Melbourne Mediacom MD Peter Barrie departs

Peter BarriePeter Barrie managing director of MediaCom’s Melbourne office has left the company.

A statement released by the media agency released this evening said Barrie left “to pursue other opportunities.”

“Firstly I would like to personally thank Peter for all his hard work and dedication to the company,” said Mark Pejic, CEO MediaCom Australia in the statement.

“Peter Barrie’s departure does not in any way interfere with our ambitious plans for the future of our business in Melbourne. Read more »

Live blog: Friday, July 25

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:21pm - Here’s a good one to finish the week. How does the average OzTam TV ratings box holder use their device? ‘Grant Denyer’ from Petersham came clean on ABC702. 

2.45pm – Buzzfeed today is running 31 reasons Peter is the superior Stefanovic brother. Yep really. Number 26 is our favourite. 

Buzzfeed 1.52pm – The CEO of Myplates says the volume and ferocity of complaints made against TV adverts for his personalised number plate firm “rocked our socks off”. Full story here.

1.48pm - Half of Nine’s first release “Australian” drama is from New Zealand with the network taking advantage of loopholes in the rules governing local content, a new report by media watchdog has revealed. Read the full story here. 

1.35pm - This is a cool idea.  Tourism New Zealand is using drones to capture footage of skiers and boarders hitting the slopes. Check out the video below or read the story here.

12:51pm – Screen Australia boss Graeme Mason has spoken about yesterday’s job cuts, but said whilst project funding is unaffected at the moment, any more government cuts could see some put in jeopardy.

11:24am - Big news in the TV industry with Nine’s director of digital and development Adrian Swift moving over to the ABC for a senior programming role.

10:42am - As the Cannes Lions awards debate rumbles on Eaon Pritchard argues in the absence of a more effective measure of success agencies will continue to do whatever it takes to pick up awards. Read more »

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates.

Head revealed he has already been informed by the ASB that the complaints have been dismissed, adding: “We haven’t done anything wrong or breached any code of conduct.”

The ads which generated complaints in the firm’s “man proof your car” campaign showed one man breaking wind and another picking his nose. Three new ads, again the work of Custom Creative, will begin this weekend. Read more »

Google uses US agency Venables Bells & Partners for local version of global campaign

Google has turned to an American ad agency for its new campaign targeting local businesses by showcasing how Google can make it easy for customers to find businesses listed on the search platform.

The ads are part of a global campaign created by US agency Venables Bells & Partners, with M&C Saatchi set to help on some of the future components of the local campaign.

Local businesses are showcased in the 30 second ad which highlights how the platform works with local businesses, while longer form videos highlight how the platform has work for specific businesses.

Read more »

AWARD chairman denies scam is ‘widespread’ in Australia and defends role of creative awards

Mark harricks

Chairman of the AWARD Awards Mark Harricks has said he does not believe the issue of scam ads created solely to win awards is “widespread” in Australia.

Harricks, who is creative partner at The Works, told Mumbrella that scam work “undermines the integrity of awards”, but insisted the AWARD Awards have a “number of checks and balances in place” to ensure the entry requirements are met. “We’ve also found that our judges are especially sensitive to scam work, it’s their integrity on the line as well,” he added.

He also stressed “the role of creative awards is to recognise great ideas, craft and innovation in order to inspire and raise the bar”.

His comments come after ads entered by Australian agencies in this year’s Press category Cannes Lions competition came under scrutiny, including Saatchi & Saatchi’s Silver Lion winning work for Panasonic (right) and DDB’s Bronze winning McDonald’s executions, with those agencies and clients refusing to reveal where the work had run. Read more »


Half of Nine’s ‘local drama content’ is from New Zealand

ACMAHalf of Nine’s first release “Australian” drama is from New Zealand with the network taking advantage of loopholes in the rules governing local content, a new report by media watchdog The Australian Communications and Media Authority (ACMA) has found.

The report, released today, shows last year 51 per cent of Nine’s content came from across the Tasman Sea compared with just 7 per cent for Seven Network and 4 per cent for Network Ten.

Under trade treaties with New Zealand, television programs from the country may be claimed as “local content” for the purposes of meeting Australian commercial television content obligations, a loophole which Nine appears to have used to full effect last with the screening of Underbelly NZ Land of the Long Green Cloud.

