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Opinion | Features
Why is advertising so much better in New Zealand than Australia?
Ok, so this isn’t a new observation.
But it really hit home after I watched some TV ads for a kiwi supermarket yesterday that advertising in New Zealand is so much better than much of the crap that is being served up in this country at the moment.
Why is it that Colenso BBDO Auckland can turn something as bland as a supermarket chain into a brand I almost like, while Australian agencies succeed only in either irritating me (Coles) or passing me by unnoticed (Woolies) because the ads are so average?
My memo to your boss
So let me guess?
You really want to come to Mumbrella360, but you’ve got to justify the time and cost to your boss?
Good news! I think I can help.
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
Plane disaster censored from Nine News because of Qantas link
The Nine Network this morning censored its 5am news bulletin to avoid mentioning last night’s Air France disaster because the programme is funded by Qantas, Mumbrella can reveal.
Nine's early morning Qantas bulletin (this image not from today)
The network’s first bulletin of the day had no mention of the disappearance of the flight off the coast of Brazil, despite it being a major story in other Australian media.
Because a recording of the programme is also shown on Qantas flights throughout that day, Nine took the decision not to tell TV viewers about the disaster.
A spokesman for Nine sent a brief email to Mumbrella saying: “We never report news involving plane incidents on Qantas inflight news bulletins.”
The story came to light after The Punch’s deputy editor Tory Maguire pointed out the absence of the crash story in a Twitter message.
Requests for more detailed comment from Nine were not returned.
Update: it’s not the first time. My attention has been drawn to this transcript from the ABC’s Media Watch pointing out a similar issue over striking Qantas engineers and other mishaps last year.
June 2nd, 2009 at 3:37 pm
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Comments
2 Jun 09
3:48 pm
I’m not sure that I see the big deal here. Airlines have long had this practice and the Qantas deal with Channel 9 is not new.
I’m sure it wasn’t even a decision in the newsroom, just a procedure. Similar to the general rule of not reporting suicides.
At least Tory McGuire kept it to a twitter post.
2 Jun 09
3:48 pm
Selective news, eh? Now, that’s integrity…
2 Jun 09
3:54 pm
I’d appreciate that if I was on a Qantas flight today.
2 Jun 09
3:57 pm
the issue is that the news was censored for those not on the flight…
I can watch a plane crash doco then get on a plane, doesn’t bother me… bad fliers yes it would…
so cut two different news’ if you have to… but don’t be lazy and have only one news that has misses the big story just to appease qantas.
2 Jun 09
3:59 pm
Hi willermrt,
Thanks for your comment. I see no issue at all with Nine preparing bulletins for Qantas to play on its planes however the client wants it.
The issue comes when they broadcast it on the network and call it news.
If I tune in to the early news on my TV, I expect to see what’s happened while I was asleep, not a flight-friendly version.
Cheers,
Tim – Mumbrella.
2 Jun 09
4:04 pm
So would that be the first missed scoop from The Punch then?
2 Jun 09
4:14 pm
Remember the big deal when Qantas edited Rain Man to delete the ‘QANTAS never crashes’ line.
This news is so old Tom Cruise was still popular last time it came up.
2 Jun 09
4:21 pm
Hi ian,
I’d make the same point again. If Qantas want to edit Rain Main when they show it on their planes, then that’s up to them. If Nine aired the same version I’d have a problem with it.
Cheers,
Tim
2 Jun 09
4:26 pm
It wouldn’t be commercially viable for Nine to staff a roster for a full production 5am news bulletin if it wasn’t for the support of Qantas. So the alternative would be no bulletin at all.
It’s worth missing out on a single story once in a while in order to be able to enjoy an early news programme all the year round? Nine is not a charity.
2 Jun 09
4:31 pm
God help us if that naughty QANTAS runs an edited movie AT THE SAME time the unedited movie is still playing at cinemas.
Stop the Presses.
2 Jun 09
4:35 pm
its the Channel 9 5am bulletin at 5am. I’m sure that its not exactly put there for general news consumption or advertising dollars.
