Seven summons former Sunrise EP Boland over memoir

Adam Boland

Boland

Network Seven has launch legal action against former executive producer of Sunrise Adam Boland over his soon to be published memoir, with a directions hearing scheduled for tomorrow morning in the Supreme Court in Sydney.

Titled Brekky Central, the memoir will detail Boland’s time in breakfast television and it is understood that the network is concerned Boland, who was a key player in the turnaround of the breakfast program, could be in breach of a confidentiality agreement with the network over elements of the book.

In a statement issued this afternoon Boland’s publisher Melbourne University Press CEO Louise Alder sought to capitalise on the controversy, saying: “We are renowned for publishing books with spine. We stand by this very personal book and the author. Read more »

GPY&R Sydney climate change campaign reaches climax at UN summit

Political, business and religious leaders have been told by the world’s young to stop dithering and take immediate action on climate change as a campaign orchestrated by GPY&R Sydney climaxed at the UN Climate Change Summit.

A video was played at the opening ceremony of the summit in which eight youngsters from across the globe posed questions for world leaders and urged them to take action. They were chosen from 2,500 people aged 13 to 21 who submitted videos for the Why? Why Not campaign.

It was the culmination of a crusade stitched together for Al Gore’s Climate Reality Project by eight WPP agencies and affiliates who were appointed to create a campaign earlier this year.

GPY&R Sydney managing director Andrew Dowling said: “It is clear that the generation most affected by climate change is the one that currently can’t vote for the leaders who typically attend these summits. Our campaign provided the opportunity, and the world’s youth seized it to make its voice heard at the Summit.”

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Drivers urged to ‘think twice’ over long weekend in Ogilvy push for Transport for NSW

Motorists are being urged to “think twice” in a new TV advert from Ogilvy and Mather Sydney ahead of the long weekend when driving offences will incur double demerits.

The integrated campaign for Transport for NSW will also include radio commercials and digital banner ads, with the radio and TV executions translated into Arabic, Cantonese, Vietnamese and Mandarin for broadcast on non-English media stations.

The 30-second TV ad dramatises the “think twice” message by showing a driver being stopped and questioned by two identical policemen

Read more »

ROI of content marketing to be tackled at BEfest next week

BEfest logoFour marketers will discuss how they measure the return on investment for their content marketing in a panel at next week’s BEfest festival of content marketing and branded entertainment.

The session will see marketers from Bupa, Flight Centre, Reuters and Snap printers exchange notes on how they assess ROI.

The session is being curated by King Content. The content marketing agency, which assesses campaign effectiveness via its own platform Communique, recently won best ROI program at the global content marketing awards in the US.

King Content’s head of strategy Todd Wheatley will lead the discussion between Matt Allison, health and care community marketing manager at Bupa; Jerome Bamminger, chief innovation officer at Flight Centre; Raeleen Hooper, GM of franchise services for Snap; and Pamela Kemp, retention marketing manager at information company Thomson Reuters.

The session is one of 13 across two streams examining all aspects of content marketing and branded entertainment. Read more »

Efficiency review author Peter Lewis formally appointed to ABC board

ABCFormer Seven West Media chief financial officer Peter Lewis has officially been appointed to the board of the ABC.

Last month Mumbrella revealed Lewis, who also authored a report on cost efficiencies the public broadcaster could make, was a front runner for the vacant seat.

At the time the proposed appointment drew opposition from group Friends of the ABC which said “hit would be improper and highly inappropriate” for him to take a seat on the board.

The news comes the day after the ABC board met to consider how it would go ahead with cost savings imposed on it in the Federal Government’s budget in May, with news, children’s and science shows all up for cuts.

Read more »


Tourism NT pitches for creative and media for fourth time in four years

Tourism NTTourism Northern Territory is reviewing all its marketing agencies, with the Publicis Groupe of agencies on alert.

The pitch is Tourism NT’s fourth in four years, after a consortium of Publicis Groupe agencies picked up the account, with Publicis Mojo on creative, Zenith Optimedia on media and Razorfish on digital.

When the account was awarded last March the contract was set for a two year period, with a minimum of $1m to be spent on creative and $6m on media per year.

According to the tender website submissions are set to close on October 22, with 303Lowe, Cummins & Partners, LOUD Communications, M&C Saatchi Melbourne, Moon Communications, Naked Communications, JWT, Y&R Group and Whybin\TBWA Melbourne all listed as “prospective tenderers”.

Read more »

Ten targets small businesses with discounted ad packages, share price falls to record low

Ten intensify brochureNetwork Ten has started a major push centred on small and medium businesses offering heavily discounted advertising packages which include the creation of a TV commercial, starting from $1,185 per month.

The initiative by Ten’s chief sales officer Louise Barrett sees the network writing to potential SME advertisers offering the network’s “Intensify” marketing seminars as a way for “business owners, managers and marketing executives” to better understand the “power of television” and “secure special seminar-only advertising packages” at “airtime discounts of at least 65 per cent”.

The move comes as today Ten’s share price hit a record low of 23.2 cents at 11.30am, but Barrett told Mumbrella that the program was nothing new: “We used to do this at Channel Nine and ACP as well.”

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Bottleshop uses mountain bike mishap to promote convenience of its stores

A new TV campaign has been launched by South Australian bottleshop chain SipnSave as it  looks to promote the state-wide geographical spread of its stores.

Ad agency kwp! Advertising Adelaide said it has created a “fun and compelling” ad to tell consumers that a SipnSave bottleshop is never far away.

The 15-second ad shows a mountain biker falling well short of a jump followed by the words “not even close”, unlike SipnSave.

Read more »

Target vows to explore more ‘innovative’ marketing after TV branded content project

Target has said it will continue to explore “new and innovative” ways to engage with the public after insisting it was “very happy” with the response to its one-off branded content TV show earlier this week.

Style the Nation, which aired on Seven on Tuesday night at 10pm and drew an audience of 335,000, was the culmination of a four month campaign that started in June when five women were chosen from more than 8000 applications to receive a makeover from designer Gok Wan.

The one-hour special was considered one of the biggest branded content TV events in Australia and will have been viewed with interest by other brands considering similar marketing tactics.

Target said the format was chosen as the best way “to showcase Gok’s passion for making people of all  shapes and sizes look and feel their best with great fashion”.

Read more »

BBC ramps up Australian online news operation

Davies

Davies

The BBC is following its British counterparts The Guardian and The Daily Mail in ramping up its Australian news operation, but will look to add a more international perspective to local news.

As part of the push the British public broadcaster has hired former Sydney Morning Herald chief of staff Wendy Frew, who will lead an initial four person Australian editorial team that includes the existing two Australia based BBC foreign correspondents.

“The distinction is that we are a quality trusted news organisation, we are investing in appropriately and looking to grow in key markets,” Chris Davies the BBC’s global sales and marketing director told Mumbrella.

“We have a small team now – we will start with that core team and take it one stage at a time and growing in line with what our audience wants.”  Read more »

One Green Bean takes on production talent as it ramps up branded content push

Alistair FerrierOne Green Bean has hired Alistair Ferrier into the newly created role of head of content production as the independent PR agency looks to step up its capabilities in the space, Mumbrella can reveal.

Ferrier was previously with production company Engine as executive producer, and has also had stints with Mediacom Beyond Advertising and Peer Media Group.

Kat Thomas, executive creative director of One Green Bean, told Mumbrella the agency now had eight people involved in content production, and had recently found their requirements were “expanding significantly” in that area. Read more »

Three Aussie agencies scoop gold at IAB MIXX awards

Three Australian agencies – Soap Creative, JWT Australia and M&C Saatchi – have scooped gold awards at the Interactive Advertising Bureau’s 10th annual MIXX Awards in New York.

Soap Creative and JWT Australia topped the Public Service category for their “I Touch Myself” campaign for the Cancer Council of NSW, while M&C Saatchi secured the ‘Special Innovation – Can’t be Contained – People’s Choice’ category for its “Clever Buoy” campaign for Optus.

Read more »

Val Morgan eyes second screen cinema app, pledges blockbuster audiences for 2015

Jurassic World will screen in 2015

Jurassic World will screen in 2015

The cinema advertising side of sales house Val Morgan is eyeing second screen advertising play to launch next year, while the outdoor arm of the company launched a new audience measurement system for its digital signs called DART.

Whilst advertising revenues have been a lot softer for cinema this year than in 2014, with the latest set of SMI data showing ad revenues from agencies down 44 per cent on August last year, managing director for cinemas Daniel Hill said those figures were not consistent with the numbers they had seen through the business.

“SMI data is not always that accurate, and certainly there’s a lot that happened this time last year with the Federal Election which helped boost the numbers,” he added, but admitted it had been a “softer” year for ad sales.

But he pointed to a slate of franchise content coming through in 2015, including new Star Wars, James Bond, Hunger Games, The Hobbit and Mad Max films next year as signs audiences are going to burgeon, proclaiming it “the year of the franchise”.  Read more »

MasterCard mines social trends and data to ‘connect the right offer to the right consumer’

Screen Shot 2014-10-02 at 11.01.14 AMMasterCard is talking to banks across Asia Pacific, including Australia, as it rolls out new data-driven marketing technology that allows offers to be driven “to the right consumer at the right time”.

The technology, called Priceless Engine, uses more than 20 tech platforms to crunch data, monitor consumer trends and study social media conversations to determine what offers to send, at what time and to which consumers.

Asia Pacific group marketing head Sam Ahmed said it will allow MasterCard, retail and bank partners to see within an hour whether a marketing campaign is working.

“We get immediate responses on what is what is working and what is not,” he said. “We are publishing where the consumers are, on Facebook, on paid media. I can publish to two million people in a split second, and in an hour I can find out what is working.”

