Eagle Boys Pizza launches its ‘biggest’ marketing campaign

Tim Burrowes

March 29, 2010 10:48

Eagle Boys Pizza has unveiled what it claims is the biggest marketing campaign in its 23-year history. It’s been prompted by the launch of new menu items which includes a low-fat range of pizzas.

Christine Hooper, Eagle Boys group executive marketing, said the new menu was the result of 12 months research into Australian and international food trends.

“Our research indicates the big food trends for 2010 include comfort, where people want food which makes them feel good, value, where people want quality food but without a hefty price tag, and nostalgia, where people are returning to the meals their family has always enjoyed,” Hooper said.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Publicis Mojo Zenith Optimedia

4 COMMENTS

Ian Parsons 9 Apr 10

Your website is awlful for what I want

I want to know what [new] products are offerred and what price I am to pay.

You have no idea how many times I have used your competitors because this information is not readily available.

How about you fix it??

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Christine Young 20 Apr 10

This is interesting… are the Eagle Boys following up on McDonald’s healthy menu :)?

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andrew cheong 21 Apr 10

if a pizza states it’s over 95%% fat free all sounds lovely, warm & fuzzy, but they state the average serve size is 87g, that’s probably 1 slices of pizza…..are they serious…..who eats just 1 slice of pizza. 1 x 10 inch pizza is probably closer to 1 serve (or 6 slices), & that carries over 5000kJ which is about 80% daily intake for an average male…….is that healthy????
So based on 1 serve being the 10inch pizza, the fat content climbs from 3g to over 14g….is that healthy

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