I’m sure the main reason its there at all is the Qantas news contract.
It was still news, and I think you are holding up television stations to standards which simply do not present a business case, especially in the face of declining revenues.
personally I would prefer a 5am news bulletin sans plane crash stories than none at all.
2 Jun 09
4:47 pm
wonder willemrt what else nine doesn’t need to cover because they are doing the news only for businesses not actually covering the news….
and how much would it really cost to do another run through of the bulletin anyway.. what add another even say 20min to redo it for qantas… they could even charge them more for doing it
2 Jun 09
4:53 pm
Needless to say it was top billing on both of their other news bulletins thus far today.
They launched the Early News as a cheap way of competing with Seven, who were doing the same thing – the only trouble was the Qantas branding.
2 Jun 09
4:58 pm
Wolfcat, are you being serious? I think not.
Most news is done for its ‘news value’ that’s why third world conflicts killing 1000′s of people get pushed down because we need to talk about petrol prices.
It’s akin to stepping back aghast when today tonight does another ‘dodgy builder’ story, ignoring the actual current affairs of the day.
2 Jun 09
5:28 pm
They can report what they want….? Do you blame them? lol
2 Jun 09
5:50 pm
Fuck me. Is this what we’ve come to? Feeling grateful to get any sort of news bulletin at all, even if it’s one that gets sanitised for the sponsors.
How far until this isn’t okay by you guys? 6am? 6.30? 7am? The 7pm bulletin sponsored by Telstra (no mention of the NBN plans then)? What wouldn’t be alright for you?
Most countries’ broadcast regulators don’t allow news bulletins to be sponsored for exactly this reason.
Let me spell it out for the idiots who don’t get it.
If you tell the readers you’re giving them the news, then GIVE THEM THE NEWS. If it’s sanitised for Qantas, don’t broadcast it.
How would they have covered 9-11 without mentioning planes?
2 Jun 09
6:17 pm
Ability to produce multiple versions of one broadcast FAIL
2 Jun 09
6:27 pm
I think Qantas passangers have just as much right to know about a plane crash as the rest of the world. If I was on a Qantas plane, I’d like to think that I am getting the real news, not the sanitised version.
Qantas didn’t seem to have a problem with showing “Snakes on a Plane” on my flight to LA when that movie was screening.
2 Jun 09
7:05 pm
I remember I was in Toronto when an AirFrance plane crashed on the runway in 2005… plane exploded and everyone survived… The only way we at the terminal knew what was going on was through the local news on the tele. It’s a bit of an odd feeling when you realise the plane disaster on the news is happening out the window…
2 Jun 09
9:08 pm
Certainly an interesting one that’s for sure.
Just a note on the first comment. There is no general rule not to report suicides. There has been a lot of effort in working with newsrooms and media outlets for years to educate them on the ‘sensitive’ way to report suicides (with no impact on the ‘news’ aspect of each story), however, most mental health experts will tell you they’re probably not reported enough. The only ‘rule’ is to offer a help-seeking phone number or website with each report.
But I digress…
I can see both sides of the argument about this apparent censorship. But I am a nervous flyer, who flies fortnightly.. if I saw that story on Qantas I would have an issue with it. Particularly given that every time I tend to fly with our National carrier now, there are no ‘sick bags’ to be seen to prevent hyperventilation with.
For this and a few other reasons, I don’t watch the inflight news because it feels like I’m in my own episode of Groundhog Day. It’s not news, it’s infotainment.
2 Jun 09
10:11 pm
Does that mean that if the news was sponsored by a car company, no car crashes, stolen vehicles or accidents involving vehicles would be reported on?
2 Jun 09
10:30 pm
Seriously, who here gets their news on TV anymore anyway?
: P
3 Jun 09
8:21 am
Thank god for the ABC – that’s why they’re there right?
3 Jun 09
11:05 am
In an ideal world news programmes – like schools and unis – would be exempt from commercial pressure. But they’re not.
