Morning update: Samsung teams up with Avengers, brands salute defeated Pacquiao
https://www.youtube.com/watch?v=f0vk87z3sPA
AdAge: Marvel, Samsung’s VR experience throws you into epic Avenger’s battle
To promote the new Galaxy S6 phone and Samsung’s tie-up with the upcoming “Avengers: Age of Ultron” film, which hits theaters tomorrow, Samsung and Marvel worked with 72andSunny to create a film and mobile campaign that also happens to promote the electronics giant’s Gear VR headset.
It begins with “Assemble,” a pair of online “recruitment” films directed by “The Amazing Spider-Man’s” Marc Webb. They show a young boy, a female engineer and pro athletes – surfer John John Florence, soccer star Lionel Messi, Green Bay Packers running back Eddie Lacy and cyclist Fabian Cancellara – receiving mysterious suitcases that match each to an Avenger and send them to a secret hideout.
