Morning Update: Fathers respond to Old Spice ‘Mongsong’ with ‘Dadsong'; Dick’s Sporting Goods Christmas ad

AdWeek: Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice’s ‘Dadsong’

“Distraught mothers became psychotic stalkers in Old Spice’s epic “Momsong”musical, following their sons around and weeping about how they’ve grown into men too soon, thanks to the brand’s female-luring body sprays.

Now, it’s time for fathers to weigh in. And naturally, they couldn’t be happier that their boys are turning into men.”

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Red Agency wins PR Consultancy of the Year at Golden Target Awards


PR and marketing communications agency Red Agency has been recognised as the PR consultancy of the year at the Public Relations Institute of Australia’s (PRIA) annual Golden Target Awards.

The campaign of the year was won by financial PR firm Financial & Corporate Relations for its work managing an industrial relations dispute involving an employee who made allegations against the Egyptian shipping company National Navigation Company, as a result of the allegations the company’s ships were blacklisted in Port Kembla and Gladstone.

Financial & Corporate Relations’ campaign saw the firm engage with maritime industry leaders to repeal the blacklist and continue to operate in Australia.  Read more »

Union vows to fight ABC job cuts and brands government “liars” over office closures

Screen Shot 2014-11-24 at 4.13.35 PMThe Community and Public Sector Union has vowed to fight job cuts at the ABC “tooth and nail” after insisting the quality of programs will suffer despite government reassurances to the contrary.

Secretary Michael Tull branded the government “liars” as the union surveyed the fall out from the broadcaster’s restructure that will see more than 400 jobs axed and local offices shut down.

“After promising not to cut, the Government has cut millions from the ABC’s budget and forced it to slash one in 10 jobs from its workforce. It is now abundantly clear that the Government’s cuts will seriously impact the quality of programming, despite assurances by (Communications Minister) Malcolm Turnbull to the contrary,” Tull said.

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The Hunger Games rakes in almost $12m in highest opening weekend of the year

The penultimate movie of the Hunger Games series raked in almost $12 million on its opening weekend at the Australian box office, the highest of the year so far.

The Hunger Games – Mockingjay Part 1 was shown at 574 screens and took $11.88m, way ahead of the previous best opening weekend of 2014 which saw Transformers: Age of Extinction take $8.8m back in June.

But it fell short of The Hunger Games: Catching Fire which grossed $12.5m when it opened at the back end of 2013.

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ABC News to bear brunt of job cuts as division refocusses on digital delivery

Kate Torney, ABC news director

Kate Torney, ABC news director

One in four of the proposed 400 ABC job cuts will come from the news division, with 100 positions set to go as part of the restructure of the national broadcaster.

However around 70 new positions will be created in a new digitally focused news team with an investment of $20m set to be put into developing breaking and rolling coverage online and on mobile devices, as the broadcaster looks to reach younger audiences.

Addressing staff this lunchtime director of news Kate Torney said there will also be changes to the way it runs foreign bureaux, with new ‘mega bureaus’ in Washington, Jakarta, Beijing and London. However the Auckland office will shut with New Zealand coverage coming from Australia, and the bureaux in Tokyo, Bangkok, New Delhi and Jerusalem will be “home based operations” led by a video journalist and producer based locally. Read more »

Jacob’s Creek plays emotion card with its winemakers at the heart of new brand push

Jacob’s Creek’s has launched a global brand campaign with a TV-led push that puts the people who make the wine and the challenges they face at the centre of the creative, Mumbrella can reveal.

The ‘Made By’ marketing drive, created by Havas Worldwide Australia, follows the launch of a new brand identity earlier this year and will “celebrate the people, places and passions that go into crafting every bottle of Jacob’s Creek wine”, the wine maker said.

TV ads form the central pillar of the multi-million dollar campaign with 15, 30 and 60-second executions to be rolled out. Filming was done at the home of Jacob’s Creek in South Australia.

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Etihad Airways appoints former Ansett and Qantas marketer to head global marketing

etihadEtihad Airways has appointed former Qantas and Ansett Airlines marketer Shane O’Hare as senior vice president of marketing.