Does it matter so much any more? Bloggers, Twitter, mobile phone cameras, UGC have democratised the news. So omissions like this get picked up on and we all trust the Channel 9 news source a little less.
3 Jun 09
11:15 am
If you lay down with dogs you’ll get flees.
It isn’t called commercial television for nothing.
3 Jun 09
11:24 am
The Qantas lounge in Perth did not have the latest edition of the West Australian newspaper on display because it showed the Air France crash on the front page
3 Jun 09
12:41 pm
Good post Tim. The fact that Nine airs a new bulletin which is constrained by a commercial arrangement is indeed news worthy.
3 Jun 09
12:41 pm
Slow news day is it – this is hardly news for anyone
3 Jun 09
12:48 pm
So why do they show house fire stories on the news when I’m sitting in a house watching the news?
3 Jun 09
12:52 pm
Anyone who thinks they are getting independent journalism on any of the commercial networks should have their heads checked – if you want some integrity in news reporting stick with the ABC or SBS. I think its a disgrace that Channel 9 even allows anyone to sponsor the news and dictate what is ‘news’. Its tantamount to Channel 9 sticking their heads in the sand and saying: “Plane crash, what plane crash?” How pathetic! I assume this means they can’t report anything critical of the airline either.
3 Jun 09
12:53 pm
It’s been a long term practice of TV stations to be careful of what goes on air, immediately after a disaster.
Back in the days when movies were often on tv, if a plane disaster movie was scheduled to air, the network would have a spare film ready to go in case of a real-life disaster. In other words, it’s seen as tasteless.
I think it’s a good thing that Nine didn’t show the AirFrance story. And I don’t see what the big deal is…
Now if the biggest story of the day was “Qantas responsible for (insert terrible thing here)” and Nine didn’t air it, then I’d be worried.
But a plane crash could frighten some passengers, so why bother?
3 Jun 09
12:56 pm
This policy hasn’t always been the case …. I have fond memories circa 2002 of being on a Qantas flight taxing out to the runway at Heathrow and the Ch9 Bulletin running a lead storey on the threat of rockets being fired at planes from the streets of London…….. must say it caused quite a stir amongst the Contiki tour types on board
3 Jun 09
12:57 pm
Typical Nine arrogance.
Typical near sightedness.
Like Brian henderson used to say “…and that’s the way it is”
or maybe more like it isn’t…..
trust and media???
3 Jun 09
1:01 pm
So this week we have carefully edited sponsored ‘news’ bulletins, and last week we have people making stuff up. mmhh no wonder there’s a credibility concern in ‘news’, and whats real or not. And as you knew damn well, this is the more significant debate, you clever man you Tim. Dovetails nicely with your dapper appearance on telly yesterday. or did you make that up?!
3 Jun 09
1:03 pm
I dont want to see air crash news when I am in-flight any more than I would chose to watch ‘Final Destination’. But the broadcast bulletin should have included it. As it didnt, this bulletin must be regarded as made for Qantas commercial purposes only.
What they may have been trying to censor: Qantas have more than 20 Airbus A330s and the new A380 uses similar electrical systems.
3 Jun 09
1:11 pm
Come on people … what’s all the fuss about?
Want real news – watch ABC or SBS.
3 Jun 09
1:18 pm
I think its fine to treat issues with sensitivity, but if the issue is that Nine didnt run the story because of commercial implications that is a different story all together.
Essentially, this amounts to sponsored content and the level of input that a commercial relationship can impact on what should be objective coverage of stories that are of relevance and perceived importance to a viewer.
Agree that for some QANTAS passengers the reporting of an air crash may have been disturbing whilst in flight but for others they may feel it appropriate to be kept informed. The issue is the person who made this decision wasnt on a plane they were in an edit suite being told cut-it we dont want to upset the client.
3 Jun 09
1:23 pm
Sounds like everyone heard the news regardless of ch 9 showing it or not!
3 Jun 09
1:24 pm
I think there’s a difference between the crash of the Air France plane and the rockets at Heathrow airport. One is about something that happened to a plane and no one yet knows why, and the other is about terrorism. Of course you would expect Q-inflight news to broadcast reports of 9/11… It’s the sort of story that will impact the world, similarly with the anti-terror measures at Heathrow at the time.
