New Leo Burnett appointments announced
The new Leo Burnett appointments
Leo Burnett has employed two new senior figures to its Sydney planning department.
Former Foxtel head of digital marketing Oli Mistry has been appointed to the newly created position of digital strategy director, while Caroline Ghatt moves into the new position of planning director, brand and retail.
Oli rulz!
so this means at an agency of 100 people or so there now exists a…..
Digital Strategy Director
Planning Director, Brand and Retail
Strategy Director
Deputy Head of Planning
lots of people in charge of planning over there
Probably because a planner is the CEO. Natural tendency is to expand your area of expertise.
I can remember when an account service type ran LB and it was loaded with Account Service types.
Neither of the above comments are negative or positive, it just is. Some agencies are known primarily as Creative Agencies , or Strategic Agencies etc etc.
understand the point, although I’d actually argue it could be the opposite.
We’ll put 4 planners in charge because we don’t have anybody to really put in charge (which may or may not be because the CEO planner who used to be in charge of planning doesn’t want to have a new planner in charge of planning!)