Opinion JODIE KONING July 14, 2025

Beyond the retail media hype: How brands are undermining their success

After five years at the forefront of retail media with Cartology, Jodie Koning has seen the industry evolve at an astonishing pace.

Retail media has gone from a peripheral curiosity to one of the fastest-growing and most influential media channels in Australia. Yet for all its potential, one uncomfortable truth remains.

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