Four Seasons and Hero Condoms take different approaches to cash in on Valentine’s Day

Four Seasons and Hero condoms have released new and diametrically opposed campaigns to counter the busiest baby-making time of the year.

Four Seasons’ new ad ‘Are You The Right Fit For Your Valentine?’ features women and men of all ages and backgrounds standing in front of a police-style line-up wall and answering questions to camera about an unknown subject.

While we don’t know the question, it’s immediately obvious that it offers at least two connotations.

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AFL Footy Show host Garry Lyon steps down from TV to deal with ‘mental health conditions’

Time out: Garry Lyon

Time out: Garry Lyon

AFL Footy Show host Garry Lyon has stepped down from his roles with Nine to seek help for “ongoing mental health conditions”, it has been revealed.

Reports emerged yesterday Lyon, who has presented the show since 2006, had fallen out with close friend and co-host Bill Brownless and had yet to commit to presenting the new season of the popular Nine Network show.

According to a statement from Nine: “For several months The Footy Show and Footy Classified co-host has been suffering from a serious mental health condition and he will take time out from all media roles to recover. There is no set timeframe as to when he will return to television.” Read more »

‘Are we meant to be in this ad?’: Fox FM uses outlandish claims to spruik flagship shows

Fox FM has started a marketing drive to push its morning and drive radio programs and hosts Fifi and Dave and Hamish and Andy as it looks to shore up its leading position in the Melbourne market.

The TV ads follow the format used to push sister station 2DayFM’s breakfast show with Rove McManus and Sam Frost, with a series of massive over-statements being made about the show.

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Usain Bolt stars in new content series as Optus starts major push on the quality of its network

Optus has launched its second branded content series in 24 hours, this time using the fastest man on earth, Usain Bolt, as an analogy for its work on its own network.

The first in The Relentless Series of videos looks at the life of the six-times Olympic gold medallist, featuring scenes of the Jamaican superstar speaking to camera as well as his parents about what drives him.

The content push comes six months ahead of the Rio Olympic Games, where Bolt is favoured to defend his titles. Optus is signed on as a sponsor of the Australian Olympic Committee, while the company is also looking to promote its sporting credentials after signing rights deals with Cricket Australia and the English Premier League.

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Toby Hack promoted to PHD London, OMD’s Mark Jarrett announced as new MD Sydney

Hack: departing for PHD International

Hack: new CEO PHD International

Toby Hack, managing director of media agency PHD, has been promoted to CEO of PHD International in London, the company announced this afternoon.

Hack, who has led PHD’s Sydney office for five years in the role of managing director will be replaced by Mark Jarrett, managing director of sister agency OMD.

“Toby has been an incredible asset to PHD and has played a pivotal leadership role in our success. He leaves with our thanks, and our support. This is great recognition for that achievement,” said Mark Coad, CEO of PHD. Read more »


Tim Green departs as ECD of Havas Worldwide for unspecified international role

Departed: Tim Green

Departed: Tim Green

The executive creative director of Havas Worldwide Tim Green has parted ways with the agency after just over a year in the role.

Green returned to Australia from Leo Burnett Singapore in December 2014 for the role. He will be replaced by creative directors Stuart Turner and Seamus Higgins who been promoted to be joint ECDs for the agency.

He was appointed to the role eight months after Steve Coll departed suddenly to take the ECD job at Droga5. Read more »


Mi9 experiences another senior executive departure with loss of CIO Kelly Ferguson

Kelly Ferguson

Ferguson: leaving Mi9

Nine’s digital division Mi9 has been hit with another senior leadership departure with the loss of chief information officer, Kelly Ferguson, Mumbrella can reveal.

A spokeswoman for the company confirmed Ferguson’s departure but declined to comment further.

