CommsCon delegates to learn about navigating ICAC, managing health testing and TV switchover communications
Patrick Southam, principal and co-founder of GSG Counsel will discuss how he worked on behalf of listed company NuCoal Resources, which found itself caught up in the middle of the ICAC corruption activity into the activities the Obeid family and former visitor Ian Macdonald. The complex situation involved government relations, working with the media, communicating with investors, lawyers and activists.
And Callum Bruford, from n2n communications, will share the case study of the complex communications around keeping the public informed of the switchover from analogue television to digital. Unlike virtually every other developed country which has made the switch, the move has been made in Australia with minimal public backlash.
A third case study will be presented by Samara Kitchener, strategic adviser for communications and engagement at the Centre for Population Health, who will share details of Australia’s first pop up HIV rapid testing site. The project involved managing multiple stakeholders including statutory health, charitable and medical bodies. Read more »
The digital industry’s biggest players have urged the government to revise a plan to introduce an internet watchdog, an eSafety commissioner, and create new laws against cyber bullying, arguing there are “serious practical concerns” about unnecessary bureaucracy created by the scheme.
The Australian Interactive Media Industry Association (AIMIA) has submitted a discussion paper, on behalf of Google, Facebook, Yahoo!7, Ebay, Microsoft and Twitter which calls on the government to reconsider the proposals arguing they have serious practical ramifications, including slowing down the time it takes to remove inappropriate content, and encouraging young people onto other social media platforms with less stringent rules against cyber bullying.
“What we are all trying trying to do is keep kids safe online,” said David Holmes, CEO of AIMIA. “The government should be applauded for their intent but we have been here before.
“Our view is a commissioner is fine. If that’s another person looking at the issue that’s ok, but having that person be the gatekeeper is a really bad idea.
Read more »
2Day FM’s content boss Craig Bruce has taken a jibe at former breakfast show hosts Kyle Sandilands and Jackie ‘O’ Henderson, but admitted he expects their new shows not to top the radio ratings when the first set of the year are published on Tuesday.
Bruce, who is the head of content for Southern Cross Austereo, described Sydney’s new breakfast show with Jules Lund, Merrick Watts, Sophie Monk and Mel B as “a big step forward from the previous show” in terms of client solutions.
“This is a huge advantage for us now and to be honest it’s a big step forward from the previous show. When you think about Jules and Merrick they’re both commercially savvy and incredibly creative,” he said. Read more »
Welcome to Mumbrella’s live blog, your rolling diary of all that’s happening in the media and marketing world. Refresh the page for the latest updates.
- CommsCon Awards shortlist revealed
- Opinion: Banning booze marketingwill just make it more creative
- Network Ten hires veteran programmer John Stephens
- Red Bull capitalises on Pharrell popularity in new ad
- The Checkout goes to war with Swisse again
- Shake up at The Guardian as editor Kath Viner gets US gig
5.02pm - Australia’s top media CEO all in one room. Good thing Malcolm Turnbull took a photo and tweeted it. Sadly, no Ellen-style selfie though…
4:46pm - In case you missed it earlier the CommsCon Awards finalists have been announced. Melissa Hoyer, the style and entertainment editor at large of News.com.au has chimed in on our Facebook page saying: ”A fantastic list of the best operators around. Good luck to them all . . .”.
4.30pm – The Press Council has ruled against an article published on News.com.au on ‘how to spot a paedophile’. Story here.
2:42pm - This is taking gut marketing to the next level as Oreo has installed a real-time vending machine at South by SouthWest printing cookies based on what is trending on Twitter in the area. Read more »
Media watchdog The Australian Press Council (APC) has ruled an article published on News.com.au last September entitled “Could you spot a paedophile? Here’s a guide on how to pick a child molester” misrepresented facts and breached principles requiring publications to balance the public interest with the sensitivities of readers.
The article, by journalist Candace Sutton, presented nine categories of sex offenders, with information about each and photographs of well-known offenders.
The APC found it was a breach of its rules with one section called “the damaged”, which alleged paedophiles are often the victims of child molestation themselves, was “deeply offensive and served to marginalise victims of child sex abuse and discourage them from speaking out”. Read more »
Vitamin brand Swisse has said claims and label references used by consumer affairs show The Checkout in a segment on the brand’s Ultiboost Chlorophyll product were “old and out of date”.
