Nielsen to end political polling leaving Fairfax seeking new provider

June 2, 2014 12:53

Nielsen has announced it is ceasing political polling in Australia in a move that will mark the end of its respected Fairfax Nielsen poll.

In a statement director of Nielsen Pacific Chris Percy said: “We have greatly valued the close relationship we have had with Fairfax on polling since the mid 1990’s and this was not a decision taken lightly. It reflects the evolution of Nielsen’s business towards a much greater focus on core strategic work directed at consumer purchasing and media consumption.”

The move leaves Fairfax looking for a new partner for its political polling with Newspoll, Galaxy and Roy Morgan the remaining players in the space in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics