Nine begins roll out of new-look channels amid increasing need to ‘fight for recognition’

Screen Shot 2015-11-26 at 2.41.10 PMNine Entertainment’s executive creative director has said streamlining its channels under the Nine banner will help combat the increased competition in the TV market and lead to far more effective cross-channel marketing.

Andrew Peace, who has been instrumental in bringing Nine’s new-look together, made the remarks as its new lifestyle channel, 9Life, took to the air and Nine’s main channel began broadcasting in high definition with 9HD.

The shake-up, unveiled at Nine’s upfront event last month, will enable the network to remain at the forefront in the “fight for recognition”.

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NRL set to announce Fox Sports deal with dedicated new 24/7 channel

NRLAfter months of controversy in the wake of Nine Network gazumping News Corp and landing the entire broadcast rights for the NRL, News and Fox Sports will shortly announce they secured a deal with Nine and the NRL to carry the code from 2017/18 for five years in a $1.8bn TV deal.

Announcement of the deal is expected later today, following a week of whirlwind negotiations between the three parties, and will bring to an end a bitter divide between News and the NRL after News secured rights to the AFL along with Seven and Telstra, with Rupert Murdoch dubbing the NRL rival Australia’s “premium code”.

The precise terms of the deal are yet to be announced but it is understood News will pay Nine for games on Saturday and Friday night, as well as replay rights for all fixtures and follow in the footsteps of the AFL with a dedicated 24 hour NRL channel.  Read more »

Masters marketing GM departs after just 13 months as Woolies JV continues to bleed cash

MastersMasters head of marketing, Dion Workman, has abruptly departed the troubled home improvement chain after just 13 months in the role, Mumbrella can reveal.

Workman joined the company in October last year as general manager of marketing after a three and a half year spell at Kmart.

He has been replaced at Masters by Luke Dunkerley, Woolworths general manager of corporate marketing.

“Masters can confirm the resignation of its general manager of marketing Dion Workman. We thank Dion for his contribution to Masters and wish him well going forward,” a spokeswoman said.

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Jessica Mauboy says ‘yay to Christmas’ in new festive ad from Target and AJF Partnership

Target has turned to Australia singer Jessica Mauboy in a Christmas ad to showcase its range of decorations.

Mauboy says “yay to Christmas” before flitting through a house turning on Christmas tree lights, decorating tables and tucking into festive food.

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Fox Sports NRL deal imminent as Nine confirms talks over sharing of rights

Barely three months after Rupert Murdoch claimed that AFL was the nation’s “premium code” and News Corp would throw all its weight behind the sport, the company appears set to lock in a deal with the NRL and Nine for its pay TV network Fox Sports.

Rupert Murdoch announcing the AFL deal described AFL as the nation’s “premium code”.

Sources have confirmed media reports in the Fairfax and News Corp newspapers that the contract between Nine, News Corp and the NRL could be signed as early as today, giving Fox Sports a vital piece of good news after losing the English Premier League rights to surprise bidder Optus earlier this month. Read more »

Nestlé, GSK, Westfield, Pernod Ricard and Blackmores among brands announced for Mumbrella’s Retail Marketing Summit

Nestlé, GSK, Reckitt Benckiser, Westfield, Pernod Ricard and Blackmores are among the leading retail and FMCG brand owners newly announced on the program for Mumbrella’s Retail Marketing Summit in February.

retail marketing summit

The summit launched earlier this month with Tesco Clubcard creator Grant Harrison revealed as the keynote speaker.

Among the sessions revealed today, Reckitt Benckiser GM Sandy Mellis, Westfield’s director of marketing John Batistich and the recently departed group GM of marketing at Myer, Tara Lordsmith, will front a discussion on the key issues impacting retailers and retail brands.

Screen Shot 2015-11-26 at 10.10.02 amOther session topics will include exploring the science behind consumers’ motivation to shop, with presentations by psychologist Sam Tatam, who is Ogilvy’s head of behavioural science, Pernod Ricard’s head of shopper marketing Richard Dumas and Simon Tebbutt from Australasia’s most-awarded activations agency, ApolloNation.

Meanwhile, GSK’s area marketing director and innovations specialist Brad Cook, and Integer MD Georgia Bruton will share the strategy for leading pain relief brand, Panadol in driving retailer engagement and sales.    Read more »

Audience for The Block finale declines again as renovation climax attracts 1.8m viewers

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Deal and Shay Paine celebrate: Photo Martin Philbey Source:Channel 9

A little more than 1.8m metro viewers tuned in for the auction finale of The Block on Nine last night, the lowest audience for the show’s climax for a number of years.

The home renovation show drew 1.57m for the Grand Final, climbing to 1.81m when Dean and Shay Paine were declared the outright winners.

Earlier this year, The Block: Triple Threat finale drew 2.027m for the winners announcement, with 1.971m metro viewers tuning in for the auction.

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Morning Update: Go cold turkey on your phone; Daily Mail warns of tough market; Mashable’s native ad; Publishers irked at Twitter

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Creativity: Do you dare go cold turkey on your phone this Thanksgiving?

From a couple of interns at BBH New York comes a social media movement that urges you to stop looking at social media this Thanksgiving. And that goes for emails, apps and other stuff too. In fact, they want you to go “cold turkey” over the next 24 hours and — shock, horror — switch off the phone completely. Because Thanksgiving is, you know, family time.

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John Edwards to depart Endemol Shine but retains consultancy role on Offspring

John EdwardsOne of Australia’s most experienced television producers, John Edwards, is to depart production company Endemol Shine, the company announced this afternoon.

