iiNet media pitch down to shortlist of three

iinetThree agencies will face off in the presentation round against each other for the media account of internet service provider iiNet, Mumbrella understands.

The pitch for one of the biggest accounts in Western Australia and originally saw a field of agencies including Initiative, Mindshare, Vizeum, ZenithOptimedia, along with incumbent OMD WA throwing their hats in the ring.

While all agencies contacted declined to comment on the pitch, it is understood that this shortlist has now been reduced to just three, with some contenders understood to be offering to set up or expand their office in Perth should they win the $20m account. Read more »

Fairfax ordered to pay $350,000 to teacher wrongly identified as having sex with students

FairfaxFairfax has been ordered to pay a female Catholic teacher $350,000 in damages after a story in the Sydney Morning Herald in January wrongly identified her as having had sex with male students.

Although Melinda Pedavoli, who works at Aloysius College on Sydney’s northern beaches, was not named in the story, information including her age and subjects she taught led to her being wrongly identified.

However, the article got some of the details about the teacher who was the subject of the allegations wrong, including her age, meaning she did not fit the description.

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Former Optus executive heads up marketing for new New York-based Virgin venture

Nathan rosenbergFormer Optus marketing chief Nathan Rosenberg has taken a senior role with Virgin, based in New York.

He will lead the marketing and brand development on a new venture, believed to be a travel off-shoot of the Virgin empire.

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ABC defends axing rugby despite receiving financial help for broadcast costs

Screen Shot 2014-11-28 at 12.04.13 PMThe ABC has defended its decision to axe coverage of club rugby in New South Wales despite receiving financial help from the state’s rugby union body to cover the broadcast costs.

The New South Wales Rugby Union (NSWRU) handed the public broadcaster $120,000 to assist with the costs last season in a move to ensure coverage of the Shute Shield tournament remained on TV.

But the competition was one of the sporting events to be culled by the ABC this week as it grappled with budget cuts. Coverage of women’s football and women’s basketball will also be withdrawn.

ABcThe broadcaster cited the decision to “rationalise our outside broadcast vans” as one of the reasons behind the decision, arguing there was a “strong business case” to stop coverage of the Shute Shield despite the financial assistance from the NSWRU which is thought to have been around 10 per cent of the total broadcast costs.

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Paul Franklin returns to Shine Australia after working for Shine in the US

Shine Australia logoProduction company Shine Australia has announced Paul Franklin is set to re-join the business in the newly created director of content role following two-and-a-half years in the US working as executive vice president of programming for Shine America.

Prior to his stint in the US, Franklin was Shine Australia’s head of programming from 2010 until 2012 where he oversew MasterChef, Junior MasterChef, The Biggest Loser and Relocation Relocation. Before his time with Shine Australia he worked with Shine Group travelling around the world to launch the MasterChef format in numerous territories including India, France and the US.

Shine Australia CEO Carl Fennessy said: “Paul is an outstanding creative executive with a proven track record of delivering stand out television both here in Australia and of course most recently, in the USA. We are thrilled Paul has decided to return to Shine Australia.”

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Music streaming business model is set for ‘massive change’ warns Vevo boss

VevoThe international boss of music video streaming service Vevo has told a forum that the global music streaming market is about to face a major shake up in the next two years.

Citing singer Taylor Swift’s decision to pull out of music service Spotify, Nic Jones, executive vice president international at Vevo, told a panel discussion hosted by Authentic Entertainment that many services were not paying artists/licensees enough and that many of the existing deals would not be renewed.

“There will be a massive change in the next two years, I promise you, you will see a massive, massive change,” said Jones. “There are a whole bunch of (licence) deals that are coming up for renewal and they will not be renewed.

“It will be very interesting to see what will happen.” Read more »

RSAC use puppets to urge road users to ‘Say thank you not f*** you’

The Tasmanian Road Safety Advisory Council (RSAC) is urging road users to be more considerate of others on the road as opposed to resorting to road rage in a new campaign which sees puppets take on the roles of drivers, cyclists and motorcyclists as they sing a song about road use behaviour.

Created by Hobart-based creative agency Red Jelly, the campaign features characters from puppet theatre Terrapin who sing the song ‘Say Thank You, Not **** You’ written by agency copywriter Chris Bellears.

Red Jelly creative director Andrew Timbs said: “It was important we delivered this road safety message in a unique way that would get noticed, be sharable and memorable. It was also important our idea was ‘sticky’ especially when it was most needed – out and about on our roads – hence the use of song and a strong radio component.”

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Crikey etches Victorian election promises in stone

setinstonesteps2In the lead-up to the Victorian state election tomorrow, Crikey.com.au has enshrined election promises made by both major parties in stone.

The campaign, created by Leo Burnett Melbourne, sees eight key election promises from both Labor and the Liberal Party etched into 19kg chunks of stone which have been presented to the public by Crikey founder Stephen Mayne.

The promises will be displayed outside the Victorian State Library until the election tomorrow.

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City of Sydney rolls out Christmas branding

The City of Sydney has begun rolling out this year’s Christmas branding which features a colourful Christmas tree emblem.

Created by brand and design studio Holt, the branding is running across outdoor, digital and print media. It bears a relation to last year’s branding which was a star featuring similar pixelated bright colours.

