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Opinion | Features
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Journalism’s future needs entrepreneurial ‘hackers’
The future of the media, and in particular journalism, requires entrepreneurial ‘hacker’ journalists argues Merja Myllylahti in this cross posting from The Conversation.
The Guardian and The Washington Post have been awarded the Pulitzer Prize for Public Service for their work in bringing to light documents leaked by former NSA contractor Edward Snowden. -
The Encore Score: The Logie Awards
Ahead of Sunday night's Logie Awards, Amanda Meade looks at the numbers to see which celebrities might take out Australian television's top awards.
The TV Week Logie Awards, a celebration of Australian television, is a wild and colourful beast.
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Behind the screens of the ABC’s China deal
ABC International has reasons to be proud of its recent deal to provide ABC content in a long-term partnership with China’s second biggest broadcaster Shanghai Media Group writes Wanning Sun, in this cross posting from The Conversation.
ABC International has reasons to be proud of its recent “landmark” deal to provide ABC content in China. -
Should agencies return to a full service model?
Our current method of separating creative and media is more expensive and less effective, leaving us with the worst of both worlds, argues 303Lowe CEO Nick Cleaver. Is it time to bring media and creative back together?
Who ever actually proved that separating media and creative services was a good idea; that it represented a better more effective model; one that could deliver better value outcomes?
The simple truth is no one. -
Answers for Adam: Why do agencies struggle to build their own agency brands?
You’ve heard the story about the cobbler whose kids got around in old shoes, it reminds me of the current state of agency brands. Grab hold of any creative agency brand, and barring two or three notable exceptions very little pulls them apart. -
Media agency remuneration: It's the smaller nimbler agencies which will thrive
As huge changes blow through the Australian media agency landscape Nikki Retallick argues the smaller more collaborative companies will be the ones to thrive.
It’s a great time to be in the Australian ad industry. The winds of change are blowing. With the recent launch of Department212 and the success of earlier start-ups such as Bohemia, there’s some real momentum towards the rise of the independent, performance-based media agency.
The big agencies are starting to follow suit, having seen the ‘race to the bottom on price’ hit their bottom line. It’s all about delivering measurable value now and being able to move the dial on the clients’ business. -
Content marketing moves to centre stage
Last night ANZ launched one of Australia's biggest branded content plays to date. Mumbrella's Tim Burrowes was at the launch.
It took a few minutes too long last night for it to dawn on me why there was a jazz band in the corner of the room at ANZ's Melbourne conference suite. Blue Notes - gerrit?
And what last night's event did make clear is that the opportunities of that developing subset of branded content, brand journalism, are beginning to dawn on local brands. -
Answers for Adam: Is reality TV the way to tackle climate change?
Recently there was another report from the scientists of the IPCC (Intergovernmental Panel on Climate Change) telling us that climate change (what used to be called global warming) is upon us and there are real changes happening now (I bet I’ve lost several readers already!)
The scientists are urging us to heed their warning and change our behaviours, yet we ignoring them in droves. Even though information they are giving us is dire. -
The Tele's textbook example of how to run a winning newspaper campaign
The Daily Telegraph has delivered a great piece of old fashioned campaigning journalism, argues Mumbrella's Tim Burrowes
Back when I worked in newspapers, I was taught that if a newspaper is going to embark on a campaign, it has to pass three tests. -
Piracy: At least the Lannisters pay their debts
Following a series of special reports on piracy on Mumbrella this week Foxtel's Bruce Meagher explains why the company is airing Game of Thrones as it is.
Much has been made in the past few days of the fact that fans of Game of Thrones are unable to acquire the series through services other than Foxtel until after the final episode airs. Unfortunately, there has also been much misinformation about how Foxtel is making Game of Thrones available to the public. -
Why hard-to-win awards are good awards
This year's Mumbrella Awards are going to be tougher to enter than ever before. Which makes winning one worth even more. As the call for entries goes live, Tim Burrowes explains the changes for this year.
Please don't hate me.
I hear a common complaint about some industry awards, and I'm afraid it's mostly my fault. -
Encore Score: The newsreaders
With the battle for early evening eyeballs increasingly important for commercial TV networks Amanda Meade looks at the numbers to see if the most popular newsreaders are the most watched.