Ferguson’s exit is the latest in a string of departures from Mi9, which has over the past 18 months lost its most of its senior management team amid a restructure that has seen much of its sales and technology functions absorbed into the broader Nine business.  Read more »

Dentsu Aegis boss Luke Littlefield departs with Carat’s Simon Ryan taking on group role

Ryan: The content pipeline is only going to get bigger

Ryan to take the reins at Dentsu Aegis.

Dentsu Aegis CEO Luke Littlefield is departing Australia’s second largest media agency holding group, with Carat boss Simon Ryan set to replace him and retain his responsibilities at Carat.

Littlefield had started out with the group, formerly owned by Harold Mitchell, in 2007 and took on the CEO role of Aegis in 2011, and was promoted to the head of the group in 2013.

Dentsu Aegis agencies in Australia include Carat, Dentsu Mitchell, Vizeum, BWM Dentsu and Isobar.

In a statement, Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said: “Luke has done really well steering the group through two mergers over the last five years and I thank him for his contribution to the business. Read more »

Ten’s I’m A Celebrity pulls 791,000 viewers to win on a quiet Thursday night

I'm a Celebrity Ten’s reality show I’m A Celebrity Get Me Out Of Here! drew 791,000 metropolitan viewers on what was a lacklustre Thursday night for television audiences.

The result meant that Celebrity was the most watched non-news program on a night when news dominated the top of the ratings ladder.

Over on the ABC, the debut of Australian drama, Jack Irish, starring Guy Pearce, drew 711,000 viewers to be the ninth most watched show of the night. Read more »

Big brands enjoy million dollar deals with small agencies as adland abandons monogamy

valentines dayThousands of small agencies are flying under the industry radar as big brands enjoy ‘affairs’ worth tens of millions of dollars with small operators while proclaiming monogamy with their lead communications agencies.

Research by marketing and advertising consultants Trinity P3 has revealed that more than 3,000 companies are forging casual relationships with major brands well away from the glare of the industry spotlight.

The Valentine’s Day revelation shows that the space of specialism has become one of the biggest growth areas in advertising, with some small agencies earning millions from their big brand dalliances. Read more »

Mumbrella records 37% audience jump as B&T’s numbers pulled due to ‘technical’ issues

campaign briefMumbrella widened its audience lead over rival trade press titles in January, new numbers from the Audited Media Association of Australia show.

Mumbrella delivered 853,670 page impressions – more than four times the number for Campaign Brief, which delivered 208,196.

However, B&T’s numbers were pulled out of the audit, having been entered for the first time in December, with the Audited Media Association of Australia citing technical issues with the website’s tags. In December the Misfits Media-owned title recorded 147,606 page impressions.

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The Duplass Brothers struggle to make Cash by Optus TV ad in new content series for telco

Optus has again turned on the content tap to promote its new, contactless payment service, Cash – this time following the Duplass Brothers as they create a new commercial for the product for the telco.

A trio of new, lighthearted videos feature filmmakers Jay and Mark Duplass, who made the film The Skeleton Twins and TV show Togetherness, as they struggle to come up with good ideas to convey the message in a TV commercial hours before it is due to be submitted.

In recent months Optus has eschewed big TV campaigns for more data-led, longer-form content approaches, with the new work channelling the ‘anti-ad’ mentality of Optus’ Ricky Gervais work from last year.

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Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Twitter is among the most heavily used social media by marketers in Asia Pacific, but it also one of the least satisfying in terms of meeting business objectives for brands’ campaigns, a study from research group Forrester, suggests.

The microblogging platform is second only to Facebook as the most commonly used social medium among marketers in India, Indonesia, Singapore and Australia. But Twitter falls behind the likes of LinkedIn, YouTube and Instagram in terms of how happy marketers are with the business outcomes from using it. Read more »

News Corp takes majority shareholding in global digital real estate marketing business

DIAKRIT-RGBNews Corp Australia has taken a majority shareholding in DIAKRIT, a digital marketing solutions company for the real estate industry, with NewsLocal also launching a new property website aimed at Chinese-Australian audiences.

