Mumbrella to hold a video hangout with The Mandarin

The MandarinMumbrella will hold a video hangout tomorrow afternoon with the editor and publisher of new Private Media publication The Mandarin.

Announced earlier this year the online publication, from the publishers of Crikey, is taking aim at the 200,000 public servants working around Australia and says it wants to  news breaking B2B product for the sector.

Editor Jason Whittaker and publisher Tom Burton will join Mumbrella editor Alex Hayes to discuss the new product, why it is being launched now and its place in the shifting Australian media landscape.

Read more »

Live blog: Tuesday, July 22

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top stories:

5:20pm - Lost dog – can you help?



1.40pm - At an event today Qantas revealed that it had cut as much as 40 per cent of its marketing budget and would be focusing more on digital marketing. Full story here. 

12.58pm - TrinityP3′s Darren Woolley looks at the issues around scam advertising from a marketer perspective and argues that marketers risk their own reputations by allowing agencies to engage in scam advertising. Read the full piece here. Read more »

Qantas flags digital focus after losing 40 per cent of broad marketing team in recent cuts

QantasQantas is understood to have lost 40 per cent of its broader marketing team in the recent savage round of job losses, with the carrier flagging a more concerted focus on digital marketing strategies going forward.

The cuts, which equate to around 40 positions, were part of a drastic series of measures announced earlier this year to reduce Qantas’s wage bill.  The airline cut 5,000 jobs, 1,500 of them from corporate positions.

It is the first time the extent of cuts to the broader marketing department, which includes corporate communications, sponsorship, events and community staff has become clear.

Olivia Wirth, Qantas Group executive manager for brand, marketing and corporate affairs, admitted the marketing department did not escape the cuts. “We were all part of it. It is a big transformation for the business but one that was needed,” she told Mumbrella.

The cuts meant the department, and others across the airline, had “to be smarter” and explore “how we get more value from what we are investing in”.

Wirth said Qantas would continue to explore a mix of marketing strategies but said digital would be a focus.

Read more »

Quickflix boss coy on Nine’s new strategic stake but confident there is no ‘content stitch up’

LangsfordFounder and CEO of online streaming company Quickflix Stephen Langsford says it is not for him to comment on US content giant HBO’s decision to sell out of the company, with its eight per cent stake being picked up by new entrant into the streaming space Nine Entertainment Co.

The surprise purchase was revealed yesterday, with the $1m purchase by Nine quickly helping raise the long languishing Quickflix share price 40 per cent, to 1.4 cents.

“It’s not for me to be drawn on what Nine’s intentions or plans are,” Langsford told Mumbrella, this morning. “Quickflix is focused on the business we are operating in this space.

“We have our work cut out for us and are focused on growing our business and getting on more platforms to increase our audience.” Read more »

GPY&R Sydney promote CDs Bart Pawlak and David Joubert to joint ECD role

ECDs_Sydney GPY&RGPY&R Sydney has promoted creative directors Bart Pawlak and David Joubert to the role of joint executive creative director, filling a gap left by Julian Watt who departed from the agency in November last year before joining Host in February.

Pawlak has been with the agency since November 2005, joining as a senior copyrighter before being promoted to creative group head in June 2008 and taking on the CD title in September 2012.

Joubert joined the agency as a creative director in August 2008. Read more »

Kinetic Super attempt to tackle apathy towards super in new campaign from Naked

Industry super fund Kinetic Super is attempting to tackle apathy from younger people towards the product in a new campaign which seems to take inspiration from the Colour Run.

Created by Naked Communications, the ad sees a collection of young people throw coloured paint dust against a white board and at each other before peeling off stickers to reveal the word Kinetic perfectly white against a now colourful backdrop.

An overlaid narration says “We move more than every before, we don’t sit still except when it comes to our super. So come on Australia, lets get our super moving too.”

Read more »

‘Opal Man’ ditched at dinner as third ad focuses on free trips

The third spot in Transport NSW’s Opal campaign has rolled out with the ad focusing on how people using it get free trips after eight paid journeys have been taken in a week.

