Schweppes brings back Solo Man

Schweppes has resurrected thirst-quenching brand icon Solo Man after 20 years away from Australian TV screens.

BMF Melbourne created the campaign, which will run on cinema, outdoor and online.


Dave Klein, ECD of BMF Melbourne, said: “I grew up watching Solo Man jump over cliffs, ride wind surfers through the desert and even wrestle crocodiles. Back then he was pretty awesome. Our challenge was to introduce him to a new generation of fans and bring the idea to life of why Solo is the original thirst crusher.”

Credits

  • Agency: BMF Melbourne
  • Sound  &  Music: Turning Studios
  • Post Production: Fin
  • Director: Hamish Rothwell
  • Production  Company: Good Oil
  • Media  Planning and Buying: Carat
  • Client:  Schweppes

Comments


  1. solo me
    1 Feb 12
    2:21 pm

  2. This is very good. Well done to all involved.

  3. Version
    25 Feb 12
    7:30 pm

  4. How does setting an ad in colonial times inform a younger audience of Solo man’s currency built throughout the 80s?

    It’s a weird ad when you think about it.

    Why would I buy a drink because it’s old?