Read more »

PR agency Hotwire rebrands and appoints Australian managing director

Wilson

Wilson

PR agency Hotwire has appointed Alexis Wilson as Australian managing director following the departure of Suzanne Hewitt, with the appointment coinciding with the agency unveiling a rebrand.

Wilson joins the agency after six months with Next Ventures Consulting as managing director. Prior to that, she had a 10-month stint as a senior account director with Ogilvy PR/Howorth and also spent four years in New York as the director of communications for UrbanDaddy and account director roles at Edelman and RF Binder.

“Hotwire is a really a young, fresh and exciting PR agency that has global ambitions. I’m really pleased to be on board,” Wilson told Mumbrella. Read more »

NAB comes out fighting with marketing dig at ‘one-trick pony’ rivals

NAB mortgage adNational Australia Bank (NAB) has come out fighting in its latest marketing push, taking aim at rivals for being “one trick ponies” with their home loans.

The combative stance in the new print and digital ads comes in the week that competition intensified over fixed rate mortgages, which were cut this week by Commonwealth Bank, NAB and Westpac. Clemenger BBDO Melbourne created the campaign.

The bank carried the message ‘More lowest all-round, Less one-trick pony’, in a dig at competitors who NAB claimed were making only “sporadic” changes, and comes after Commbank launched a substantial marketing drive with its own press campaign on Wednesday promising the “lowest five year fixed rate home loan in the market”.

General manager consumer marketing for NAB Kevin Ramsdale told Mumbrella the campaign will be in market “for a while”.

Read more »

PRIA awards head: PR agencies must learn the ‘art’ of awards entry writing

Allison Lee

Lee

The chair of the Public Relations Institute of Australia’s Golden Target Awards has warned that many good public relations campaigns are not being properly recognised due to a poor effort in the writing of awards entries.

Speaking to Mumbrella, as part of the call for entries for the 2014 awards Allison Lee said the industry needed to make sure their entry fully communicated the work of the PR campaign.

“I’ve been judging these awards for a long time and what you often see is a really great campaign but it is really poor entered,” said Lee, who is also managing director of Impact Communications.   Read more »

Tourism NZ use drones to capture footage of snow visitors

Tourism New Zealand is using drones to capture footage of skiers and boarders hitting the slopes and encouraging visitors to share them across social media in an effort to promote the “beauty of the South Island in a unique way”.

The drones, which will be travelling around key South Island destinations during July and August including Coronet Peak, Cardrona, Mount Hutt and Mount Cook ski areas as well as Queenstown and Lake Tekapo, begin recording a close up portrait before quickly panning out to show the NZ scenary. It creates a short film of about eight seconds long and can be shared across all social channels using the hashtag #NZdronie.

Read more »

Screen Australia boss warns further government budget cuts could impact cash for projects

Graeme_Mason_150_hard_edgeScreen Australia boss Graeme Mason has insisted a series of sweeping cuts announced yesterday have been designed to affect the structure of the organisation rather than the amount of funding it is able to give out to projects.

Speaking to Mumbrella today Mason, who took over as CEO of the publicly-funded body 12 months ago, said whilst the cuts which will save around $6m this year will not impact any screen projects “any future reductions would begin to hit programming”.

Yesterday the organisation announced it was shedding 12 staff and cutting support for training and marketing of projects in what Mason described as the agency “returning to our core business”.

Admitting some of the changes were already on his agenda Mason added: “This hasn’t been a knee-jerk reaction, we’ve had a look at how the business looks in two to five years, which is the period of time most people in this industry work to. Some of these things in a perfect world would not necessarily have happened, like laying off a lot of staff and moving us out of support for training, but we have to find savings.” Read more »

Rival steps in to save Travel Bulletin from scrap heap

TravelBulletin2Travel industry trade publication Travel Bulletin has been saved from the scrap heap after being taken over by daily news site Travel Daily.

Publishers of the monthly title Ian McMahon and Eddie Raggett said earlier this week they were “reluctantly” closing the publication after 10 years after failing to find a buyer. They cited heath and lifestyle reasons for the decision to call it a day.

