ABC’s Scott attacks article in News Ltd’s The Australian as ‘ludicrous’
Mark Scott, ABC managing director, has hit back at The Australian’s front page article claiming the broadcaster had ’shelved’ a controversial film, describing it is part of News Limited’s persistent attack aimed at scuppering the ABC’s expansion plans. Read more »
Mixed response to debut of Ten’s new show The Circle
Network Ten’s debut of new daytime chat show The Circle launched this morning to a mixed response from viewers commenting online.
Nine wins the night, while ABC1’s Australian Story sees strong return
Nine led the first official Monday ratings night of the year with a new episode of Two and a Half Men, while ABC1’s Australian Story saw a strong series return. Read more »
Vodafone hands Host creative account
Vodafone Hutchison Australia has awarded Host the advertising account for its Vodafone brand following a pitch against George Patterson Y&R Sydney and Happy Soldiers. Read more »
Slow start for Naomi Robson’s new online dating show
The first edition of Naomi Robson’s new video venture, The Naomi Show has gone live.
As Mumbrella reported last week, the former Today Tonight presenter has launched her online dating and relationships show with Vodafone as foundation sponsor. Read more »
Qantas hires The Lab’s GM into key marketing role
Qantas has hired post production company The Lab’s general manger Lewis Pullen to the role of executive manager, marketing. Read more »
AMP highlights customer-centric approach in new ads
AMP has launched a new brand campaign aimed at highlighting its customer-focused approach.
Tourism WA launches new positioning and Taxi Ride campaign
Tourism Western Australia has launched a new brand positioning and marketing campaign targeting 35 to 64 year olds from Australia and key international markets including the USA, UK and Japan. Read more »
Sales and marketing job ads see January rise
Online job ads for the sales and marketing sectors rose 11.04 per cent during January signalling a return to confidence. Read more »
SMH editor Fray stands by McGurk reporting
Sydney Morning Herald editor Peter Fray today told Mumbrella he stands by his paper’s reporting of the McGurk affair despite an inquiry describing a key claim as nonsense and an outspoken attack on the coverage from 2GB broadcaster Alan Jones in yesterday’s Sunday Telegraph. Read more »
Ten leapfrogs Nine in first ratings night of the year
Nine opened the ratings year behind Ten and free-to-air leader Seven, as it led its prime time schedule with coverage of the cricket, while its rivals unveiled new and returning programs. Read more »
Australians well represented on Cannes Lions juries
Australia will be represented in nine out of the 11 jury panels in this year’s Cannes Lions, with Simone Drewry, Mango Communications MD, the latest to be added to the list. Read more »
Commercial TV networks to make $240m saving from licence fee rebate
Australia’s big three TV networks are likely to be around $240m better off after the government agreed to halve what they pay to access the nation’s airwaves. Read more »
Sony soccer ad: Feel what they feel
Sony Australia is the latest major brand to unveil its World Cup marketing campaign.
The ad – with the message “Feel what they feel” – features Socceroos Tim Cahill and Lucas Neill and a cast of hundreds.
Commercial radio sees continued ad revenue growth
The commercial radio industry has recorded the third consecutive month of growth in advertising revenue, up nearly four per cent to $43.61m during January. Read more »
Mediacom to restructure and switch focus from buying to strategy
MediaCom is undertaking a major restructure of the agency, led by up to ten new appointments following a year which saw high-profile client losses including the David Jones account and the departure of chairman Anne Parsons. Read more »
Lion Nathan campaign promotes Tooheys New as ‘Australian currency’
Lion Nathan is launching a campaign for its Tooheys New brand centered around sharing stories about what people do in exchange for beer.
Ten equals Nine in its strongest rating night of the week
Ten had its strongest ratings night of the week so far, coming in equal second with Nine and closely following Seven. Read more »
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