Despite dramatic changes to the media landscape in the past ten years, the traditional 6pm commercial news bulletin on free-to-air television remains a key building block in a network’s schedule - get it right and you can carry big audiences over to your primetime shows. Some bulletins have even expanded from 30 minutes to an hour in the main markets of Sydney and Melbourne.
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Answers for Adam: Should PR agencies and creative agencies be combined?
This week Adam Ferrier asks whether PR is starting to mean everything and nothing, and whether it is any different from traditional advertising.
I've been thinking about the PR industry lately and where PR fits in the broader communications landscape. I've thought about it a lot, and worked with most models from integration under one roof to partner agencies, and a few things in-between.
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Australia's class system of brands
After a rare business class flight, Mumbrella's Tim Burrowes argues that brands may miss opportunities when staff treat customers according to their perceived value.
So over the weekend, I finally got to make the metaphorical left turn getting onto a Qantas flight. And it was everything I could have wanted. -
Answering Adam: Agencies need ideas as their engine
This week in his Answers for Adam column Adam Ferrier asked whether agencies should imitate startups. Here Nic Hodges argues agencies need to focus on their ideas, but modernise processes.
In his column this week Adam Ferrier asks "would your agency be doing better work if it put data, behavioural sciences, and technology up on pedestal along with creativity? Or is a single-minded focus on creativity still the answer?".
Here's a secret - nobody at a startup is sitting around caring about acting more like an advertising agency.
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AFR editor apologises to WA readers for ‘World is Fukt’ front page
The editor-in-chief of the Australian Financial Review has apologised for a headline that ran on the front page of its Western Australian edition today stating: “ARMS BUILDUP | BUYS PLANES | WORLD IS FUKT.” 
Michael Stutchbury told Mumbrella that the error occurred after an early version of the front page was accidentally sent to print centres nationally and an attempt to recall it was unsuccessful for the Financial Review’s Perth edition which as a result was sent to press with the wrong version. The WA edition also had a number of blank spaces on the cover.
And in a separate production problem, some editions of the AFR in Sydney were published without a barcode making them difficult for retailers to process, leading to some copies being given away free of charge.
The newspaper is the AFR’s Anzac Day public holiday edition, meaning it is on sale for the next four days.
Stutchbury told Mumbrella by email:
“The WA edition is the result of a simple error that got through normal quality control and then ended up with an extremely bad result. Read more »
Mumbrella live blog: Thursday, April 24
This is Mumbrella’s live blog, a rolling diary of all you need to know in media and marketing. Refresh the page for the latest updates.
- Ed Harrison starts as CEO of Yahoo!7
- TrinityP3 launches new online benchmarking service
- Radio ratings: Kyle & Jackie O top the FM breakfast ratings in Sydney as Rosso takes drivetime
- Radio ratings: Melbourne, Brisbane, Adelaide, Perth
- Russel Howcroft to replace David Nobay on Recipe to Riches
- TV Ratings: MKR and Intelligence deliver ratings win for Seven
- Dr Mumbo: AFR forgets to put barcodes on some of their editions
3.46pm - The tips about the AFR front page keep coming. Dr Mumbo was bemused to see one edition of the Weekend AFR included the headline “World is Fukt”. More about the edition here. Read more »
Traditional media focuses on royal visit while social media preoccupied with O’Farrell resignation
Source: iSentia
The two big stories of the last week have been the visit of the Duke and Duchess of Cambridge and the sudden resignation of NSW Premier Barry O’Farrell, O’Farrell’s resignation and its links to a bottle of Grange the more talked about news item across social media according to numbers from iSentia.
ISentia reports that in the period between April 16 and April 23, there was more than three times as many comments about O’Farrell’s resignation on social media than discussing the royals and their visit, however it must be noted that a large portion of that discussion most likely centred around the numerous memes being shared across the internet.
However, there were eight times as many talkback calls discussing the resignation when compared to those wanting to talk about the visit from the UK royals. O’Farrell was mentioned 13,248 on radio while the royals only managed 6,679 mentions on radio.
ISentia group communications manager Patrick Baume said: “It may be a matter of bad news being more interesting for people on social media.