Last night the ABC show once again went after Swisse, despite a lawsuit taken out by Swisse-founder Radek Sali’s father Avni who says the show has severely injured his reputation after the show poured scorn over the brand’s relationship between the National Institute of Integrative Medicine which conducted a clinical trial of Swisse vitamins, and was founded by him.
An application by the ABC to have the case thrown out was turned down last August.
Speaking to Mumbrella in a video hangout Julian Morrow joked that one lawsuit wasn’t quite enough, “We hope to get more this series,” he quipped.
Red Bull has previewed its new World of Red Bull ad which features new music from Pharrell Williams set against images of musicians and athletes performing crazy stunts.
The new ad features surfers Jamie O’Brien and Sally Fitzgibbons, mountain biker Brook MacDonald, cliff diver Orlando Duque and five-time Dakar Rally champion Cyril Despres alongside muscians AWOLNATION and Skrillex.
Senior members of the union representing journalists, actors and musicians are calling for a greater debate over moves by the union to scrap the current model of an elected federal secretary in favour of a new system which would see an elected board appointing a CEO.
The push has been privately described by some in the Media Entertainment and Arts Alliance (MEAA) as an attempt at a “coup”, coming just weeks after federal secretary Chris Warren announced he would step down after more than two decades at the helm of the union.
That decision had led to strong rumours Fairfax journalist Marcus Strom would become the next federal secretary, with many expecting the first election where there would be an open field for the position in more than 15 years.
However a meeting of the MEAA on March 17 and 18 will now see the union vote on whether to abandon an election for the leadership in favour of what official documents being circulated describe as “a professionalised structure” which would see a CEO appointed by ”senior honorary officers on the MEAA board”.
Among those to come out against the proposal are multi-award winning business journalist Adele Ferguson who told Mumbrella: “I don’t agree with the move to give the Federal Management Committee the power to appoint the next leader of the MEAA. It is far more democratic to allow members to elect their leader. Member involvement in choosing who represents them is a good thing.” Read more »
Speaking to Mumbrella during a short visit to Sydney, Sheffer also highlighted advercasting, where advertisers and users come together to create content, as the new battlefield for publishers to master.
“It’s a multi-device multi-screen world and if you don’t have a publishing strategy to reach your users wherever they are, whenever they want, you’re going to fall behind,” he said.
“Often, and especially for our small and medium partners, you’ve got one shot on your mobile website – the first time when someone comes to visit – and if it’s not a good experience, they might never come back.” Read more »
Tinder users are being asked to log onto the app on Saturday and show their support for gender equality in a few ways, such as uploading a new profile picture out of four images which have messages around the issue, including “Not all women have the choices you do,” with a link to the website makethechoice.com.au.
The smartphone app hopes users will be inspired by the messages and choose to show their support for women’s rights.
Co-founder and CMO of Tinder Justin Mateen said: “We are honoured to partner with such an esteemed organisation as Amnesty International Australia to raise awareness of the human rights abuses faced by millions of young girls and women.
It is the brand’s first official appointment of a full service creative agency in Australia and will see the group utilise DDB, RAPP and Tribal to manage multi-channel communications.
Gumtree head of marketing Sara McConkey said: “We are really excited about our new partnership with DDB Sydney. The team demonstrated an obvious passion for our brand throughout the pitch process, as well as an impressive level of strategic thinking and creativity
Aldi has launched a series of ads in which a motivational speaker spruiks various products, including cheese and laundry powder, as the key to winning.
In the ad for Aldi’s cheese, created by BMF, the speaker says “I’m going to unleash your winning potential with the power of cheese. This is an Aldi award-winning cheddar and when you eat a winner you become a winner”.
It ends with the tagline “With over 150 award-winning products, everyone wins at Aldi”.
Sydney-based Frost has created an integrated campaign as part of the AIDS Council of NSW (ACON) Ending HIV campaign which launched to coincide with Sydney’s Gay and Lesbian Mardi Gras festival.
The campaign encourages gay men to test for HIV more frequently, with Frost using bold, graphic language in street posters, t-shirts and merchandise to communicate that it is now easier and faster to know their HIV status than ever before.
