Radio industry launches Christmas digital radio offensive
The radio industry has boosted its marketing activity to promote digital radios in the lead up to Christmas.
Branching into outdoor, print and roaming brand ambassadors in addition to radio spots and online, the $3m advertising push begins today.
In radio, a series of four new ads scheduled across 42 commercial stations in the five metro markets, Sydney, Melbourne Brisbane, Perth and Adelaide has been devised by Eardrum, the specialist radio agency.
A big pity digital radio is let down by cowboy operators like 2CC and 2CA Canberra which can’t keep their digital signals on air for anything more than a few days without it going down completely for several hours, sometimes even days. The radio is silent yet again as I type this. When the stations are on air there are constant silent dropouts lasting a few seconds each – very frustrating if you are listening to talk radio. By contrast the ABC’s digital signal has none of these problems.
Good Work CRA! Love that you have expanded the campaign outside of radio!
Would love to see the industry install Digital Radios in Cabs – so that’ everyday people’ can sample all the new radio stations available on DAB+! I’m sure that’ll dirve some further interest in purchase.. =)