O’Hare joins the Abu Dhabi-based airline following seven years with Royal Jet, a private jet company in the Middle East, as president and CEO. He started he career with Qantas Airways before founding regional airline and tourist operation Seair Pacific, a company he sold before joining Ansett Australia.

During his time with the now defunct Ansett he helped the airline build its international presence and service offering, culminating in the airline’s entry into Star Alliance. O’Hare was then appointed as the global alliance’s first direct of marketing. Read more »

Hutton: The lines have blurred and PR should challenge creative


The global head of Edelman’s international consumer marketing practice Michelle Hutton has urged the Australian public relations industry to challenge other disciplines and help lead the marketing space.

Giving he keynote address of the Public Relations Institute of Australia (PRIA) national conference, the recently promoted Hutton told the audience that it was time for PR to challenge areas such as creative and digital, and become a full partner with marketing, noting: “the solution to every problem is not a new advertising campaign”.

“What is abundantly clear is that the lines have blurred and these brilliant ideas can come from anywhere: ad agencies, digital shops, media buyers and PR firms,” said Hutton.

“A great story will win if it is brought to life through powerful creative, with immersive, live and virtual experiences and by leverage the full force of earned, owned and paid media.” Read more »

News Corp marketer admits future revenues must broaden beyond subscriptions and ads

L:R Damian Eales, Jason Kisgaard, Nick Ross, Jane Waterhouse

L:R Damian Eales, Jason Kisgaard, Nick Ross, Jane Waterhouse

The marketing boss of News Corp Australia has said that in the future newspapers would need move beyond just ad sales and subscription revenues and look to better monetise their existing audiences.

Speaking last Thursday at the Publish conference in Sydney Damian Eales, chief marketing officers for News Corp’s Australian operations, told a panel on paywalls that national broadsheet The Australian had now reached a situation where its advertising and subscription revenues were now equal.

Eales also argued this was a model for other newspapers as the newspaper sector looks to diversify revenue streams.

“We continue to grow yield,” said Eales. “The Australian has really led the way here… that business is now generating 50 per cent of its revenue from consumer revenues and 50 per cent from ad sales, which is really the direction all these publications need to be heading.” Read more »

NewsLifeMedia to launch lifestyle brand Buro 24/7 next year



NewsLifeMedia will launch lifetstyle site early next year having licensed the brand from founder Miroslava Duma.

Buro 24/7 is a culture, lifestyle and fashion digital news bureau with the Australian site set to publish original content while also leveraging the global resources of the brand.

NewsLifeMedia CEO Nicole Sheffield said: “We are thrilled to be launching Buro 24/7 to the Australian market. Miroslava Duma is a global fashion and lifestyle force, in fact more Australians are searching her name than the total combined search for our competitive set, so we know that there is already a keen appetite for her brand in Australia. Read more »

ABC axes regional radio and TV outposts and sheds 400 jobs as budget cuts hit home

Mark Scott ABC managing director Mark Scott has unveiled details of the corporation’s cost-cutting strategy, with up to 10 per cent of the workforce to go, and all non-news TV production units to be shut down outside of Sydney and Melbourne.

Among the changes include the sale of its Lanceley Place site in Sydney, the closure of five regional radio outposts and the Adelaide television production studio, as well as the winding down of remaining non-news television production in other states.

The public broadcaster also said it would scale back television sporting broadcasts and flagged the rationalisation of television outside broadcast vans, with other changes including proposals to downgrade Radio Newcastle to a regional station, and some programming cuts.

The sweeping cuts follow last week’s confirmation that the ABC will lose more than $250m of government funding over the next five years, with the broadcaster also planning a new regional division and a digital network to replace ABC Innovation.

Scott warned staff that more than 400 jobs would go “over the coming months” as it looked to reshape the organisation amid the funding cuts. At least 40 of those will be managerial positions, he said, adding it will “dismantle” its state and territory director structure.

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Media agencies invited to bid for print advertising in new online marketplace

Media agencies will be able to bid for print advertising in a new online auction site unveiled today by The Newspaper Works in collaboration with media representation firm Publisher’s Internationalé.

