PR exec Robert Marson joins experiential agency Liveworks

PR exec Robert Marson joins experiential agency Liveworks    Picture 13 234x156

Rob Marson and Justin McLean

Robert Marson, founder of PR agency Killer Whale, has joined experiential marketing firm LiveWorks.

As a result, Killer Whale, which Marson had been running for six years, has been wound up.

Killer Whale was aligned with sustainability agency Republic of Everyone, which is hunting for a replacement PR offering.

Marson teams up with Justin McLean, formerly promotions manager at Off to Work and a performer at Universal Studios.

The agency has clients including Astra Zeneca, Ensemble, which is part media agency group Mediabrands, and magazine publisher ACP.

A company website, liveworks.com.au, is still under construction.

Justin McLean said: “LiveWorks has carved a niche in cutting-edge brand theatre, particularly in the cinema environment, but Rob brings us the senior brand strategy and project management expertise we need to develop our offering.”
Marson added: “LiveWorks has always been an agency that’s put entertainment and theatre at the core of their experiential campaigns. They have a fresh approach and I’m confident our combined skills will really take the agency forward in the coming months.”

Comments


  1. mediaman
    13 Aug 12
    9:52 pm

  2. Haven’t they been around for a while?

  3. tbone
    14 Aug 12
    3:31 am

  4. Justin has been doing great work at liveworks for years

  5. Four peas
    14 Aug 12
    10:25 am

  6. This is a good match. Rob is a very creative guy and a good project manager. Liveworks have done great work in cinema for a long time but this should help put their work out on the street and in the news.

  7. joshgtv
    14 Aug 12
    3:30 pm

  8. Rob is not only a creative genius, but a connoisseur of all things bacon.

  9. Rob Marson
    14 Aug 12
    5:06 pm

  10. Thanks Josh. It is indeed a wonderful magical animal.

    FYI – our website is currently live, but a revamp to reflect the broader offering is currently underway behind the scenes.

    Expect the glorious technicolour website relaunch in about a week.

    Thanks for the positive comments and support – much appreciated.

  11. BK
    15 Aug 12
    9:19 am

  12. Great news Justin. Hopfully this partnership will see Liveworks get to the next level