Unilever relaunches Impulse body spray

Unilever is re-launching women’s body spray Impulse around the idea of a love story.

Starting with an instore and promotional push that begins on Friday, the campaign positions the Impulse range of fragrances for girls ‘so irresistible they will do the flirting for you’.

Interactive digital billboards in Westfield shopping malls with enable girls to share love notes via their smart phones. Promo staff driving ‘Love story’ branded Minis will be visiting beaches, cinemas and shopping malls around Sydney.