Woolworths hit back at Coles with Jamie Oliver TVCs reinforcing ‘Fresh’ message

Woolworths has turned back to celebriy chef Jamie Oliver for its latest TV ad which bares some interesting similarities to rival Coles.

The TVC, created by Leo Burnett Sydney, features brand ambassador Oliver cooking up an“easy” chicken bake with smoky bacon and tomatoes as it plays up its ‘Fresh Food People’ credentials encouraging people to “try something new this spring”.

Ad courtesy of Savvy Media Monitoring Read more »

‘Half wit’ and ‘imbecile': Hardie Grant pulls 2GB ad spend after Ray Hadley’s on air tirade against marketing boss over ‘get routed’ ads

ray-hadley-468x285One of Australia’s biggest publishers has pulled all of its advertising from Radio 2GB after morning show presenter Ray Hadley called its marketing manager an “imbecile” and told her to “pull your head in you silly woman” live on air .

Hadley’s blow-up came 24 hours after he had a Father’s Day ad for UBD Gregory’s Street Directories taken off the Macquarie Radio Network after taking offence at its message to tell dads to “get routed”.

In the first of two rants on the topic on his show on Thursday Hadley took aim at marketing director Roxy Ryan, describing her as a “half wit” and “wet behind the ears”.

If an ad is played on my program and offends me and my listeners it won’t be played, pull your head in you silly woman,” Hadley said. “Obviously you half wit you know nothing about talk radio, the program is about me having my say you fool.”

In a statement to Mumbrella Ryan said: “If Ray, a very powerful man, feels like the best use of his considerable platform is to bully a young woman on air who has dared to question his decision making then I think we are better off not advertising our products on 2GB. Read more »

(Almost) everyone’s a winner: PRIA shortlists 92% of entries as finalists for Golden Targets

GTA 2015 LogoAll but 14 of the 170 entries into the PR Institute of Australia’s Golden Target Awards have been shortlisted as finalists, the organisation has announced.

A total of 156 entries made it onto the shortlist. Entries which win at a regional level will also be in the running for the national final in Tasmania on October 26.

Grant Smith, co-chair of the Golden Targets, said in the announcement: “I am sure there are a number of very excited and disappointed teams getting the news as we head into the weekend.”

The shortlist: Read more »

‘Sportswear for down there': U by Kotex launches new ‘catch me if you can’ campaign

U by Kotex is using the emergence of Parkour as the next big fitness trend to push the credentials of its new Sports Ultrathins product in a “highly targeted” campaign that will run to the end of the year targeting 1.5m women.

Using the insight that “75 per cent of Australian women still exercise when they have their period, but don’t feel as though their current protection can stand up to the test,” the new campaign will feature influencer activity, a media partnership with PopSugar, digital and smapling in the marketing mix.

A 30-second ad featuring the luminescent female character from the packaging free-running through the streets will also be featured in the campaign. The campaign has been created by Edelman.

Read more »

HuffPo Australia strikes 12-month deal giving Dentsu Aegis clients exclusive display ad access

HuffpoMedia agency group Dentsu Aegis has secured the exclusive rights for The Huffington Post’s display and video inventory for 12 months, Mumbrella understands.

The deal gives Dentsu Aegis clients access to the recently-launched site’s Australian display and video inventory across desktop and mobile, however it does not extend to the site’s native advertising. Read more »


KFC marketer: Maccas should have been less corporate with Burger King McWhopper plan

The marketer in charge of KFC and Pizza Hut in Australia has suggested McDonald’s wasted an opportunity to show it has a personality by shooting down Burger King’s audacious proposal to create a McWhopper burger.

Nikki Lawson chief marketing officer for Yum Brands told Mumbrella: “There is a time and a place to be corporate and a time and a place to be fun. This was one of those times where I believe the latter would have been more appropriate,” she said.

