Pink Media picks up Grindr
Newly launched gay media sales house Pink Media Group has picked up the representation for hook-up app Grindr within the Australian market.
The app – which allows gay men to meet up with those who are nearby – has around 125,000 Australian users. Sydney is the world’s fourth most popular city for the app.
Pink Media boss Ben Mulcahy claimed: “Grindr has been a technological phenomenon for gay men globally. The advertising opportunities are substantial both on a national and local level. On a local level the GPS capabilities could allow coffee shops, restaurants, bars, clothing stores to encourage high disposable income earners in the neighbourhood to visit.”
Grindr has also just launched a sister application for straight people called Blendr.
Mulcahy told Mumbrella the Pink was likely to take on the sales for Blendr too.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Damn.
User ID not verified.
I’ve soooooo gotta catch up with the rest of Sydney and get Grindr already. So much Grinding to be done.
User ID not verified.
Grindr throws some awesome parties…
http://youtu.be/I6DuHCD_P6E
User ID not verified.
[Edited under Mumbrella’s comment moderation policy]
User ID not verified.