Holt creative director Christopher Holt said: “The 2014 Christmas campaign will be highly visible throughout inner-Sydney via city flags. This got us thinking about how to utilise the nature of the medium to augment the creative and give it life. The notion of wind was the basis of this idea.

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Seven wins night as Beauty and the Geek final watched by less than 600,000

As the TV ratings season draws to a close there was another quiet night for TV audiences, with Seven claiming the win for the night despite a drop in audiences again for the two-episode final of Beauty and the Geek.

The show was watched by 560,000 and 548,000 viewers respectively from 8pm to 9.30pm, and was down on last year’s final which drew an audience of 803,000 but was not too far below this season’s debut audience 612,000.


The reality dating show was beaten by the ABC’s Catalyst at 8pm which pulled an audience of 664,000, helping the ABC to an audience share of 13.4 per cent while Nine grabbed a share of 16.3 per cent and Ten settled for a share of 14.1 per cent. Seven won the night with a 17.9 per cent share.

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Online store oo.com.au showcase products in first TV ad

Online store oo.com.au has rolled out a TV campaign showcasing its range of home and lifestyle products in an effort to boost brand recognition and boost sales.

The spot, created by The Ideas Hatchery, sees a family hosting a party through which several products are featured and ends with the tagline ‘Shamelessly good value’.

Oo.com.au digital marketing manager Rie Kubo saod: “Inspired by our brand promise to ‘delight with great value’, we wanted to have a bit of fun with our first brand TV commercial.

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Agencies who retain ‘toxic’ staff lose right to claim they are value-driven, trainer says

Wentworth-Ping

Wentworth-Ping

The boss of a training firm has accused agencies of running sub-standard recruitment programs and for hanging onto “toxic” members of staff too long.

Richard Wentworth-Ping, founder of Wentworth People, told a conference that too many companies still hire staff based on a “gut feel” when more vigorous processes should be in place.

He added that businesses who tolerate disruptive employees – even if they are performing well and hitting targets – have no right to call themselves a value-driven organisation.

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Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative

Campaign: Sainsbury’s Christmas ad escapes investigation despite 727 complaints

“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”

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ANZ Bank use Simon Baker to highlight number of ATMs across Asia Pacific

The ANZ Bank has rolled out a new ad created by Whybin\TBWA Melbourne fronted by The Mentalist actor Simon Baker, promoting the bank’s goMoney app and ATM’s across Asia Pacific.

Baker appears in ANZ ad as his The Mentalist character Patrick James, in this spot telling a woman in an airport lounge in China that she does not need a power adapter as China uses the same power points as Australia, with the spot using this to highlight the comfort of seeing your ATM overseas.

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Viral anti-duck hunting video created in-house by rights group with no marketing team

Australia’s most viral ad of this year was created in-house at the end of a work day by an organisation with no dedicated marketing team.

Animals Australia created the video, which has been watched 89 million times across the world in 10 days, by putting together a series of clips of people helping ducks with the aim of bypassing the usual style of showcasing the impact of human cruelty to animals.


Speaking to Mumbrella on the video’s success the group’s creative director Karen Nilsen said: “It was off the back of a joint campaign we ran with RSPCA Victoria and 54 other organisations to try and send a message to the Victorian Labor party to remind them that Victorians want an end to duck shooting.

“Duck shooting is a heavy, distressing topic and the reason its banned in three states is because of cruelty and we could have gone out and reminded everyone about how cruel and brutal this so-called sport is. But instead we thought well what if we turn that around and instead remind people that its in our nature to inherently be kind and the way people respond to seeing acts of kindness really exemplifies that.” Read more »

Real Insurance splits media buying giving some elements to Nunn Media

Real InsuranceOne of Australia’s largest insurers, Real Insurance has split its media buying giving responsibility for its general and home and content insurance to independent media agency Nunn Media, while retaining its other insurance products with incumbent PHD, Mumbrella can reveal.

The decision to appoint Nunn to the general and home and content insurance side of the business comes after a three month trial with the independent’s six month old Sydney office.

The move sees PHD retain the media buying for parent company The Hollard Group’s larger insurance division, which includes life, pet, funeral and travel insurance. Both divisions operate under the Real Insurance brand in Australia. Read more »

BMW promote from within after three month search for GM of marketing

Stuart_JaffrayBMW has recruited from within to fill its vacant GM marketing role with Stuart Jaffray named as the replacement for Tony Andreevski who left in August.

Jaffray joined the upmarket car brand in 2007 as CRM manager before rising to marketing services manager in 2010. He has spent the past three years as brand communications and marketing services manager.

Prior to joining BMW Jaffray spent eight years at ad agency, the Simon Richards Group.

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Bloke wins McGuigan Wines following pitch

McGuigan WinesMcGuigan Wines has appointed Sydney creative agency Bloke to raise brand awareness locally and in the UK following a three-way competitive pitch, Mumbrella can reveal.

Scott Burton, marketing manager for McGuigan Wines parent company Australian Vintage, said: “Bloke’s campaign idea sits perfectly with our overall marketing strategy.

“It’s about leveraging our brand values of warmth, openness and authenticity to create that connection and resonance with the consumer. We’re really looking forward to working with Bloke to bring it to life.”

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