbrella’s annual conference in Sydney in June.

The heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage.

Yean Chong

Yean Chong

Grace Liau

Grace Liau

Lee Smith

Lee Smith

The panel, to be moderated by Mumbrella Asia’s editor Robin Hicks, will consist of Grace Liau, general manager at VivaKi Asia Pacific’s trading desk Audience On Demand, Lee Smith, digital platforms lead for Omnicom Media Group APAC, and Yean Cheong, VP, market solutions APAC, MAP at IPG Mediabrands. Read more »

Radio Ratings: Mix94.5 reigns supreme in Perth

Perth total people share Mon-Sun. Source: GfK (click to enlarge)

Perth total people share Mon-Sun. Source: GfK (click to enlarge)

Perth’s Mix 94.5 has held onto its number one ratings crown despite an audience decrease of 0.5 share points to an audience share of 14.4 per cent, according to numbers from Gfk.

The station continues to hold its lead over its closest FM rival of Nova93.7 which also experienced an audience decline of 0.4 share points to sit on an audience share of 11.6 per cent.

In the FM breakfast market, the status quo has reigned supreme with Mix 94.5 breakfast team Clairsy, Shane and Kymba holding onto its FM number one spot with a share of 13.3 per cent.

However Triple J’s Nova’s breakfast team nudged Nova out of second place with a share of 12.1 per cent while Nova sat on a share of 11.8 per cent.

Read more »

Radio Ratings: Mix102.3FM holds onto No 1 ranking in Adelaide as it pulls ahead of rival Nova

Adelaide radio ratings survey 2 2014, all people Mon-Sun share. Source: GfK

Adelaide radio ratings survey 2 2014, all people Mon-Sun share. Source: GfK

The Australian Radio Network’s (ARN) Mix102.3 has continued to hold onto its ratings crown in Adelaide, with a Monday to Sunday total audience share of 15.1 per cent, up by 1.7 share points, according to figures published today from Gfk.

The station saw its audience increase across every time slot, with the Fun Breakfast with Jodie, Mark and Snowy also holding onto its FM breakfast number one ranking with a share of 15.6 per cent up 2.12 share points.

Its closest FM rival Nova Entertainment Group’s Nova91.9 breakfast with Dylan Lewis and Shane Lowe sitting on a share of 11.7 per cent, an increase of 0.6 share points from the last ratings period.

Nova’s Monday to Sunday audience share increased by 0.4 share points to a share of 12 per cent, tying for third in the overall Adelaide rankings with ABC891 which experienced an audience decline of 1.7 share points.

Read more »

Radio Ratings: ARN’s 97.3FM holds onto ratings crown in Brisbane

Brisbane ratings survey 1 Mon-Sun total people share. Source: GfK

Brisbane ratings survey 1 Mon-Sun total people share. Source: GfK

Australian Radio Network’s (ARN) 97.3FM has held onto its ratings crown despite its Monday to Sunday audience declining by 0.8 share points to 12.6 per cent share.

Its closest rival Nova106.9 boosted its overall audience by 0.5 share points to sit on a 12.4 per cent share while B105 sat in third place on 10.5 per cent.

Guy Dobson chief content officer for Southern Cross Austereo, which owns B105 and Triple M said he was disappointed with the result. “Brisbane was disappointing for us. B105 went up but we had higher expectations for Triple M. Our polling shows we should be smashing it there,” said Dobson.

In breakfast Nova’s Ash, Kipp & Luttsy claimed the FM breakfast crown from 97.3FM’s Robin, Terry and Bob. Nova’s audience increased by 1.2 share points to a share of 12.3 while 97.3FM’s audience declined by 0.6 share points to 11.6 per cent.

Read more »

Radio Ratings: ARN’s Gold Melbourne’s No 1 in FM, while Triple M’s breakfast holds onto ratings crown

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

ARN’s Gold has bumped FoxFM from the number one FM station position in Melbourne, with Gold increasing its audience by 1 share point to a share of 8.8 per centwhile FoxFM dropped 6th position out of the FM stations with a share of 7.3 per cent, according to new radio ratings published today.

Austereo’s Triple M’s breakfast team of Eddie McGuire, Mick Molloy and Luke Darcy have had to settle for sharing their ratings crown with Nova’s Meshel and Tommy with both stations managing a share of 7.4 per cent. The tie comes as a result of the Triple M breakfast’s audience dropping by 0.6 of a share point while Nova’s team maintained their share.

FoxFM’s breakfast duo of Fifi Box and Dave Thornton were pushed into third place in the FM breakfast rankings with a share of 7.2 per cent. Read more »

MKR and US-pilot episode of Intelligence deliver ratings win for Seven

Seven’s airing of the pilot episode of US cyber-themed action-adventure television series Intelligence attracted a strong audience of 850,000 metro viewers at 9pm following on from My Kitchen Rules at 7.30pm which again had a strong metro audience of 1.961m, slightly down from Tuesday night’s 2.008m metro viewers,preliminary overnight ratings from OzTam show.

With Seven News the second most watched program after MKR, with a total metro audience of 1.155m, Seven won the night with a share of 30.2 per cent, well ahead of closest rival Nine which only managed a 16 per cent share.