Edwards is behind some of Australia’s biggest TV shows, including Offspring, The Secret Life of Us and Police Rescue.

His departure comes just months after the merger of production companies Endemol and Shine Australia. 

In a statement, Endemol Shine’s joint CEOs Mark and Carl Fennessy said: “John Edwards is a true industry legend and one of the finest producers in the country. John leaves us on the very best of terms. We thank him for his many years working with Endemol and wish him well in his future endeavours.” Read more »

Krispy Kreme get creative with new ecommerce push from Digital Arts Network Sydney

Krispy Kreme Australia has formally launched a fresh digital strategy with the creation of a new website which enables consumers to cut into the doughnut to see the fillings.

Interactive specialist Digital Arts Network Sydney is behind the technology that also allows online ordering for the first time.

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New native rules demand ‘prominent cues’ as IAB and AANA move on commercial content

Advertisers will have to agree to using “prominent cues” in native online advertising, based on new principles released by the IAB and the AANA.

Screen Shot 2015-11-25 at 10.53.19 amBut questions surround just how prominent the cues to consumers will have to be and in a practical sense how the guidelines will work and be enforced.

The move by the IAB and the AANA comes just weeks after the ACMA approved new free-to-air TV guidelines that allows native advertisers to use the internet to identify advertisers backing TV shows. Read more »

Marketers ‘need to cut out middle men and ask tough questions to clean up programmatic’



The ad tech industry will undergo a “clean up year” in 2016 with more clients cutting out the middle men and taking services in house, according to Ooyala’s global head of ad tech.

Sorosh Tavokoli told Mumbrella marketers need to start pushing their agencies on the amount they are paing to publishers if the industry is to become more transparent.

“I think it’s very clear the brands need to take control,” he said. “They need to ask the tough questions, put their finger where it really hurts and push and push and pour some salt.

“They are effectively the ones losing out, are they happy to put their money with advisors they don’t understand? There’s a lot of don’t ask don’t tell going on, not from the person who’s looking for the ROI but all the levels in between.” Read more »

ABC coy on Gruen’s return as broadcaster unveils its 2016 programming slate

Gruen-234x137The future of adland’s favourite marketing show Gruen is once again up in the air with ABC management last night coy on whether the show will be revived following this month’s series finale which drew a metro audience of almost 950,000 viewers. 

Speaking to Mumbrella at last night’s ABC Upfronts, director of television Richard Finlayson refused to be drawn saying: “No word yet (on Gruen). It may come back – maybe, maybe not.”

The lack of clarity once again leaves the future of the show uncertain after it returned to the air after a two-year hiatus. Many TV critics argued this most recent season of the show was among Gruen’s strongest.

The public broadcaster did announce a range of new shows for 2016 including a strong digital focus with the ABC signing Youtube comedy stars The Katering Show for a new season which will be exclusive to iView.

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LinkedIn sees the scale of personalisation grow as focus narrows on B2B support

Matt Tindale

Matt Tindale

Targeted nurturing, smart data and automated campaign optimisation are the fresh focus for marketers, research by Linkedin has found after asking marketers which trends are in and which are out.

The survey of 900 marketing professionals revealed there has been a quick transition in the minds of marketers from the issues that were paramount just a year ago. Read more »

X Factor audience drops as 1.204m tune in for Grand Final winner announcement on Seven

The announcement of the winner of Seven’s X Factor was watched by 1.204m metro viewers last night, 200,000 fewer than last year and half the number who tuned in two years ago.

Cyrus in the X Factor finale drew

Cyrus Villanuera in the X Factor finale drew 1.204m metro viewers.

The two-hour Grand Final itself, which kicked off at 7.30pm, attracted 1.04m, and peaked at a little over 1.2m as teenager Cyrus Villanuera was named the victor.

In 2013, the unveiling of the winner drew 2.43m before tumbling to 1.42m last year.

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Morning Update: More overseas expansion for Huffington Post; Customers star in Burberry ad; Amazon Nazi symbols ‘a bad idea’

Creativity: This Thanksgiving, even pilgrims have gone hipster 

Stove Top makes stuffing, and stuffing (at least in the U.S.) is all about Thanksgiving. Or so you would think. In fact, the brand believes you should be enjoying it at other times of the year, and in order to get this “non-traditional” idea across, agency CP&B has come up with the idea of an “artisanal hipster pilgrim.”

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The Australian closes Climate Spectator just days before landmark Paris climate summit

Climate SpectatorThe Australian has announced it is closing niche climate news website The Climate Spectator just days before the UN Climate Conference in Paris kicks off.

In a note to subscribers News Corp justified the decision arguing: “Like every business in today’s media landscape News Corp Australia continues to re-position and rebalance its organisation to meet the changing behaviour of its audience and advertisers… sadly this results in some product changes across the organisation including from today ceasing publication of Climate Spectator.”

The Climate Spectator was part of suite of news website that came with the acquisition of Australian Independent Business Media by News Corp in 2012, but has sat somewhat uncomfortably within The Australian’s portfolio. Read more »

Talking resuscitation puppet Resus Andy fronts new content series for Take Heart Australia

A talking resuscitation doll stars in a new online content campaign aimed at getting more people to learn CPR to help slash the number of deaths from sudden heart attacks each year.

The campaign, created by PR agency Hill+Knowlton Strategies for Take Heart Australia, stars comedienne Tegan Higginbotham alongside the mannequin Resus Andy to tell everyday Australians what they have to do to change the dismal statistics around sudden cardiac arrest.

Resus Andy is operated by puppeteer Heath McIvor, best known as the hand behind Randy Feltface of Sammy J and Randy in Ricketts Lane. Read more »