But this story on a flight would scare passengers, so why do it?
3 Jun 09
1:45 pm
Having worked as a producer of the Qantas inflight news at TCN 9 when the daily service first began in the early 90s – the instructions were to cut out all references to plane crashes because they could cause distress for passengers who were already nervous about flying. That seemed sensible, although perhaps the censorship has since been extended to include anything that reflects badly on Qantas. As young journalists who were rather excited about dramatic news like plane crashes we would sometimes forget the rule… a few times this meant going back to the start and taping the news all over again.
3 Jun 09
2:02 pm
To all those who oppose the ‘censorship’ of the in-flight, consider how your client’s brand would like it if its banner-ad appeared on a hard-core porn site. The client would demand its removal. Or what if an FPC ad for a high-speed sports car was opposite a story of a massive fatal car crash – there would be a song and dance as to how insensitive it was. Nine and Qantas are showing sensitivity to their audience – sounds logical to me. There would be a PR uproar if just a single flier took offense.
3 Jun 09
2:05 pm
It’s a real blow to quality journalism when commercial objectives censor news value and a person’s right to know.
Nine needs to take stock of the decision to avoid reporting on a major news story purely to appease a commercial brand.
It also denotes the wider issue that commercial realities are constantly setting the news agenda for commercial TV news. It is hard to watch the news without viewing something appearing on ACA of 60 Minutes later in the evening. (Note to producers: Jana Rawlingson’s supposed boob job wasn’t a top news story when I studied journalism. )
Commercial free-to-air network news is showing a good case for never letting the truth come in the way of a good story – which is why I can’t bear to watch it anymore.
3 Jun 09
2:08 pm
There’s a strange assumption here that Qantas / Nine have a monopoly on news services, and that in cutting out the reference to the crash, the population of Australia are somehow being robbed of their right to an impartial, frank and honest fourth estate. Any thought that it might distress those nervous travellers be discounted…
PLEASE.
OK, it’s not ideal, it ultimately should be up to the viewer to decide if they want to watch the news coverage of the crash, but if you’re so upset about censored news, go and find news by scouring any one of about 10,000 other readily available information sources available.
If I’m catching a flight, by the time I’ve woken up at 5:30am (radio on), jumped online while I’m having my morning coffee (400+ news and RSS feeds), jumped into a taxi (radio), checked into the airport / lounge (TV / newspapers), and got onto the plane – I’m covered. Plane time = sleep time!
However, if I am one of those nervous travellers who is sitting there in the plane, bolt upright, sweating and fidgeting about whether I’m going to reach my destination alive, then I’d prefer not to be reminded that the somewhat irrational cause of my fears has bean realised on the other side of the world.
3 Jun 09
2:31 pm
Get your hand off it Con.
It’s clearly poor journalism to skip a story of interest to your audience because of the influence of an advertiser.
And editing news because irrational people might find it disturbing is no defence either. Wishful thinking and rose coloured glasses is no way to approach news.
3 Jun 09
2:34 pm
Qantas is just a big baby, with some control issues. It’s impossible to control the corporate message nowadays, and doing it just makes the brand look stupid and petulant. I think Qantas looks just that: stupid and petulant. I think the blame should be fairly and squarely on the brand. However I also think that consuming television news programs as “news” is a naive and old fashioned habit. This situation shows that audiences need to seek news that is democratic, independent (not necessarily commercial or not commercial, as I don’t think this is the issue) and not influenced by brands who are still stuck in communications strategies from last century.
3 Jun 09
2:36 pm
If you did a poll of everyone sitting on a plane and asked them about their level of nervousness from a scale of one to ten, you’d find a decent proportion hitting 3 or more, and some people sitting at 5 or above – i.e., nervous. I think it’s absolutely legitimate to not agitate them further.
