PR exec Robert Marson joins experiential agency Liveworks

Rob Marson and Justin McLean

Robert Marson, founder of PR agency Killer Whale, has joined experiential marketing firm LiveWorks.

As a result, Killer Whale, which Marson had been running for six years, has been wound up.

Killer Whale was aligned with sustainability agency Republic of Everyone, which is hunting for a replacement PR offering.

Marson teams up with Justin McLean, formerly promotions manager at Off to Work and a performer at Universal Studios.

The agency has clients including Astra Zeneca, Ensemble, which is part media agency group Mediabrands, and magazine publisher ACP.

A company website, liveworks.com.au, is still under construction.

Justin McLean said: “LiveWorks has carved a niche in cutting-edge brand theatre, particularly in the cinema environment, but Rob brings us the senior brand strategy and project management expertise we need to develop our offering.”
Marson added: “LiveWorks has always been an agency that’s put entertainment and theatre at the core of their experiential campaigns. They have a fresh approach and I’m confident our combined skills will really take the agency forward in the coming months.”

Comments


  1. mediaman
    13 Aug 12
    9:52 pm

  2. Haven’t they been around for a while?

  3. tbone
    14 Aug 12
    3:31 am

  4. Justin has been doing great work at liveworks for years

  5. Four peas
    14 Aug 12
    10:25 am

  6. This is a good match. Rob is a very creative guy and a good project manager. Liveworks have done great work in cinema for a long time but this should help put their work out on the street and in the news.

  7. joshgtv
    14 Aug 12
    3:30 pm

  8. Rob is not only a creative genius, but a connoisseur of all things bacon.

  9. Rob Marson
    14 Aug 12
    5:06 pm

  10. Thanks Josh. It is indeed a wonderful magical animal.

    FYI – our website is currently live, but a revamp to reflect the broader offering is currently underway behind the scenes.

    Expect the glorious technicolour website relaunch in about a week.

    Thanks for the positive comments and support – much appreciated.

  11. BK
    15 Aug 12
    9:19 am

  12. Great news Justin. Hopfully this partnership will see Liveworks get to the next level