But Travel Daily yesterday revealed it has entered into “swift negotiations” with McMahon and Raggett and “reached a deal to take it over”. No fee was disclosed. Read more »

ABC poaches Nine reality TV boss Adrian Swift

Adrian SwiftPublic broadcaster the ABC has poached the Nine’s reality TV boss Adrian Swift in a surprise move, appointing him as head of content and creative development.

Swift had run many of Nine’s biggest franchises of the last few years and is credited with being behind programs including The Voice and Big Brother, which have helped lead a revival at the TV network. Two days ago he spoke to Mumbrella about Nine’s plans to revamp The Voice after disappointing ratings for its finale.

“Adrian is one of the most highly regarded production executives in the country,” Richard Finlayson, director of ABC television in a statement. “His experience across public broadcasting, digital media, and in building broad, engaging shows for Nine, gives him a unique perspective to lead ABC Content into the challenges ahead.” Read more »

Yalumba celebrates its heritage in new campaign from KWP

Yalumba Wines print adAustralia’s oldest family owned winery Yalumba is celebrating its 165 year history and heritage in a campaign that aims to capture the essence of the brand.

Created by Adelaide-based creative agency KWP Advertising, the campaign is running in consumer and trade publications with full page ads which are complemented by online video content.

Yalumba national marketing director Matt Taylor said in a statement: “‘For the love of wine’ is more than just a pithy slogan, it’s an articulation of our sole reason for being. When you measure everything we do against that statement, it rings true.”

Read more »

McDonald’s celebrates the return of the McFeast with epic ‘Maccas Run’

McDonald’s is promoting the return of the McFeast with a celebration of the Aussie “Maccas run” which sees a pair of ex-pats do an Amazing Race-style journey from London to an Australian McDonald’s to order the burger.

Created by DDB Sydney, the campaign aims to highlight McFeast’s exclusiveness to Australian McDonald’s stores.

Read more »

Ten wins the night on the back of Masterchef and Commonwealth Games

MasterchefCooking show Masterchef and the Commonwealth Games helped to deliver Channel Ten a 20.4 per cent audience share, giving the TV network a rare victory as the most watched channel of the night.

According to Oztam’s overnight metro ratings Masterchef was the most watched program of the evening with 1.171 million viewers tuning in to watch former bartender Jamie Fleming eliminated from the competition at 7.30pm.

The channel was also buoyed by the first night of competition in the Commonwealth Games with 911,000 viewers tuning in for the swimming and cycling from 9.30pm on the main channel, with Australia picking up five gold medals.

Read more »

Live blog: Thursday, July 24

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3:34pm - Not shy of creating a bit of controversy Carefree has released some new videos which are bound to have a few people seeing red.

1:30pm Network Ten’s executive general manager Russel Howcroft has accused companies of confusing the public by slapping their corporate name on advertising in a needless bid to take ownership of their brands.

12:30pm – Screen Australia has announced it will be lowering its maximum investment in films to $2m, cutting 12 full time staff members and shedding $500,000 from marketing support following a $25m cut to its budget by the Federal Government over four years in May’s budget.

11:51am - What’s the future of the iPad? Apple reported sales of the device were down 9 per cent last quarter, and boss Tim Cook didn’t even mention it in their earnings statement. Is the writing on the wall for the device wonders the SMH? Read more »

Press Council records ‘considerable concern’ over climate change story handling in The Australian

APCThe Australian Press Council (APC) has taken the unusual step of issuing “an expression of considerable concern on its findings” in a ruling against an article and editorial about climate change in The Australian, whilst an article linking a politician to a brothel in the Sydney Morning Herald has also been censured.

In the ruling which was made public today the APC upheld complaints over an article and editorial in The Australian over incorrect reporting on the most recent Intergovernmental Panel on Climate Change (IPCC) report published in September last year.

The council expressed concerns over what it argues were delays in the acknowledgement of error and expressions of regret with the Council ruling: “They should have been made very much earlier, and made directly to the publication’s readers in a frank and specific manner.”

Today The Sydney Morning Herald also published a ruling after the APC found it “inaccurately and unfairly” linked then treasurer Chris Bowen with Fairfield Mayor Frank Carbone, who was landlord of a business which on certain occasions had been found to be illegally offering sexual services, in a report published just before last year’s federal election.

Read more »