Renegade Collective founder Lisa Messenger: ‘I hate putting celebrities on the cover’ as she eyes US expansion

renegade collective ryan goslingThe founder of female-oriented entrepreneurs magazine The Renegade Collective Lisa Messenger has outlined plans to expand the publication internationally, and said she “hates” putting celebrities on the cover.

Speaking at Thursday’s Publish conference in Sydney, Messenger outlined how she intends to move to the US to help develop the magazine in that market, having sold 1,000 copies there in just over four weeks.

Referring to the current edition with actor Ryan Gosling on the cover, Messenger admitted “to be honest I hate it – it kills me”. Read more »

University of Western Australia promote founding of Perth International Arts Festival

The University of Western Australia is promoting its founding of the Perth International Arts Festival with an ad representing how one idea can spark something much greater using sparklers.

Created by The Brand Agency, Perth, the spot features a young woman slowly running with a lit sparkler with narration overlaid against the shots talking about the event.

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Sunday Night EP Mark Llewellyn sacked from program following probe into bust-up

Sunday NightSunday Night executive producer Mark Llewellyn has been sacked from the program by Seven following last month’s fight with fellow producer Paul Waterhouse. But he will return to the network next year to work on “prime time programming”.

Seven suspended Lewellyn and launched an internal investigation after the bust-up in which he was accused of attacking Waterhouse in the Sunday Night newsroom.

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Santa stars in latest Jeep spot

Jeep has been the latest brand to launch a Christmas marketing push, with the car brand recruiting Santa Claus to utter the iconic line ‘I bought a jeep’.

Created by Cummins & Partners, the spot sees Santa relaxing on Christmas Eve when Mrs Claus comes in and questions why he isn’t at work, the solution to his speedy Christmas run was a jeep.

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GroupM to launch in New Zealand with STW’s Ikon NZ to become part of the group

Sean Seamer

Sean Seamer

Media buying group GroupM is preparing to launch in New Zealand in early 2015, Mumbrella can reveal.

The new New Zealand operation will be headed by Sean Seamer, who was previous MediaCom Asia Pacific chief business development officer, and will see MediaCom, Mindshare, MEC and Maxus come under the operational and financial structure of GroupM.

While most of the GroupM agencies already have some presence across the Tasman the move formalises that position and also sees STW Group’s Ikon New Zealand, which already partners with GroupM agencies Maxus and Mindshare, taken under the GroupM umbrella there. Read more »


Ex Publicis Mojo CEO Joe Pollard named as Telstra marketing chief

joe_pollardFormer Publicis Mojo chief executive Joe Pollard has been named Telstra’s head of media and marketing.

The appointment, made internally this morning, will see Pollard step down from the board of Nine Entertainment Co.

She will join the telco on November 25 as group managing director media and marketing and will report to group executive Gordon Ballantyne.

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Budget cuts could hasten decline of print advertising revenue, publishers are warned

Screen Shot 2014-11-21 at 11.05.15 AM

Karin Upton Baker and Danny Bass at yesterday’s Publish conferebnce

Publishers have been warned that constantly cutting budgets could damage the quality of their titles and ultimately see advertising revenues sink even quicker.

The managing director of Hermes Australia, Karin Upton Baker, said the declining quality of magazines, as publications look to scale back costs, is a growing concern for the luxury brand.

Speaking at the Publish conference in Sydney yesterday, Baker acknowledged that while publishers must invest in digital platforms, she warned them to look after their print business or suffer the consequences.

“What is concerning us is budget cuts [at publishing companies],” she told a panel discussion. “We are are looking at people who are producing print magazines and doing it on smaller and smaller amount of money. And while I am not advocating waste, we know that to create an exceptional, creative outstanding environment requires money.

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NRMA uses viral car video as springboard for branded content campaign

NRMA has used a viral internet video as the springboard for a branded entertainment campaign which has taken the form a of Hollywood blockbuster.

The original video, Buy My Marina, was a slick advert designed by a car owner to sell their 1999 Holden Barina hatchback. The video became a web hit in July and has so far chalked up 1.24 million views.

The vehicle was bought by NRMA Insurance, with the proceeds going to Cancer Council Australia, which has now used the ad to launch Barinageddon, a spoof film trailer which sees the Barina transformed into a hi-tech machine.

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Woolworths uses Jamie Oliver for Aussie based Christmas campaign

Woolworths has brought its Christmas campaign back to Australia this year using Jamie Oliver to cook up a big barbecue set to a remix of the Fresh Food People song.

Last year’s Christmas campaign for the supermarket was the first appearance for the Oliver as brand ambassador cooking up an expat’s Christmas in London.

In the new campaign Oliver only speaks in the background, with a ‘rap’ over a remixed version of the jingle with the celebrity chef cooking fresh produce with members of Woolworths staff for a crowd.

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303Lowe hires Brad Morris as digital and innovation head

303Lowe has hired Brad Morris as its new managing partner for digital and innovation, replacing Brian Dargan who left to join Lavender.

The release: Read more »

JimJam hires DDI’s John Speers as it looks to conquer ‘wild west’ of communication

Speers

Speers

General manager of DDI Australia John Speers has left the agency to join his former DDB Sydney colleagues Andrew Crocker and Charlie Cook at creative outfit JimJam.

Speers had been running DDI for the past six years, and joins Sydney-based JimJam as managing partner. The agency has also hired Dean Andrews from Paykel Media as managing director, with Speers saying having a media planning capability in house made it easier to co-ordinate creative executions across different disciplines.

