Pink Media picks up Grindr

Tim Burrowes

October 14, 2011 10:50

Newly launched gay media sales house Pink Media Group has picked up the representation for hook-up app Grindr within the Australian market.

The app – which allows gay men to meet up with those who are nearby – has around 125,000 Australian users. Sydney is the world’s fourth most popular city for the app.

Pink Media boss Ben Mulcahy claimed: “Grindr has been a technological phenomenon for gay men globally. The advertising opportunities are substantial both on a national and local level. On a local level the GPS capabilities could allow coffee shops, restaurants, bars, clothing stores to encourage high disposable income earners in the neighbourhood to visit.”

Grindr has also just launched a sister application for straight people called Blendr.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.