The first half hour of Nine News at 6pm was the most watched show for Nine, attracting a metro audience of 1.149m, with the audience dropping away to 1.036m for the second half hour.

Read more »

Radio ratings: Kyle & Jackie O top Sydney’s FM breakfast ratings as Rosso takes drivetime

kyle 2The Kyle & Jackie O Show has moved to the uncontested top FM show in Sydney with an audience share of 10.9 per cent, according to new radio ratings published today.

The second set of ratings since the duo moved to ARN’s rebranded station Kiis FM from Southern Cross Austereo’s 2Day FM saw them grow their share from 9.3 per cent to 10.9 per cent. The previous set of ratings saw Kyle & Jackie O tie with ARN stablemates Jonesy & Amanda on WSFM. This time round Jonesy & Amanda’s audience share fell slightly from 9.3 per cent to 8.2 per cent.

Radio ratings - Monday to Friday | Source - GfK

Radio ratings – Monday to Friday | Source – GfK

Elsewhere in breakfast, Nova’s Fitzy & Wippa were steady on 7.9 per cent, up from 7.8 per cent in the previous survey. 2Day FM’s replacement show for Kyle & Jackie O – Jules, Merrick & Sophie with Mel B – only moved slightly – up from 3.8 per cent to 4.1 per cent.

Tim Ross

Tim Ross

Meanwhile, Kiis FM’s winning run in Sydney stretched to drivetime, where Tim Ross moved to number one FM show for the first time, with a share of 10.5 per cent, up from 8.7 per cent. The jump of 1.8 ratings points was te biggest in Sydney of any show in any time slot.Rosso moved past Nova’s Kate, Tim & Marty who fell from 10.6 per cent to 10.4 per cent.

Rosso also came close to toppling AM competitor 2GB, with 2GB’s drivetime presenter Ben Fordham pulling in a 10.6 per cent share, up from 9.6 per cent. Read more »

Cummins & Partners to re-brand Adelaide’s Rundle Mall

cummins&partnersCummins & Partners, formerly CumminsRoss, has been appointed to the re-brand of Rundle Mall in Adelaide, South Australia.

Bronwen Gywnn-Jones, Cummins & Partners managing director, said: “This is a significant win for cummins&partners, but more importantly, it’s an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall. We’re hugely excited to be working in partnership with the team at RMMA.”

Read more »

Morning Update: Apple introduces new tagline in iPhone 5S ad; Top Gear regrets ‘offensive’ remark; Homeless hidden camera stunt

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Apple Channels the Pixies in New iPhone 5S Ad

“On the eve of its second-quarter earnings announcement, Apple has introduced a new tagline, “You’re more powerful than you think,” with a rendition of the Pixies’ “Gigantic.”

The empowering message is underscored by the ad’s plot, which features various musicians playing the song, first separately and then in unison. The narrative then expands to include others — athletes, motorcyclists, a dad — who are empowered by their iPhone 5S devices.”

Read more »

Russel Howcroft to replace David Nobay on Recipe to Riches

Recipe To Riches judges (L-R) Carolyn Creswell, Russel Howcroft and Darren Robertson.jpg

Recipe To Riches judges (L-R) Carolyn Creswell, Russel Howcroft and Darren Robertson.jpg

Russel Howcroft is to replace David “Nobby” Nobay as a judge on the renewed season of Recipe To Riches.

The announcement by Network Ten today says Howcroft, who is also executive general manager of Network Ten, will become the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and talented chef Darren Robertson.

“Recipe To Riches is a great format. It celebrates ideas, entrepreneurship, passion and the power of marketing. I am looking forward to meeting this year’s contestants and seeing if I can give them a hand with their success,” said Howcroft.

Earlier this month Mumbrella revealed that Nobay had withdrawn from the program on the grounds his “passion and focus is elsewhere this year.” The withdrawal also followed Woolworths’ surprise announcement it was shifting its main creative account duties from Droga5 to Leo Burnett last month.  Read more »

Mumbrella live blog: Wednesday, April 23

This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.

5.06pm - Endota Spa launches new ad campaign encouraging the public to tell their mums how they feel this Mother’s Day. Read about the campaign here.

4.51pm Lee Lin Chin’s latest SBS 2 Clip for The Feed is pretty funny and involves her “quitting”.

3.50pm - Chinese courts have ruled in favour of the employees of now defunct digital agency Activate Shanghai, who sued their Australian former owner Ardent Digital for allegedly dismissing them without pay. Read the full story on Mumbrella Asia.

2.58pm - Ten’s Studio 10 has taken aim at Nine over footage of William and Kate which the network claims was stolen from their program.

Screen Shot 2014-04-23 at 1.24.08 PM2.12pm - Apologies for the delay. Newsletter is now on the way out and there is lots of news. Lexus dealers are pitching their media account worth around $10m, the TV networks have set the dates for their post Easter franchises with buyer wondering if Nine will get to a 40 per cent revenue share, while the CEO of the NSW Newsagents Association has been removed. 

1.27pm - Saatchi & Saatchi Sydney’s executive creative director Damon Stapleton is set to join DDB New Zealand as chief creative officer after announcing yesterday he was leaving Saatchi’s after two-and-a-half years. Details here. Read more »