“Over the last few years we’ve witnessed the wild west of communication, where many have been peddling silver bullets – new solutions promising everything,” said Speers. Read more »

B&T overtakes AdNews as highest-circulating marketing magazine

B&T magazine has overtaken AdNews as the highest circulating marketing title, according to new figures published by the Audited Media Association of Australia today.

According to the AMAA, B&T’s average print distribution over the six months up to September was 13,308. The increase came after the title reduced frequency and increased circulation.

During the circulation period B&T had previously claimed in its pages that each of its three editions – Apr/ May, Jun/ Jul and Aug/ Sep –  covered by the audit had circulations of 18,500.  However today’s audited B&T number for April to September was nearly 30 per cent lower than this claim. Read more »

Making journalists write native ads is a ‘mistake’ Mandarin editor warns publishers

L:R Nicole Sheffield, Kylie Rogers, Ian McClelland, Jason Whittaker

L:R Nicole Sheffield, Kylie Rogers, Ian McClelland, Jason Whittaker

The editor of new online publication The Mandarin has argued at a forum in Sydney that allowing journalists to write branded content is a “massive mistake”, which runs the risk of undermining reader confidence in publications and mastheads across various segments.

Speaking at during a sometimes heated discussion on the separation of sales and editorial at yesterday’s Publish Conference in Sydney former Crikey editor Jason Whittaker said he did not believe journalists should be allowed to write brand content or native advertising.

“Readers have to trust the byline,” said Whittaker. “If I have to figure out the byline and if there is a sponsor behind it then I am going to have a lot less trust in the byline.

“We did it initially and looking at content marketing, we had journalists writing some of the stuff, and we realised that it was a massive mistake. That said as the (journalism) job market gets increasingly harder people will put up their hands for those sort of roles.”

However Kylie Rogers, sales director of Mamamia, which allows journalists to write branded content, told the room it was something their writers were comfortable with doing. Read more »

Father Bob offer people chance to win guaranteed happiness in volunteering experiment

Cummins & Partners has created a new campaign for a new charitable project from Father Bob Maguire offering people the chance to win happiness – guaranteed, seeking to promote volunteering.

The new campaign for the Father Bob Foundation encourages people to make a donation at  winhappiness.com and tell the organisation ‘how they find happiness’, with winners receiving prizes from a flat screen TV, a five night stay with a “ritzy” hotel chain and a top prize of  ‘happiness guaranteed’ “Or more specifically the winner will be awarded a ‘Week volunteering in a Soup Kitchen’.”

The campaign is based on the insight – backed up by global studies – that people are happier when they give something,with the winner set to fill in happiness questionnaires before and after the stint volunteering.

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Seven’s audience share dips to 14.8 as Beauty and the Geek falls again

Thursday saw another depressed night in TV ratings with no show breaking the 900,000 viewers mark with reality show Beauty and the Geek tumbling to 496,000 viewers from 533,000 last week according to OzTam overnight metro ratings.

Whilst the dating show did rise to 528,000 for a second episode, the result saw Seven’s audience share drop to 14.8 per cent, however that was still enough to secure the biggest free-to-air broadcast second place behind Nine which had 17.9 per cent.

It was up against Kings Cross ER at 7.35pm on Nine, which had 726,000 viewers, and Big Brother which saw another slight audience decline at 8.35pm to 516,000.

The final episode of SBS One’s special event series First Contact was the 22nd most watched show with 399,000 viewers, up on the previous night’s 339,000, but down on the first night’s audience of 433,000.

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Taste.com.au and Sterling Publishing big winners at Excellence Awards

publishers Australia logoNewsLife Media’s Taste.com.au and Sterling Publishing were the big winners at the Publishers Australia Excellence Awards, with the recipe title taking out the top gong of the night.

Now in their 18th year, the Excellence Awards are the preeminent and longest running awards for the print and digital publishing industry recognising outstanding work by both large and smaller publishing companies.

Taste.com.au walked away with the coveted Publishers Australia Excellence Award in addition to winning  Multi-channel Brand of the Year and Website of the Year – Consumer.

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Morning update: Pizza Hut and Italians; most shared ads of 2014, Qatar goes for JWT

Adweek: Pizza Hut wants you to know Italians hate its pizza

There was a time when Pizza Hut was famous for deep-dish pies and a waiting list to be seated. Unfortunately, that was a long time ago. This week, the restaurant chain hauled a piping hot rebranding effort from the oven. It’s bubbling with the stuff you’d expect from a fiftysomething chain trying to attract twentysomething customers—new toppings, new sauces, new crusts and a new logo that’s ditched the red roof in favor of an actual pizza. The spruce-ups, marketing vp Jared Drinkwater told us, are “the biggest changes in the 56-year history of our brand.”

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Tablet publishing fails to create habit with readers due to less frequent publishing rate

(l-r) Zachary King, Marcelo Silva, Angela Clark, Martin Wanless on stage at Publish

(l-r) Zachary King, Marcelo Silva, Angela Clark, Martin Wanless on stage at Publish

Publications on a tablet struggle to create a reading or viewing habit with readers due to it often being a weekly or monthly cycle of new content, ABC’s director of innovation Angela Clark has said.

Speaking at the Publish conference in Sydney today, Clark suggested publishers utilising tablet apps for longer form content need to pair it with sites with a more frequent content cycle as a reminder to readers to check the content released less frequently.

“Even a weekly cycle it’s not a daily habit where you’re looking at news a few times a day,” Clark said on the ABC’s The Brief app. Read more »