McDonald’s quickly shot down Burger King’s “olive branch” suggestion to join forces to create the ultimate hybrid hamburger the McWhopper in aid of charity Peace One Day in a Facebook post from global CEO Steve Easterbook.

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Shane Warne battery ad is too ‘ridiculous’ to be taken seriously rules ad watchdog

A complaint that cricket legend Shane Warnes’ ad for a battery company was “semi-pornographic” has been dismissed by the Ad Standards Board because it was too “farcical” to be overtly sexual.

The ad for Marshall Batteries sees Warne caught in an awkward situation with a neighbour’s wife and having to recruite the speedy services of Marshall Batteries in order to escape an angry husband.

Complaints against the ad cited Warne’s “less than desirable” off-field exploits and argued “marriages are under enough pressure in this country without the assistance of this ad”. Read more »

Pandora hunts for new commercial director following the departure of Jon Stubley

John StubleThe Australian arm of music streaming service Pandora is looking for a new commercial director following the departure of Jon Stubley.

Stubley had been in the role for two years and has previously worked as group direct sales manager for Macquarie Radio and prior to that general sales manager of Australian Radio Network. Read more »

‘Publishers risk waking up and finding that they work for Google’ warns Carsales sales boss

Australian publishers and content makers have been warned that the growing shift of ad revenues to the likes of Google, Facebook, Twitter and LinkedIn threatens the future viability of their businesses.

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L:R Saines, Sheffield, Rothenberg, McIntyre on stage at the IAB Leadership Summit

Speaking at the IAB leadership summit Anthony Saines, director of media at Carsales.com (ASX: CAR) told the room that he worried about the consolidation of digital advertising power.

“I don’t know how healthy that is, where you risk one day waking up and find you are working for Google or Twitter. I think those platforms will end up dominating the world,” said Saines. Read more »

Make dad a ‘hard’ brekky this Father’s Day with ‘Brekky in Shed’ says Home Timber & Hardware

Home Timber & Hardware are gearing up for Father’s Day by encouraging kids to give their dad’s ‘Brekky in Shed’ as opposed to brekky in bed this Father’s Day.

The online video, created by Cummins & Partners, sees one loving son carefully prepare his dad a breakfast of eggs, bacon, avocado and toast using equipment available at Home Timber & Hardware.

Read more »

Junkee Media hunting for editor able to cover finance, career and health for unnamed site

Junkee MediaYouth publisher Junkee Media is set to launch a new site to sit alongside the publisher’s existing brands Junkee, inthemix, FasterLouder and AWOL, with the company advertising for a full-time editor to help launch the new section.

The content looks to diverge slightly from the current style of Junkee with the editor job description stating: “You’ll be able to find, create and commission great content that stands out from the crowd around the topics of finance, jobs, money, career, health and wellbeing, and figure out how to find the best angle that’s most going to interest Junkee Media’s 18- to 35-year-old audience.”

Tim Duggan, Junkee Media publisher, wouldn’t divulge details of the new site but said the new title will be mobile first and native led.

“Just like our audience, we’re always curious and looking for new ideas. Each year Junkee Media conducts one of the largest research studies into young Australians looking at trends and emerging areas of interest. This year our research has uncovered a gap in the youth market that’s not being filled. Just like the rest of our titles, it will be mobile first and native led, and we’ll be launching later this year. Watch this space!” he said.

Read more »

Restaurant Revolution sinks to a new low while The Bachelor continues to fly for Ten

Restaurant revoutionLewis, Doc Martin and daytime soapie The Bold and the Beautiful were some of the shows to outrate Seven’s Restaurant Revolution on Thursday, as the reality cooking show continues to act as an anchor on the channel’s performance.

It was once again relegated to fifth in its 8.30pm timeslot with a new low audience of 297,000 after being beaten by Nine’s NRL coverage in just Brisbane and Sydney (683,000) and 7Two’s police procedural drama Lewis (352,000), as well as The Honourable Woman (341,000) on ABC.

