The Voice dips well below 2m for first time since debut

the voice logoNine’s talent contest The Voice dipped below 2m viewers for the first time since its debut a month ago.

The two-hour long juggernaut ran from 7.33pm to 9.47pm, beating Revenge on Seven, which came closest with 1.353m in the 8.30pm time slot, and half an hour of MasterChef on Ten, which took just over 1m.

With ratings of 1.914m – down from 2.177m on its debut - The Voice also overcame Border Security and The Force on Seven, and Bondi Vet and NCIS on Ten, according to preliminary results from OzTam.

The show also won in every key advertising demographic – 25-54, 16-39 and 18-49 – followed by Revenge.

The second episode of Tricky Business on Nine, which followed The Voice, rated with 744,823 between 9.48pm and 10.47pm, down from 0.987m on its opening night.

The Block took 1.322m for Nine in the 7pm time slot before The Voice.

At breakfast, Sunrise recorded another convincing win over Today, the Seven show rating with 411,000 ahead of 342,000 for Nine’s Today.

Breakfast on Ten took just 22,000.

Monday’s top 15 shows:

1. The Voice Nine 1.937*m
2. Seven News Seven 1.421m
3. Revenge Seven 1.353m
4. The Block Nine 1.322m
5. Nine News Nine 1.264m
6. A Current Affair Nine 1.185m
7. Today Tonight Seven 1.177m
8. Masterchef Ten 1.020m
9. The Force Seven 1.019m
10. Home and Away Seven 0.995m
11. ABC News ABC 0.991m
12. Tricky Business Nine 0.940*m
13. Border Security Seven 0.838m
14. Deal or No Deal Seven 0.773m
15. Ten News Ten 0.721m

*The Voice actual audience based on broadcast time (19:33-21:48) is 1.915 million.
*Tricky Business actual audience based on broadcast time (21:48-22:48) is 745,000 viewers.

Monday’s channel share:

  1. Nine: 30.1%
  2. Seven: 21.2%
  3. Ten: 12.7%
  4. ABC1: 12.5%
  5. 7TWO: 3.4%
  6. 7mate: 3.1%
  7. Eleven: 2.9%
  8. SBS1: 2.8%
  9. GO!: 2.7%
  10. ABC2: 2.3%
  11. Gem: 2.3%
  12. One: 2.2%
  13. ABC News 24: 0.9%
  14. ABC3: 0.5%
  15. SBS2: 0.5%

Comments


  1. Stu
    22 May 12
    12:02 pm

  2. Had a good laugh at the SMH article that suggested the Voice ratings bubble had burst.

    Hitting the panic button when you’re only rating 1.9 million on a Monday. What a position for Nine to be in!

  3. Hoin
    22 May 12
    3:52 pm

  4. @Stu: any Fairfax story suggesting numbers for another media event/publication had dropped is surely a case of the pot calling the kettle black.

  5. Mike
    23 May 12
    1:04 pm

  6. Don’t you think it’s time we started reporting on these numbers more accurately?
    Media companies and ad agencies who sell spots won’t like it, but here’s an example:

    Instead of “With ratings of 1.914m…” – the truth is we only know that e.g., 1,100 households out of the 3,250 OzTam sample were tuned in.
    And that’s ALL we know. The rest is a wild extrapolation of figures.

    The problem is these giant numbers are treated as gospel, but they are at best, fanciful optimistic estimates designed to satisfy network executives who own the ratings agency.

    It’s fine to say “this might, allowing for statistical error, translate to x million viewers” , but to presume that it does isn’t just misleading, it’s downright dishonest.