KFC gives out prizes through drive though as part of its ‘Home Cricket Ground’ campaign

KFC has followed up its ‘Home Cricket Ground’ campaign with a stunt which saw the fast food chain hand out a range of prizes at random KFC Drive Through restaurants to make their home cricket ground better.

Consumers received cricket gear, TVs and bean bags with KFC giving more gifts to a family in Perth who lost their home in the Perth bushfires earlier this year and also to Jenny Kroker in Alice Springs in recognition for her work in women’s and indigenous cricket.

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Job losses ‘inevitable’, admits MRN boss, as network prepares to put 2CH on the market

Russell TateMacquarie Radio Network (MRN) chief executive Russell Tate has admitted there will be job losses as a result of its merger with Fairfax Radio Network (FRN) as he hinted that a sale of Sydney station 2CH is unlikely to take place before the FRN deal is completed.

He told Mumbrella it was too early to estimate the extent of the cuts but said it was “inevitable” some staff would go.

“It’s premature to comment on operational issues,” he said. “But in any merger like this where you have very similar operations operating in the same sort geographies, of course there is going to be duplication and that inevitably will lead to some redundancies but it’s far too early to comment on the number or the people involved.”

The comments follow those of FRN managing director Adam Lang who told staff the merger will see “some cost synergies and efficiencies to be achieved in some functions and duplicated roles”.

Tate also declined to be drawn on the prospect of Sydney stations 2GB and 2UE operating from the same studios – 2GB is based in Pyrmont and 2UE in St Leonards – although he conceded such a move may “make sense”.

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Qantas appoints OMD for a three year contract

QantasOMD as been appointed the media agency for national airline Qantas, in a decision first tipped by Mumbrella on the weekend.

The decision comes after a competitive pitch which earlier last week saw incumbent ZenithOptimedia informed that it would lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.

Olivia Wirth, group executive brand marketing and corporate affairs thanked the ZenithOptimedia team for their hard work.

“We respect and greatly appreciate the work of the many talented people at ZO and thank them for their contribution to the Qantas business,” said Wirth in a statement.   Read more »

2014 Annual: The year that was – January

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry. And we start here with January.

The year started quietly with Tim Burrowes penning an opinion piece on the continuing inability of Myer and David Jones to deliver customers a decent online brand experience following on from his online shopping experience over the Boxing Day sales.

The year continued with an Ad Standards Board (ASB) ruling against a “degrading”good time burgers ad for Bondi burger shop Goodtime Burgers which featured a patty sandwiched between a woman’s buttocks with the strapline “The freshest fun between the buns”.

The ABC’s director of television Richard Finlayson defended the channel’s New Year’s Eve fireworks broadcast after viewers took to social media to complain about the show.

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Media watchdog finds no breach against Media Watch over reporting on The Australian’s losses

Screen Shot 2014-12-22 at 9.48.12 amMedia Watchdog the Australian Communications and Media Authority (ACMA) has ruled that the ABC’s Media Watch program did not breach the rules on accuracy, corrections or providing the opportunity to respond to allegations over a dispute with News Corp’s The Australian.

In an investigation report, uploaded on its website in recent days, the ACMA finds that Media Watch, and its host Paul Barry, did not breach the ABC code of practice over a broadcast which cited News “insiders” who claimed national broadsheet The Australian loses $40m-$50m a year. The newspaper, in the wake of the Media Watch statements, subsequently clarified it had lost $30m in 2012-13 and $15m in 2013-14.

“I’m delighted”, Paul Barry told Mumbrella this morning. “We obviously abide by the umpire’s decision, always, and we are very pleased to see they have cleared us on two complaints.”

Chris Mitchell

Chris Mitchell

News Corp subsidiary Nationwide News filed a complaint with the broadcast regulator in April claiming Media Watch had “selective edit(ed) a video interview with The Australian’s editor-in-chief Chris Mitchell” and also failed “to seek comment from the newspaper before broadcasting inaccurate claims about its ­finances.”