Big W moves on from ‘cha-ching’ and Modern Family’s Eric Stonestreet
Retailer Big W has dropped both its ‘cha-ching’ tagline and Modern Family actor Eric Stonestreet as brand ambassador choosing to instead focus its marketing on its lowest price guarantee.
A spokesperson for the department chain confirmed to Mumbrella the store has “moved on from the cha-ching tagline in order to provide a streamlined message”.
“We are still focusing on the product, the price and the benefit to the customer – plus promoting our lowest price guarantee,” the spokesperson told Mumbrella.
Marketing consultancy TrinityP3 launches new online benchmarking service
Strategic marketing consultancy TrinityP3 has launched an online benchmarking service which it says is designed to give agencies, clients and their procurement departments better clarity about the acceptable hours rates for marketing services.
The service Ad Cost Checker, which formally launched this week, is an online advertising cost benchmarking calculator that allows business to benchmark their hour rates and fees for creative, media, digital, social, design and advertising production.
Managing director of TrinityP3 Darren Woolley told Mumbrella that at present there was no consistency in how agencies were being benchmarked and that the situation was “all over the place”.
“Everyone talks about benchmarks but the actual rates are all over the place. One agency could have one person on a salary of $100,000 being charged out to different clients at very different rates, of say $109 and $162. Now that’s not wrong but how does ‘the benchmark” fit into that when its a $130?” Read more »
PRIA hunt for new CEO after departure of Catriona Barry in February
The Public Relations Institute of Australia (PRIA) is currently on the hunt for a new CEO, following the departure of interim CEO Catriona Barry in February.
The departure of Barry came after the ousting of national president Terri-Helen Gaynor by Mike Watson in February which subsequently saw the national board resigned en masse.
The industry body is currently advertising the position with the new CEO to be tasked with building their “strategic services and member engagement”.
The new CEO will “need to have strong leadership skills for our team of full-time staff and 85 senior volunteer council, committee and board members serving over 2,000 individual members in corporate, non-profit and government organisations and more than 120 consultancies”.
Ed Harrison starts as CEO of Yahoo!7
Harrison
Ed Harrison has commenced his role at Seven’s joint venture Yahoo!7 after Fairfax lost injunction proceedings to try and prevent former group sales director joining the TV network’s digital operation.
The Australian today reported, the NSW Supreme Court rejected a legal action brought by Fairfax to restrain the senior executive from joining Yahoo!7.
Harrison has now started in the role with a Yahoo!7 spokesman saying: “Yahoo7 can confirm that Ed Harrison has commenced as CEO. We are delighted to have Ed join as a key member of the team and look forward to working with him in his new role.”
The move comes as industry speculation grows about who will replace Harrison in the important role as Fairfax sales boss. Sources have told Mumbrella that the company has now found a candidate and that an announcement is likely next week. Read more »
ABC Innovation appoints Fairfax journalist Matt Buchanan to edit tablet app ‘The Brief’
Buchanan
ABC Innovation has appointed Fairfax Media journalist Matt Buchanan as editor of its soon to be released tablet app ‘The Brief’.
Buchanan has most recently worked with Fairfax Media as the news editor of the Sydney Morning Herald’s Tablet app and has worked as editor of the SMH’s summer reading supplement Summer Herald having also previously edited Fairfax Media’s The Diary for two years.
Angela Clark, ABC director of innovation, said: “Matt brings a breadth of skills across both traditional and digital media and he was someone who understood the challenges of this project and was excited by them. The Brief will aim to introduce new audiences to ABC’s content and it is almost certain we’ll make some mistakes along the way so we needed an Editor who was keen to explore new boundaries with us.”
APAC chiefs to debate future of electronic media trading at Mumbrella360
The outlook for electronic media trading across Australia and Asia is to be debated at Mumbrella’s annual conference in Sydney in June.
The heads of three of Asia’s leading agency trading desks are to lock horns on the opportunities and challenges for programmatic trading for media agencies, whether clients will take automatic trading operations inhouse, and the sticky issue of arbitrage.
