F.Y.I.

Network Ten to open TV chat rooms

June 28, 2013 11:04

Channel Ten is the first network to sign with zeebox second screen technology to develop network rooms for fans to chat live with on-screen talent.

The announcement:

Sydney, Australia, 28th June 2013: zeebox, the second screen technology leader and universal TV-watching companion, today announced the official launch of zeebox TV Rooms, a completely new approach to second screen viewing that will impact the way fans interact, engage, individualize and experience TV.

The new approach will also alter the way brands, advertisers and partners engage with fans. zeebox TV Rooms are a user-driven community for passionate TV fans to share experiences and thoughts with fellow fans in virtual rooms they create or join that are specific to shows, characters, themes and more.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics