Mrs Mac’s intriguing campaign
Now here’s an interesting campaign for Mrs Mac’s pies – interesting for a couple of reasons.
First the ad, which has already clocked up nearly half a million views since being uploaded a week ago.
The ad is from Perth’s Marketforce. If you watch it to the end, regardless of the sexism, I think you’ll understand why it’s picked up the views.
But there’s more to the campaign. There’s also an interesting online competition to go with it – an endurance challenge to 100 finalists to stay visible on their webcams.
Two interesting ideas in one campaign is a couple more than many manage.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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I’m not trying to be deliberately provocative, but why exactly is this ad sexist?
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The TVC was hilarious! And I don’t know that it’s sexist, as long as it would work with a male model in the same spot then it ain’t sexist – and I actually think that idea would still work either way! Brilliant!
Don’t know about the competition promo, though – I don’t like that the voice over is male…
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Gezza an ad is sexist the minute someone is offended by it – and it can never go back to being un-sexist. Sort of like a rape allegation makes someone a rapist until the end of time.
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Wise words indeed
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That VO sounds like a mash between Alan Jones and Ray Hadley – with overtones of Bert Newton!
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Love the ad idea. Simple and smart but the competition promo is just annoying. The voice over is horrible and just reeks of cheap, loud selling.
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Dibbs
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So the longer you last the crustier you get? Mmmm suddenly feel like a Pie …
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Looks strangely familiar http://www.unrulymedia.com/cas.....-game.html
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Erm – where’s the sexism? Did you mean sexy-ism?
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Pretty gross.
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BRILLIANT! Shame such nauseating wowserism exists in the Eastern States.
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Funny. If you’re offended by this you’re not in the target demo.
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Bahahaha! Top marks love it!
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The idea’s spot on and a lot of fun – no argument there – but I think the cactus penis, the take-me-from-behind poses and massive money shot all over the car masquerading as soap suds are pretty unnecessary porn references, no matter how nicely filmed or tongue-in-cheek, and are thus what earn it Tim’s ‘sexist’ reference. Nauseating wowserism or soft porn … one man’s (or woman’s) meat is another man (or woman’s) poison.
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I know a bloke that loves cougars…he’ll love this ad!
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