Created by JWT, the first ad in the series launched at the start of the month which focused on the benefits of Opal such as never queuing which was quickly followed up with a second spot focusing on the many locations you can get to using Opal.

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Bose to nurture creative talent to promote release of new headphones

Bose Australia is promoting the release of new on-ear and around-ear headphones and earbuds with a “creative fund” aimed at promoting and nurturing Australian talent.

With a $20,000 grant up for grabs, the competition aims to position Bose as a brand associated with talent as it sets out to “identify and commend the unique talents and abilities of Australians”.

Bose is sharing the stories of a people working in various industries such as singer Guy Sebastian, DJ Tigerlily, surfer/photographer Cloudy Rhodes and Sydney artist Jess Bush with the aim of encouraging up-and-coming talent to share their stories.

Read more »

Man celebrates buying a Jeep from a mountain top

Jeep is continuing with its ‘bought a Jeep’ positioning in a spot promoting the Grand Cherokee.

Created by Cummins & Partners, the spot sees a man on top of a misty hilltop shout out ‘I bought a Jeep’ to which a voice responds ‘me too’.

Read more »

The Voice finale underwhelms drawing just 1.66m

the voice logoThe audience for 2014′s finale of The Voice was well down on previous years just 1.66m people tuning in to see Anja Nissen win the singing competition.

The result which actually saw the audience decrease to 1.57m for the winner announcement in well down on the 2012 and 2013 The Voice finale results which drew 2.6m and 2.0m respectively.

Despite the underwhelming result for The Voice a lacklustre offering from its rivals saw the show top the night and Nine win the night with an audience share of 27.8 per cent. Read more »

Dettol Australia’s ‘most trusted brand’, according to new study

dettol3Dettol is Australia’s most trusted brand with rotary clothes line manufacturer Hills Hoist regarded as the most iconic in the country, according to a new study.

The germ-killing disinfectant edged out Colgate and Dyson while Hills Hoist, a backyard feature in Australia since 1945, beat Arnott’s and Vegemite to top spot, the Reader’s Digest Most Trusted Brand survey found.

The annual research, conducted by Catalyst Marketing and Research, asked around 2,400 Australians to name the products they identify with most.

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Nine creates group role to oversee consumer marketing

michael branaghThe boss of Nine Entertainment’s strategic and creative division, Michael Branagh, will spearhead the company’s consumer marketing efforts after taking a new group role.

Branagh has been named director of marketing, a newly created position, and will report to group sales and marketing director Peter Wiltshire.

Wiltshire said the need to unite Nine’s marketing efforts “has never been greater”.

“In this newly created role, Michael will oversee consumer marketing for the group and look to maximise our marketing opportunities both externally and without our considerable media network,” he said.

Branagh, who has more than 20 years experience in media, advertising, direct and digital agency leadership, has been with Nine since 2011 when he joined as director of powered.

Read more »

Dawn of the Planet of the Apes beats Sex Tape by $1.053m

Dawn of the Planet of the Apes has once again dominated the weekend box office after taking in $1.053m more than its closest rival, Jason Segel’s Sex Tape.

Dawn of the Planet of the Apes, the sequel to Rise of the Planet of the Apes, pulled $3.514m across 569 screens taking its total Australian box office to $12.675m.

Sex Tape, a comedy written by and starring Segel and Cameron Diaz, which premiered last Wednesday in Australia, took in nearly $2.5m over the weekend. Its total Australian box office stands at $2.533m.

Transformers: Age of Extinction maintained its third place positioning after grabbing $1.210m taking its total Australian box office to $26.248m.

Read more »

Diageo dumps Ikon as strategy moves to Leo Burnett, with buying overseen by Mediavest

diageoAlcoholic beverages company Diageo has dumped its media agency Ikon Communications and appointed creative agency Leo Burnett to handle its media account.