Why should people expect to get news when they fly anyway? I’m sure in 5 years we’ll all have constant info access at all times, so when that’s the case I’ll sit in J4 watching Nick Cave videos, and you can watch the flight in front of us plough into the sea in real time. Stuff provided by airlines doesn’t have to comply to any standards – so stop grizzling about it.
3 Jun 09
2:50 pm
Hi Lolo,
Thanks for your comment, and apologies for the grizzling.
I think you may have misread the piece. We’re talking about the news that was broadcast by Nine to their TV audience.
As I said before, I’ve no issue at all with Qantas using an edited ‘flight friendly’ version on their planes. But if a broadcaster airs a programme called the news, it should contain news, not an advertiser-friendly version.
Cheers,
Tim – Mumbrella
3 Jun 09
3:12 pm
Great piece Tim. Delightfully ironic for Nine given their recent low-level pot-shots at Seven with those annoying “Get the news first” ads bashing Channel Seven over certain stories that Nine aired the day before.
Perhaps herein lies the counter-punch for Seven execs if they decide to stoop to their rival’s level.
3 Jun 09
3:18 pm
My apologies Mumbrella, I had jumped into the debate after only a hasty read. I agree wholeheartedly that a news service on the telly or other media should show all news, even though I stand by my argument that a news service in the pointy metal thingie can legitimately be edited.
3 Jun 09
7:10 pm
As an airline employee for over 20 years I’ve seen / heard of plenty of panic stricken passengers getting very edgy before departure and in flight.
The last thing these folks need is an air crash story at 30,000 ft and crapping themselves and doing something foolish endangering themselves and others.It is not uncommon.
Forget conspiracy theories.
For the sake of safety in air this kind of editing IS a good idea.
4 Jun 09
11:26 am
as a further comment..
All news presented by any network is edited in some way .There are too many stories to publish at any one time to cover,some too big so they are glossed over in no detail.
So in that sense they only read/print /publish etc what they feel in newsworthy.
I’ve known passengers to panic and run for the door AFTER departure.Had aircraft come back to the gate with scared passengers .
There is a real terror for some flyers.They dont need any help being scared witless and stand by my comments earlier.
4 Jun 09
11:32 am
Hi Peter,
Thanks for your comments – it’s useful having the airline staff perspective.
Just to stress, I understand why an airline might choose not to show such news to its flyers.
The issue is that this bulletin was broadcast on television too – the problem being that TV viewers did not see the major story of the day becasue this show was going to be shown on Qantas too.
Cheers,
Tim – Mumbrella
4 Jun 09
11:46 am
thanks Tim.
My comments were toward those that are anti qantas no matter what and also those that have a conspiracy mindset for seemingly everthing.
As an aviation veteran of over 30 years I do get a bit tetchy about the amount of utter bollocks that is published at times.
The forum is appreciated.
Peter.
5 Jun 09
3:13 am
it’s the news they send to Qantas to be played on their flights, and is just replayed at 5am so mums with restless bubs and early starting (or late finishing!) workers have something stimulating to watch, instead of shitty infomercials selling useless appliances…
It doesn’t have plane incident related stories because of that very reason, it is made FOR plane passengers… it’d freak people out if they saw other planes falling out of the sky whilst they are in that very same sky. get it?
heres a tip, don’t like it? flick over to test pattern or buy the ‘magic bullet food whizz’ for another network… no ones forcing you to watch…
5 Jun 09
7:06 am
Smoking gun,
Perhaps unlike you I don’t jave Foxtel so don’t get Sky News. I also get up early, and Nine’s is pretty much the only choice (if I want TV news instead of Radio National).
This may sound naive, but the way I see it is that the airwaves belong to the Australian people. The TV networks get to use them, and make a lot of money from it. In return they should give us the news, unedited, unbiased and unsanitised for their advertisers.
But actually I don’t blame the TV stations – they’ll make a buck where they can. It’s the regulators’ fault. News should be the one thing that can’t be sponsored.
2 Jul 09
8:35 am
is this another example of Mumbrella living off News Ltd (a twitter from Punch). Maybe Hartigan is right?
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