ACON CEO Nicholas Parkhill said: “One of our key objectives is to get gay men to test more, treat early and stay safe. Increasing testing rates among gay men is vital, because HIV is generally transmitted by people who don’t know they have it. Once people know their status, they can take action to improve their health outcomes and prevent passing on the virus. And the only way they can know their status is to get tested regularly, at least twice a year”.
Channel Ten has hired veteran programmer John Stephens as director of scheduling and acquisitions describing him as a “critically important addition” as the network seeks to bounce back from some of its poorest ratings on record despite a brighter start to the year.
Stephens, who has more than 40 years’ experience in the industry, will work closely with Beverley McGarvey, chief programming officer at Ten, and CEO Hamish McLennan, the network has confirmed. McGarvey took over from David Mott in October 2012, and is understood to have scheduled maternity leave this year.
The appointment follows commentary from industry insiders who told Mumbrella Ten had made fundamental errors in its scheduling and wasted the opportunities of The T20 Big Bash League and The Winter Olympics in Sochi as shows like The Biggest Loser and Puberty Blues down on last year.
Stephens joins Ten from the Seven network where he worked with news boss Peter Meakin who started at Ten last month as executive director of news and current affairs.
Nine had 756,000 people watching in Sydney and Brisbane for the NRL season opener in which the Sydney South Rabbitohs defeated the Sydney Roosters, gaining the biggest audience of the night in both markets. Seven had 869,000 people watching Home and Away from 7pm until 8pm and 819,000 for Border Security, on until 8.30pm.
Meanwhile The Block had 644,000 metro viewers in Melbourne, Adelaide and Perth, from 7.30pm to 8.30pm, ranking 15th for the night despite only being aired in Adelaide, Melbourne and Perth. The Block was also the second most timeshifted show gaining 118,000 viewers during the last seven days.
The shortlists have been announced for this year’s CommsCon Awards for PR and communications professionals.
Havas Worldwide’s Red Agency tops the list with nine shortlistings across the 25 categories. Fellow Havas-aligned agency One Green Bean is doing battle across four categories.
Just behind Red Agency is Edelman with seven shortlistings, followed by Omnicom’s Mango with six. Omnicom’s Porter Novelli has three shortlistings.
WPP’s Professional Public Relations scores five mentions. Ogilvy-aligned agencies including Ogilvy PR Health, Howorth and Pulse have a further four shortlistings.
The most shortlisted independent agencies include Liquid Ideas, Launch Group, Klick Communications and The Hallway, all with three apiece.
Barnardo’s is the most shortlisted charitable organisation with three mentions. And the Australian Communications and Media Authority, also with three shortlistings, is the best recognised governmental body.
Creative agency Havas Worldwide is the most cited collaborating partner across the entries.
The only category where no entries were shortlisted was best reporting and use of measurement
The shortlist in full: Read more »
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“Once upon a time, Old Navy commercials were generally accepted as wonderful. They were bright, colorful, kitschy, silly and instantly recognizable. But eventually, as these things go, they got old. The public moved on, while Old Navy, with its mannequins and goofy taglines, remained stuck in the 2000s.
Since the retailer split with Crispin Porter + Bogusky last summer, though, its advertising—from Chandelier Creative in New York—has experienced a bit of a revival. First, there was the Black Friday ad with the delightful Melissa McCarthy. Then, last month, it was a spot featuring comedian Debra Wilson as an overexcited TSA agent. Now, Old Navy is debuting a new campaign starring yet another female comic, national treasure Amy Poehler.”
Katharine Viner editor-in-chief of The Guardian Australia has been promoted to the role of editor-in-chief of the group’s US operation.
Viner is to be replaced by Emily Wilson the network editor of theguardian.com, who has for the last two years has been responsible for overseeing all UK digital content and editing the UK homepage.
The Guardian announced its move into Australia in early 2013 and formally launched its Australian operation in May with a number of big hires including Lenore Taylor, Katharine Murphy and David Marr. The news provider has recently also announced a Melbourne expansion which will see its Australian operation grow to more than 50 staff.
“Katharine has done a terrific job in Australia, opening a brand new operation in Sydney, building a great team of interesting and talented journalists, increasing traffic dramatically, setting the agenda, and quickly establishing the Guardian as a force to be reckoned with in Australian journalism,” said Alan Rushbridger, editor-in-chief of Guardian News & Media, in a statement. Read more »