Yean Chong
Grace Liau
Lee Smith
The panel, to be moderated by Mumbrella Asia’s editor Robin Hicks, will consist of Grace Liau, general manager at VivaKi Asia Pacific’s trading desk Audience On Demand, Lee Smith, digital platforms lead for Omnicom Media Group APAC, and Yean Cheong, VP, market solutions APAC, MAP at IPG Mediabrands. Read more »
Radio Ratings: Mix94.5 reigns supreme in Perth
Perth total people share Mon-Sun. Source: GfK (click to enlarge)
Perth’s Mix 94.5 has held onto its number one ratings crown despite an audience decrease of 0.5 share points to an audience share of 14.4 per cent, according to numbers from Gfk.
The station continues to hold its lead over its closest FM rival of Nova93.7 which also experienced an audience decline of 0.4 share points to sit on an audience share of 11.6 per cent.
In the FM breakfast market, the status quo has reigned supreme with Mix 94.5 breakfast team Clairsy, Shane and Kymba holding onto its FM number one spot with a share of 13.3 per cent.
However Triple J’s Nova’s breakfast team nudged Nova out of second place with a share of 12.1 per cent while Nova sat on a share of 11.8 per cent.
Radio Ratings: Mix102.3FM holds onto No 1 ranking in Adelaide as it pulls ahead of rival Nova
Adelaide radio ratings survey 2 2014, all people Mon-Sun share. Source: GfK
The Australian Radio Network’s (ARN) Mix102.3 has continued to hold onto its ratings crown in Adelaide, with a Monday to Sunday total audience share of 15.1 per cent, up by 1.7 share points, according to figures published today from Gfk.
The station saw its audience increase across every time slot, with the Fun Breakfast with Jodie, Mark and Snowy also holding onto its FM breakfast number one ranking with a share of 15.6 per cent up 2.12 share points.
Its closest FM rival Nova Entertainment Group’s Nova91.9 breakfast with Dylan Lewis and Shane Lowe sitting on a share of 11.7 per cent, an increase of 0.6 share points from the last ratings period.
Nova’s Monday to Sunday audience share increased by 0.4 share points to a share of 12 per cent, tying for third in the overall Adelaide rankings with ABC891 which experienced an audience decline of 1.7 share points.
Radio Ratings: ARN’s 97.3FM holds onto ratings crown in Brisbane
Brisbane ratings survey 1 Mon-Sun total people share. Source: GfK
Australian Radio Network’s (ARN) 97.3FM has held onto its ratings crown despite its Monday to Sunday audience declining by 0.8 share points to 12.6 per cent share.
Its closest rival Nova106.9 boosted its overall audience by 0.5 share points to sit on a 12.4 per cent share while B105 sat in third place on 10.5 per cent.
Guy Dobson chief content officer for Southern Cross Austereo, which owns B105 and Triple M said he was disappointed with the result. “Brisbane was disappointing for us. B105 went up but we had higher expectations for Triple M. Our polling shows we should be smashing it there,” said Dobson.
In breakfast Nova’s Ash, Kipp & Luttsy claimed the FM breakfast crown from 97.3FM’s Robin, Terry and Bob. Nova’s audience increased by 1.2 share points to a share of 12.3 while 97.3FM’s audience declined by 0.6 share points to 11.6 per cent.
Radio Ratings: ARN’s Gold Melbourne’s No 1 in FM, while Triple M’s breakfast holds onto ratings crown
Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)
ARN’s Gold has bumped FoxFM from the number one FM station position in Melbourne, with Gold increasing its audience by 1 share point to a share of 8.8 per centwhile FoxFM dropped 6th position out of the FM stations with a share of 7.3 per cent, according to new radio ratings published today.
Austereo’s Triple M’s breakfast team of Eddie McGuire, Mick Molloy and Luke Darcy have had to settle for sharing their ratings crown with Nova’s Meshel and Tommy with both stations managing a share of 7.4 per cent. The tie comes as a result of the Triple M breakfast’s audience dropping by 0.6 of a share point while Nova’s team maintained their share.
FoxFM’s breakfast duo of Fifi Box and Dave Thornton were pushed into third place in the FM breakfast rankings with a share of 7.2 per cent. Read more »
MKR and US-pilot episode of Intelligence deliver ratings win for Seven
Seven’s airing of the pilot episode of US cyber-themed action-adventure television series Intelligence attracted a strong audience of 850,000 metro viewers at 9pm following on from My Kitchen Rules at 7.30pm which again had a strong metro audience of 1.961m, slightly down from Tuesday night’s 2.008m metro viewers,preliminary overnight ratings from OzTam show.