The initiative called is designed to help publisher’s sell less valuable inventory and free up sales teams to focus on premium stock

The Newspaper Works said more than $350,000 worth of ads have been transacted during trials, with 140 newspaper titles signing up for the online auction site.

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Cricket helps Nine win the night as 919,000 tune in for finale of Countdown anniversary special

countdownThe finale of the ABC’s celebration of the 40th anniversary of Countdown was watched by 919,000 viewers, slightly down on last week’s audience of 965,000.

It wasn’t enough for the ABC to break the stranglehold of the cricket, with 1.171m viewers tuning in for the evening session of Australia’s one day match against South Africa, after the visitors came close to scuring an unlikely victory at the death before Austrlia prevailed.

The evening session was the highest rating session of the one day series between the sides, and the most watched show amongst the 16 – 39 and 18 – 49 demographics, as well as the most watched non-news program of the evening handing Nine an audience share of 26.5 per cent.

Seven could only manage a share of 17.7 per cent while the ABC settled for an audience share of 12.9 per cent. Ten managed a share of 11.8 per cent.

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Ex-Radio National boss says sections of ABC ‘wasteful and unaccountable’ as Ultimo HQ put ‘in lockdown’ ahead of cuts announcement

Louise EvansFormer Radio National manager Louise Evans has lashed out at the culture inside the ABC station and said it demonstrated why there need to be cuts to the public broadcaster.

Today managing director Mark Scott will announce where $300m in saving in the next five years will come from after Communications Minister Malcolm Turnbull confirmed the cuts last week.

Mumbrella understands extra security is being put on at the Ultimo headquarters of the ABC, whilst some staff are being summoned to one-on-one meetings with management aghead of this morning’s announcement.

In an editorial in today’s Fairfax newspapers Evans, who lasted just six months as manager of the station amid rumours of tensions with senior producers and group program director for ABC Radio Michael Mason.

“I was shocked by the culture, waste, duplication and lax work place practices exercised in some pockets of Radio National,” wrote Evans. “I was even more shocked by the failure of the executive to want to do anything about it.”

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Morning Update: PooPourri are back for Christmas; Andy Coulson leaves prison

Mashable: Poo-Pourri is back to remind us that everybody poops (even Santa)

“Nothing will get you into the holiday spirit like a pun-filled commercial featuring Father Christmas in his most vulnerable state.

Continuing its tradition of funny ads, toilet deodorizing company Poo-Pourri has a new spot featuring Santa in a bit of a pinch. Unfortunately, nature made its call while Old Saint Nick was delivering presents, and his foul stench woke three sleeping kids.

The kids remind Santa that a quick spritz of Poo-Pourri before you go is enough to fix any stinky situation.”

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Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion

renegade collective ryan goslingThe founder of female-oriented entrepreneurs magazine The Renegade Collective Lisa Messenger has outlined plans to expand the publication internationally, and said she “hates” putting celebrities on the cover.

Speaking at Thursday’s Publish conference in Sydney, Messenger outlined how she intends to move to the US to help develop the magazine in that market, one of 37 the mag is sold in.

Referring to the current edition with actor Ryan Gosling on the cover, Messenger admitted “to be honest I hate it – it kills me”. Read more »

University of Western Australia promote founding of Perth International Arts Festival

The University of Western Australia is promoting its founding of the Perth International Arts Festival with an ad representing how one idea can spark something much greater using sparklers.

Created by The Brand Agency, Perth, the spot features a young woman slowly running with a lit sparkler with narration overlaid against the shots talking about the event.

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Sunday Night EP Mark Llewellyn dismissed from show after probe into bust-up

Sunday NightSunday Night executive producer Mark Llewellyn has been dumped from the program by Seven following a fight with fellow producer Paul Waterhouse. But he will return to the network next year to work on “prime time programming”.

Seven suspended Lewellyn and launched an internal investigation after the bust-up in which he was accused of attacking Waterhouse in the Sunday Night newsroom.

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