Lack of media experience on Fairfax board makes no sense says former Sun-Herald editor Ita Buttrose
Former editor Ita Buttrose has derided the management of Fairfax, saying much of the blame for the company’s woes lies with the media inexperience of successive boards.
Buttrose spent four years at Fairfax including as editor-in-chief of the company’s Sunday paper the Sun-Herald. Buttrose was also editor-in-chief of News Limited’s Daily Telegraph and Sunday Telegraph along with magazines including Cleo, Australian Women’s Weekly and Ita.
In a video interview with Mumbrella’s Tim Burrowes, Buttrose said that the company had never got over the bungled takeover of the company by Warwick Fairfax in 1987.
Ita for Fairfax CEO!
Ita knows perfectly well why the Fairfax board was useless and remains useless. You just need to connect the dots back to the receivership.
Poor editorial job here, folks. Although Buttrose has a valid point!
“When you employ creative people – and that’s what photographs are journalists and artists are – they are quite fragile in a way. You can destroy a person’s creativity overnight.”
This should read “that’s what photographers, journalists and artists are[…]”
Fragile because they are human, not cold-blooded, blue-tongues!
Here Here!!!!
Please advise a single English language newspaper that kept its classified revenues (good luck with that).
For the record, Fairfax:
1. Has completely lost employment
2. Has lost auto listings but kept auto display
3. Has more real estate revenue today than it ever has
Ita is mostly correct about what’s happened in the past. But we need to stop listening to all this commentary about the past and let go! The media can be its own worst enery, giving airplay and space to self proclaimed commentators with major ego’s who live in the past.
Can we please have interviews with people who are more about the future, and perhaps some insight into Fairfax’s current strategy ? The board and senior management do have some good media people involved. I think if we took a real look we’d probably find a good plan for Fairfax’s future.
Hey Hmmm … where? where?
Ita is simply amazing. She should be the one running Fairfax!
Look, Ita’s hot. And on the money. Her perspective is valid and not mired in the past. She would get my vote. But I’m a Wombat so what would I know?
But why has Ita kept her Fairfax shares all these years ? Probably for the same reason many others have. They just couldn’t see it coming.