Pink Media picks up Grindr

Grindr Logo (gold background)Newly launched gay media sales house Pink Media Group has picked up the representation for hook-up app Grindr within the Australian market.

The app – which allows gay men to meet up with those who are nearby – has around 125,000 Australian users. Sydney is the world’s fourth most popular city for the app.

Pink Media boss Ben Mulcahy claimed: “Grindr has been a technological phenomenon for gay men globally. The advertising opportunities are substantial both on a national and local level. On a local level the GPS capabilities could allow coffee shops, restaurants, bars, clothing stores to encourage high disposable income earners in the neighbourhood to visit.”

Grindr has also just launched a sister application for straight people called Blendr.

Mulcahy told Mumbrella the Pink was likely to take on the sales for Blendr too.


  1. Someone who works at D5
    14 Oct 11
    12:12 pm

  2. Damn.

  3. Christiaan
    15 Oct 11
    1:40 pm

  4. I’ve soooooo gotta catch up with the rest of Sydney and get Grindr already. So much Grinding to be done.

  5. Maressa
    28 Oct 11
    7:15 am

  6. Grindr throws some awesome parties…