DIAKRIT, which creates a suite of visualisation tools and digital content including 2D and 3D floor plan services, photography services and 3D visualisations and animations, is headquartered in Bangkok and has offices in the US, Sweden, Norway and Denmark.

The company’s co-founders Fredrik Bergman, Dick Karlsson and Martin Fritze will continue to run the company’s operations together with the existing management team. Read more »

NBCUniversal to launch reality TV focused SVOD service Hayu in Australia for $5.99

Australia will get a new subscription video on demand (SVOD) service after NBCUniversal announced overnight it is preparing to launch its streaming product, Hayu, into the local market.

NBCUniversalHayu will launch in the Australian, UK and Irish markets in March and offer a variety of NBCUniversal content, including Keeping Up With The Kardashians, and various spin-offs, The Real Housewives and other reality shows including Million Dollar Listing, Top Chef, I Am Cait, Shahs of Sunset and The Millionaire Matchmaker, for the monthly price of $5.99.

Kevin MacLellan, chairman of NBCUniversal International, said in a statement: “NBCUniversal’s expertise as the foremost producer of reality programming – along with the obvious popularity of the genre – was the trigger for launching Hayu. Read more »

Morning Update: Zoolander’s ‘epic’ ads; The Independent to close?; NASA’s retro poster campaign; Google building standalone VR

AdWeek: Derek Zoolander Spoofs ‘The More You Know’ PSAs for NBCUniversal

Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been “critically savaged” -but the movie’s marketing campaign has been epic.

In its latest masterstroke, Paramount Pictures has teamed up with NBCUniversal for a multi-platform, cross-portfolio series of PSAs parodying NBC’s ‘The More You Know’ campaign. In the series of spots, called The Outside Matters, Stiller’s male model character, Derek Zoolander, will tackle society’s most serious issues, like the importance of outer beauty.

The Guardian: The Independent ceasing to print would be the death of a medium, not of a message

If The Independent is about to cease appearing as a printed newspaper, as is mooted, we should be sad, but we also need to get used to that feeling, for sooner rather than later they will all go. No one can say in what order it will happen, but it will happen to the most venerable titles, even to the top-selling Sun and Mail.

Trace the downward curves of print sales over the past couple of decades and then extend those lines into the future: you will find they all hit zero at some point in the next 25 years or so – and of course they will have to cease publication long before that zero moment comes.

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ABCs: Dolly’s circulation plummets 30% ahead of magazine moving to bi-monthly schedule

DollyTeenage girl-focused mag Dolly dropped more than 30% of its print circulation in the second half of 2015, with the Bauer Media title set to go “digital first” with a bi-monthly magazine under sweeping changes planned at the publisher.

Dolly’s circulation dropped from 40,499 copies sold on average in July to December 2014 to 28,030 for the second half of 2015 – a 30.8% drop, year-on-year, according to the newest Audit Bureau of Circulation figures.

The drop is even more remarkable given the magazine shifted 40,546 copies in the first half of 2015.

Its also sees its print sales slip back below its biggest rival, the Pacific Magazines-owned Girlfriend, which posted a July to December circulation of 35,686 – 16.5% down on the 42,723 circulation figure the title posted in the same period the year before.

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ABCs: Celeb titles cop another hammering with Famous and OK dropping more than 20%

Famous coverCelebrity weekly titles continue to see their circulation hammered as audiences turn away from the printed form for their celebrity gossip.

Pacific Magazines’ Famous was the hardest-hit title revealed in the latest Audit Bureau of Circulation figures released today which cover off the three months ending December 2015.

Famous saw its circulation drop by 25% from 60,122 copies sold in the three months ending December 2014 to just 45,096 in the last quarter of last year.

Peter Zavecz, CEO of Pacific Magazines, admitted online celebrity content is a challenge; however, suggested the circulation metric is not “meaningful” to advertisers. Read more »