With Seven News the second most watched program after MKR, with a total metro audience of 1.155m, Seven won the night with a share of 30.2 per cent, well ahead of closest rival Nine which only managed a 16 per cent share.
The first half hour of Nine News at 6pm was the most watched show for Nine, attracting a metro audience of 1.149m, with the audience dropping away to 1.036m for the second half hour.
Radio ratings: Kyle & Jackie O top Sydney’s FM breakfast ratings as Rosso takes drivetime
The Kyle & Jackie O Show has moved to the uncontested top FM show in Sydney with an audience share of 10.9 per cent, according to new radio ratings published today.
The second set of ratings since the duo moved to ARN’s rebranded station Kiis FM from Southern Cross Austereo’s 2Day FM saw them grow their share from 9.3 per cent to 10.9 per cent. The previous set of ratings saw Kyle & Jackie O tie with ARN stablemates Jonesy & Amanda on WSFM. This time round Jonesy & Amanda’s audience share fell slightly from 9.3 per cent to 8.2 per cent.
Radio ratings – Monday to Friday | Source – GfK
Elsewhere in breakfast, Nova’s Fitzy & Wippa were steady on 7.9 per cent, up from 7.8 per cent in the previous survey. 2Day FM’s replacement show for Kyle & Jackie O – Jules, Merrick & Sophie with Mel B – only moved slightly – up from 3.8 per cent to 4.1 per cent.
Tim Ross
Meanwhile, Kiis FM’s winning run in Sydney stretched to drivetime, where Tim Ross moved to number one FM show for the first time, with a share of 10.5 per cent, up from 8.7 per cent. The jump of 1.8 ratings points was te biggest in Sydney of any show in any time slot.Rosso moved past Nova’s Kate, Tim & Marty who fell from 10.6 per cent to 10.4 per cent.
Rosso also came close to toppling AM competitor 2GB, with 2GB’s drivetime presenter Ben Fordham pulling in a 10.6 per cent share, up from 9.6 per cent. Read more »
Cummins & Partners to re-brand Adelaide’s Rundle Mall
Cummins & Partners, formerly CumminsRoss, has been appointed to the re-brand of Rundle Mall in Adelaide, South Australia.
Bronwen Gywnn-Jones, Cummins & Partners managing director, said: “This is a significant win for cummins&partners, but more importantly, it’s an opportunity to share our thinking, our strategy and our creativity with an iconic organisation that has a clear vision for the future of Rundle Mall. We’re hugely excited to be working in partnership with the team at RMMA.”
Morning Update: Apple introduces new tagline in iPhone 5S ad; Top Gear regrets ‘offensive’ remark; Homeless hidden camera stunt
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Apple Channels the Pixies in New iPhone 5S Ad
“On the eve of its second-quarter earnings announcement, Apple has introduced a new tagline, “You’re more powerful than you think,” with a rendition of the Pixies’ “Gigantic.”
The empowering message is underscored by the ad’s plot, which features various musicians playing the song, first separately and then in unison. The narrative then expands to include others — athletes, motorcyclists, a dad — who are empowered by their iPhone 5S devices.”
Russel Howcroft to replace David Nobay on Recipe to Riches
Recipe To Riches judges (L-R) Carolyn Creswell, Russel Howcroft and Darren Robertson.jpg
Russel Howcroft is to replace David “Nobby” Nobay as a judge on the renewed season of Recipe To Riches.
The announcement by Network Ten today says Howcroft, who is also executive general manager of Network Ten, will become the third expert on the show, alongside Carman’s Fine Foods owner Carolyn Creswell and talented chef Darren Robertson.
“Recipe To Riches is a great format. It celebrates ideas, entrepreneurship, passion and the power of marketing. I am looking forward to meeting this year’s contestants and seeing if I can give them a hand with their success,” said Howcroft.
Earlier this month Mumbrella revealed that Nobay had withdrawn from the program on the grounds his “passion and focus is elsewhere this year.” The withdrawal also followed Woolworths’ surprise announcement it was shifting its main creative account duties from Droga5 to Leo Burnett last month. Read more »
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