He said traditionally it would take four months to assess whether a campaign has worked and by that time “the campaign has finished”.

Read more »

Peters uses jingles and animation for new Fandangles TVC push

Peters has released a new series of TVCs for its Fandangles rage of ice creams, using animations and a new jingle to enforce the message.

The new campaign, created by Leo Burnett Melbourne, uses three different animation styles and variations on a jingle for the Fairy Floss, Toffee Whoopie Cookie and Choc Shmallow range.

Fairy Floss:

Read more »

The Bachelor ups Ten’s share ahead of tonight’s finale

Channel Ten enjoyed a ratings boost last night as the penultimate episode of this season of The Bachelor picked up more than 250,000 viewers than last week, beating one of its timeslot rivals on Seven in the process.

Meanwhile the finale of ABC comedy Utopia held its exact audience from last week with 620,000 viewers at 8.30pm, while Shaun Micallef’s Mad as Hell dropped on its second outing of the series by 73,000 to 570,000.

The Block: Glasshouse was the top show of the night as it gears up for the auction finale on Sunday, winning the 7.30 timeslot with 1.137m viewers, ahead of Seven’s The Force – Behind the Line which had 938,000, and The Bachelor on Ten which had 895,000.

However, The Bachelor did beat Seven’s 8pm offering of Border Security which had 863,000 viewers for its half hour run.

Read more »

Fairfax launches SMH Google Glass app targeted at expats

Fairfax Media has launched a Sydney Morning Herald news app for Google Glass which it says is aimed at the Australian expatriate community.

Currently Google Glass is only on sale in North America and the UK, but the publisher says it is targeting the Australian expatriate communities in both countries. It also notes that when Glass launches in Australia, the app will be immediately available to Australian audiences.

“The Sydney Morning Herald app for Glass is our latest and most innovative step in providing the content our audiences want, where and when they want it,” said Stefan Savva Fairfax Media mobile director.

Read more »

Morning update

Morning all, here’s what has been breaking overnight internationally

AdWeek: German camera Brand Leica celebrates its 100th anniversary by bringing 35 famous photos to life

Not every famous photograph was taken with a Leica. But they were all takenthanks to Leica.

The German camera brand on Wednesday unveiled this incredible new ad from Brazilian agency F/Nazca Saatchi & Saatchi celebrating the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo in November. And the message it conveys is not exactly a humble one.

Leica helped to move photography out from the studios and into real life. And so, in a way, it made possible every photo you’ve ever seen that captures real, unscripted, unposed life. To celebrate this, the two-minute spot recreates some 35 famous photos of spontaneous moments—and it does so delightfully and beautifully.

AdAge: Strongbow is enjoyed best watching a horse in slow motion

Nearly two years after gaining U.S. distribution rights for Strongbow hard cider, Heineken USA is putting the brand on TV in hopes of fueling growth in the newly crowded category.

The national TV campaign, by Droga5, is called “Cider at its Bestest,” and will be supported by “significant” spending, said Charles van Es, the importer’s senior director for global brands.

Creativity Online: Animated short film looks on inspire New Yorkers to become organ donors in new campaign

New York is nearly worst-in-class in terms of organ donation. And so the New York Organ Donor Network has tapped Y&R New York and Oscar-winning director Laurent Witz to encourage residents of the Empire State to step up.

A campaign called “Long Live New York” has launchedwith an animated short by Mr. Witz as its centerpiece. In it, the heart of New York — the iconic clock at Grand Central Station is about to give out and the city seems weakened, almost defeated.

Marketing Magazine: Boss of UK supermarket chain Sainsbury’s has defended its 50p challenge initiative

Mike Coupe, Sainsbury’s chief executive officer has defended the supermarket’s “50p challenge” blunder, calling it a simple mistake, as the rUK retailer reports sales have dropped over the quarter.

Coupe, on the ‘Today’ programme on BBC Radio 4 this morning, defended the move and said “it wouldn’t be surprising in any business for us to try to sell more”.

The retailer was left embarrassed yesterday after a customer tweeted a picture of a motivational poster meant for staff, revealing part of its sales strategy. The poster was created to encourage staff to persuade customers to spend 50 pence more each shop in the run up to Christmas.

AdAge: Samsung wraps up global review with Publicis Group still on board 

Samsung has wrapped up its global review, with incumbent agencies such as Publicis Groupe’s Leo Burnett and Starcom MediaVest Group’s Starcom retaining their portions of the business.

The company also added independent Wieden & Kennedy to the roster, as well as Publicis’ BBH, according to people familiar with the review. In all, the results give Publicis some breathing room after what could have been a major loss.

Brand Republic: Sky invests $5m in native ad company

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.

Sharethrough’s software provides advertisers with an automated system that matches online ad campaigns to the web pages they are appearing on, enabling publishers to monetise platforms and apps.