Kraft Foods rebrands as Mondelēz International
Kraft Foods – owner of major brands including Vegemite, Cadbury and Philadelphia – has changed its name to Mondelez International.
The company name change follows the division of parent company Kraft Foods Inc into two independent companies Mondelēz International Inc and Kraft Foods Group Inc in October last year.
However the name Kraft will live on in products such as Kraft Cheese slices.
“Although we have a new name and look, what we do and why we do it remains the same. So there are no changes to the way we do business or the agencies we use,” a spokeswoman for Mondelēz International said.
Catchy (no, it’s really not, is it?)
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That’s pretty funny…
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101 in how to hide your owned by one of the world’s biggest Tobacco companies, restructure, restructure then restructure… Nabisco, Kraft, Modelez sprout from the same tree….
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It sounds like a cocaine cartel.
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@ Bill – definitely has an “International Immobiliare” feel to it….
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This is what happens when you let staff come up with the name for your company. Just when we thought I snack 2.0 was behind us….
http://www.huffingtonpost.com/.....74031.html
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Phillip Morris sold Kraft in 2007. So Kraft is no longer own by big tobacco.
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