Ad campaign targets pedestrians listening to music while crossing the road
An ad aimed at preventing pedestrians from using electronic mobile devices when crossing the road has been launched by the Pedestrian Council of Australia.
The image of a teenage girl lying on the pavement with blood dripping out of her ears in the shape of headphones appeared on full page ads in the Sun-Herald and the Sunday Telegraph in Sydney.
The image is one of three developed by creative agency DDB Sydney entitled “Don’t Tune Out – Stop Look Listen Think”.
Harold Scruby, chairman and CEO of the Pedestrian Council of Australia, said the ad was given a test run in local newspapers The Manly Daily, The Fairfield Advocate, The Wentworth Courier, and mX in December.
Haven’t these been out for… more than a year?
Good idea but if our judicial system isn’t changed – heavier penalties for drivers, nothing will change. You can be on a green walking man, looked to your right, and then looking to your left and a car comes speeding through a red light from the right – wearing head phones or not is not going to save you…….plus its the bike lanes pedestrians need to watch more closely as cyclist don’t look out for pedestrians cause they think they own the road.
but spots beautifully art directed.
How about we tackle the moronic drivers with headphones in, especially those with the ironic DJ noise canceling ones.
Then remind pedestrians they’re supposed to be on the footpath.
PS feel like these have been done before, almost identically, is Anon on the money?
Yay, Scruby is back.
(Edited by Mumbrella for legal reasons)