The company confirmed the move this afternoon, with the deal seeing  the Mediavest arm of Starcom Mediavest overseeing the buying part within fellow Publicis agency Leo Burnett.

The loss of the account is another blow to Ikon which in the last year has lost a number of major accounts including Vodafone, Coca-Cola, and RACV WA. Read more »

Live blog: Monday, July 21

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

4:32pm - When coming up with a solution of how to sell a car someone suggested the Wakudoki. And why not…

3:47pm – Diageo has confirmed it has parted ways with media agency Ikon and moved its account to creative agency Leo Burnett, with sister Publicis agency Mediavest overseeing the buying arm.

1.54pm - Meanwhile on all things related to Cannes Lions. Terry Savage has come back to us and answered a number of questions. Read his Q&A here. 

1.50pm - Communications Council CEO Margaret Zabel has told Mumbrella that agencies dealing with claims of illegitimacy around campaigns entered into awards should be transparent about them. Read here comments here. 

1.05pm - The publishers of travel industry trade magazine The Travel Bulletin have announced the recent June edition will be its last. Read about it here. 

12:14pm - If there’s one thing wrong in the world it’s the discrimination against blonde beautiful women

St George Metal Recovery

11:16am - World Movies is hosting a season of John Waters‘ ‘Films of Bad Taste’, so they got the man himself to star in the teaser:

10:27am - It seems to be a morning for creative agency announcements with online travel agents Wotif hiring M&C Saatchi as its first external creative agency.

Read more »

Comms Council CEO urges agencies dealing with illegitimacy claims to be transparent



Agencies dealing with claims of illegitimacy around campaigns entered into awards should be transparent about them, Communications Council CEO Margaret Zabel has told Mumbrella.

In response to questions about the industry body’s guidance on scam advertising Zabel said: “In terms of dealing with claims of illegitimacy, obviously transparency is helpful in these cases. Reputation is very important, but there are also sometimes confidentiality restrictions around the release of certain details. It’s up to the agency and the client to discuss and agree on the best and most transparent way of responding.”

Her comments come after questions arose some ads entered by Australian agencies in this year’s Cannes Lions competition coming under scrutiny, which included Saatchi & Saatchi’s Silver Lion winning work for Panasonic and DDB’s Bronze winning McDonald’s executions, with those agencies and clients refusing to reveal where the work had run.

A subsequent investigation by Mumbrella discovered the DDB McDonald’s work ran in News Corp title The Rouse Hill Times, although searches by two media monitoring companies have not uncovered where the Saatchi & Saatchi Panasonic ads ran. Read more »

Executive Channel Australia restructures amid buyout of European operation

Screen Shot 2014-07-21 at 11.13.57 AMOffice-block advertising company Executive Channel International has restructured its Australian and international operations and announced a buy-out of its ECNlive’s UK and European operations.

Bruce Fink, executive chairman of Executive Channel International Pty Ltd (ECI) which operates the Media Eye operation among others, confirmed today that the company now wholly-owned ECI network after buying out a number of smaller minority shareholders in its overseas operations and was restructuring ahead of further expansion.

“Following completion of the purchase, the new global company is primed for an aggressive expansion of the ECNlive and Executive Channel networks,” said Fink, in a statement. Read more »

Publishers of Travel Bulletin to close trade magazine but still looking for buyer

Screen Shot 2014-07-21 at 11.43.02 AMThe publishers of travel industry trade magazine The Travel Bulletin have announced the recent June edition will be its last.

In a statement on their website publishers Eddie Raggett and Ian McMahon said after 10 years they were reluctantly choosing to close the publication.

“The June 2014 issue of Travel Bulletin will be the final issue to be printed,” the publishers wrote. “In some respects we have made this decision reluctantly.”

“Travel Bulletin closes as a profitable and respected publication occupying a pre-eminent position as the Australian travel industry’s quality monthly journal of record. We take great pride in this achievement over nearly a decade of dedicated work and we do not lightly walk away from it.” Read more »