It was also outrated by the AFL version of The Footy Show’s 8.30pm outing in Melbourne, Perth and Adelaide which had 424,000 viewers. Only 48,000 catch up viewers were recorded for Restaurant Revolution for the last week. Read more »

Victoria University showcases student success with new ‘Prepare for Victory’ campaign

Victoria University has launched a campaign to inspire confidence in prospective and current students, encouraging them to ‘Prepare for Victory’ as they enter the job marketplace.

The 60-second cinema ad uses the Rudimental track ‘Not Giving In’ along with powerful images of businessmen, scientists, paramedics and engineers kicking goals in the workplace.

Read more »

Optus spruiks family data pool service with The Voice Kids contestant Robbie Anderson

Optus has tapped outspoken The Voice Kids star Robbie Anderson for a new campaign spruiking its family data pool product, created by Starcom.

The two 15-second TVCs star Scotland-born Anderson, 14, who was a popular contestant on the 2014 season of The Voice Kids Australia spruiking the benefits of the product direct to camera.

Read more »

Buzzfeed and WPP’s GroupM sign global ad deal

Screen Shot 2015-08-28 at 8.31.47 AMBuzzfeed has signed a global advertising deal with WPP’s media planning and buying arm GroupM which includes an adspend commitment thought to be worth tens of millions of dollars.

The year-long deal with see WPP agencies get preferential media pricing for ad campaigns, put staff in Buzzfeed Motion Pictures Screen Shot 2015-08-28 at 8.31.52 AMto create branded video content for WPP clients, and a creative residency to allow WPP creative teams to access Buzzfeed’s expertise in producing social content for all platforms.

WPP will also get exclusive access to Buzzfeed’s proprietary data and analytics platform Pound, which tracks how content gets shared across the social web, including messaging. Read more »

Morning Update: Instagram gets portrait and landscape modes; Facebook hits 1bn in a day; What’s this guy expecting?

Creativity: What Is This Pregnant Guy Actually Expecting?

Keep watching for the truly gross twist in this spot about a pregnant man, by General Mills brand Fiber One.

The spot, by Saatchi & Saatchi New York, purports to be all about a man who’s “expecting” (perhaps an insider nod toSaatchi’s first famous U.K work?). And there are some gentle comedic moments as his wife helps him through his pregnancy, from getting a seat on the bus to cravings for chocolate ice cream and emotional weeping.

Read more »

Ten fires back at Nine accusing CEO of being ‘rattled’ following Gyngell’s revenue comments

Network Ten has said it is “flattered” Nine Entertainment Co sees it as a threat after CEO David Gyngell said he expected his rival to “fall into a bit of a hole” in the latter half of 2015 during Nine’s revenue results presentation today.

Gyngell

Nine CEO David Gyngell during today’s presentation

After Nine had reported a $592.2m net loss after a series of asset writedowns, Gyngell took aim at Ten with his own analysis of how the rest of 2015 would play out from a revenue perspective.

“We’ll be a 38 (share), Seven will be a 38 and a half 39 and Ten 23, 23 and a half”, said Gyngell. “We have a couple of Voices in there so we will hold up. Seven will pull forward some revenue because of the Olympic Games coming along, they will write some extra advertising and Channel Ten will pick up bits and bumps around Masterchef but will fall into a hole coming in to the end of the year.” Read more »

J Walter Thompson bolsters digital capabilities with majority stake in Webling Interactive

Nalbantoglu, Gutteridge and Clarke

Nalbantoglu, Gutteridge and Clarke

Creative agency J Walter Thompson (JWT) has taken a majority stake in Australian digital agency Webling Interactive for an undisclosed amount.

Webling, which had been independently owned, will co-locate with JWT in Sydney, and it does not expect any job losses.

In the statement JWT Australia CEO John Gutteridge flagged the reason for the acquisition was to beef up the digital offering for the agency, which boasts Kellogg’s, Kimberley Clarke, Unilever and Mondelez among its clients in Sydney and Melbourne.

Read more »