When contacted this morning, Mitchell told Mumbrella that the ACMA had not made himself or News Corp aware of its findings on the matter and that he believed the ABC was in the wrong.  Read more »


Job losses expected as Fairfax begins operational radio review following MRN deal

FairfaxJobs losses are expected across Fairfax Radio Network and Macquarie Radio Network following confirmation of their merger today with a review of operations now underway.

Fairfax Radio managing director Adam Lang told staff in an email leaked to Mumbrella that the merger will see “some cost synergies and efficiencies to be achieved in some functions and duplicated roles”.

Staff briefings and a conference call were held today ahead of further consultations in the new year. The merger and sales process is expected to be completed by March.

Lang said the developments are “significant and fast-track our ongoing vision to become the number one information and entertainment radio network in Australia”.
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2014 Annual: The 10 most read stories

There was no shortage of news which piqued the interest of Mumbrella readers in 2014. But what were the stories which captured the interest more than most? Steve Jones provides a run down of the most read tales of the year.

1. AFR editor apologises to WA readers for World is Fukt front page

fuktThe Australian Financial Review apologised after its Western Australian edition contained the front page headline: ‘World is Fukt’. The blunder occurred when an early version of the front page was accidentally sent to the printers.

A mortified AFR editor Michael Stutchbury described it as the “result of a simple error that got through normal quality control and then ended up with an extremely bad result”. Read more »

2014 Annual: Top 10 media account wins/retentions

2014 was the year, which according to industry guide The Source, saw close to a billion dollars in media billings pitch and/or move among the big 15 media agencies.

Media agencies reporter Nic Christensen recaps Mumbrella’s top 10 media account wins and retentions, along with some of the drama, disputes, intrigue, and even industry wide open letters, that went on around some of the big media pitches.

Woolies1. Carat retains Woolworths

This was without a doubt the most watched media pitch of 2014. The Woolworths media account is one of the biggest advertisers in Australia, worth some $240m, and from the moment it went to pitch a full field of contenders, including some independents, lined up for a piece of the action.  Read more »

MEAA wins right to negotiate a collective agreement on behalf of AFL Media journalists

AFL Media logoThe union body representing journalists has won the right to negotiate a collective agreement on behalf of journalists employed by the AFL Media after the Fair Work Commission ruled that a majority of employees were in favour of collection negotiations to set their working conditions.

The win follows the Media, Entertainment & Arts Alliance (MEAA) working closely with members employed by the AFL Media to secure the outcome.

On the win MEAA federal secretary Christopher Warren said: “This is the first time a group of workers in an in-house digital news production business have gained the right to collectively negotiate terms and employment conditions on matters affecting their working lives.

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Allianz moves away from ‘Ahh Ahhh-llianz’ positioning in new ad

Allianz Insurance is moving away from its ‘Ahhh Ahhh-llianz’ tagline as its looks to connect more emotionally with its customers.

The new ad, from MercerBell, introduces the ‘what really matters’ positioning as the brand highlights why car matters through the various roles a vehicle plays in people’s lives.

On the change of positioning, Allianz head of brand and marketing Dominic Brandon said: “People are remembering the Allianz name, but we could do more to let consumers know what we stand for.

“We needed to find a way to articulate our position. And the new campaign – ‘Because it matters’ – is key.”

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Seven wins the night with Border Patrol as Ten’s Big Bash does well in the demos

KFC Big Bash leagueIn a quiet evening in television, Seven’s Border Patrol was the most watched non-news show of the evening with 749,000 metro viewers helping Seven to a winning audience share of 19 per cent ahead of Nine’s share of 17.7 per cent.

Ten managed an audience share of 14.3 per cent with the second session of game four of the Big Bash, which saw Sydney Thunder take on the Brisbane Heat,  its most watched show with an audience of 723,000 metro viewers. Session one of the match had an audience of 583,000 viewers. Session two was the most watched show across the 16-39 and 18-49 demographics.

Nine’s most watched non-news show of the evening was Domestic Blitz – The Block to the Rescue which pulled an audience of 581,000 viewers in the 7pm timeslot, it was out-rated by Seven’s Boarder Patrol.

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ARN acquires Fairfax Perth channel 96FM to complete five capital city offering

ARN logoAustralian Radio Network has acquired Fairfax’s 96FM in Perth which will be integrated into ARN’s Kiis network completing the network’s five capital city offering.

The final radio ratings survey of the year saw the station positioned as the third top FM station with a share of 10.7 per cent, with its breakfast show grabbing an audience share of 9.9 per cent .

ARN chief executive Ciaran Davis said: “We’re excited about the acquisition of 96FM as we know the business well and look forward to working even closer with the team, having represented its national sales for six years.

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Fairfax and Macquarie Radio Network strike merger deal

MRNFairfax Media and Macquarie Radio Network have agreed to merge in a deal that will see Fairfax take a majority shareholding of 54.5 per cent in a new enlarged listed entity.

The agreement, which had been widely expected, will bring together seven talkback radio stations, with Ray Hadley and Alan Jones both staying with the company.

Uncertainty surrounding their retention scuppered a deal earlier this year.

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Morning Update: The pickle speaks in McDonald’s ad; Nike’s World Cup ad was the most watched of the year

McDonald's pickleCreativity-Online: The Humble Pickle Speaks at Last in Clever McDonald’s Ad

Pickles — some love them, some hate them, but we all associate them with McDonald’s. That’s what makes this long-copy print ad from DDB Stockholm so brilliant. It’s the life story of the pickle, from misery memoir –“I realized early on that I was different” — to happy ending as the companion of “celebrities” like Quarter Pounders and Big Macs. A fine example of tangy copywriting.

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ABC hires The Australian’s Patricia Karvelas as RN Drive host replacing Waleed Aly

Patricia KarvelasThe ABC has appointed Patricia Karvelas as the new host of Radio National’s drive program replacing Waleed Aly.

The well respected Karvelas is the Victorian editor and Melbourne bureau chief of national broadsheet The Australian and has been a regular fill-in for Rafael Epstein on ABC 774 for much of 2014.

A formal announcement is expected later today, but it is understood that Karvelas’s strong news breaking background and expertise in federal political reporting, social and indigenous affairs were a key factor in the appointment.  Read more »

OMD tipped to win $20m Qantas media pitch

Qantas-234x86Omnicom media agency OMD appears set to pick up the majority of the media buying for national airline Qantas, Mumbrella understands.

It is thought the formal announcement will be made early next week, with the decision coming after a competitive pitch which earlier this week saw incumbent ZenithOptimedia informed that it would lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.

A spokeswoman for Qantas today would not confirm if there was a decision but said they were “working through the final stages”. OMD declined to comment.

The pitch comes after a four month process which saw a shortlist of incumbent ZenithOptimedia, OMD, Maxus and independent Bohemia face-off for the high profile media account. Read more »

Ad watchdog deems flyer with the word fuck in ‘not appropriate’

Clean and Fit WearThe Ad Standards Board has ruled against a paper flyer for an online clothing store Clean and Fit Wear for use of inappropriate language, with the advertiser admitting it did not realise the pamphlet broke the rules.

The flyer contained six photographs of the back of males wearing items of clothing, including a t-shirt with writing on it stating: “I come fuck shit up and leave” and a jumper with writing on it stating: “No pain no gain so shut the fuck up and train.”

A complaint against the flyer argued it was inappropriate language for anyone who could see the flyer, including the elderly and children.

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Courier Mail assistant editor tweeted London bus bomb picture with #illridewithyou hashtag

The Courier Mail’s assistant editor Des Houghton tweeted a picture of a London bus destroyed in the 7/7 terrorist attacks in 2005 along with the hashtag #illridewithyou.

Houghton posted then deleted the tweet on the social networking site on Wednesday evening, using a picture of a bus destroyed by terrorists. It read: “I’ll walk thanks. #illridewithyou #sydneysiege #terrorism.”

desmond houghton tweet

The #illridewithyou hashtag  came to international prominence following Monday’s attack on Sydney’s Lindt Cafe which left two hostages dead, and was started to engender a sense of unity around Australia.   Read more »