Virgin Australia features Hulsbosch in rebrand ad
The newly rebranded Virgin Australia has launched an ad campaign featuring a cameo from Hans Hulsbosch who created the new look of the airline.
The campaign, created by Clemenger BBDO Sydney, focuses on the team behind the relaunch of Virgin Blue.
Hulsbosch was reponsible for the entire new look of Virgin including the logo.
The 60 second ad was filmed in Sydney, Melbourne and Shanghai.
Hulsbosch said: “The television commercial communicates that, for the first time, Australia’s airline industry has a genuine alternative. It has listened to what customers want today – and created the right kind of experience.”
Paul Nagy, Clemenger BBDO Sydney’s ECD, said the cinematic style was “unusual to the airline industry.” He said: “It reflects an airline that understands one of its greatest strengths is a modern, dynamic service offering,” he said.
Ok, I might have been a bit surprised that the new design took 12minths, but I don’t care how long this ad to to make I like it, does a nice job of repositioning the brand but still taps into the Virgin brand essence of fresh and exciting
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Love it – Great work Clems
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Umm, no new ideas here. Move along. Nice ad, though.
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what? and they weren’t flying before?
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Hans is a one man brand dynamo!
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Sense of the new.
Dynamic
Youthful
Future focussed
Nice U2’s-ish track.
Good launch pad for on-going work
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looks like a promo for a new reality TV show.
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Why don’t you post something anonymously Sean, it would be a hoot.
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I love it too!
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All appear to be white European and presumably models. Not an Asian, African, Arab, Islander or Aboriginal to be seen. Virgin “Australia”? Hardly.
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@Anon: Yeah, this kind of ad has been done before, to death – and worse still it tells me nothing about the product, brand, or supposed new service offering, and a website which has just been rebadged with new logos and colours.
Or to put it simply, same old, same old.
@Anonymous: Agreed, a rather bad selection of strapline.
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Feels (is) a lot like the Virgin 25th anniversary ad.
That’s not a good thing.
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Great ad – really slick and dynamic. The only thing I didn’t like was the trailing coloured smoke at the end – seemed a bit gimmicky after the finesse of the rest of the ad
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That doesn’t feel cheeky and Virginy at all. It seems closer to Qantas than Virgin.
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Great ad, now let’s work on getting EVERYTHING else about the actual consumer experience of flying Virgin the same as the TVC…..opps…now the flights delayed…..well at least you can spend more time staring longingly out the departure lounge window at the new livery….
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Great ad! Nice to see big production budgets put to good use.
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Yes indeed Virgin Australia have made some changes.
They have gone from being a fantastic breath of fresh air and the best flight I ever took last year (to LA) , to being the worst airline experience I have ever had just this last month (Same route).
The features they have taken away eg the ability to choose your seat when you book online, the changes to their flight schedules and the ability as a business to listen to their customers when they either complain or have questions have completely changed my opinion. And don’t even think think about booking a promo fare with them unless you want to be treated like a 6th class passenger, there to fit in around others who have paid more…no matter when you booked.
Such a shame – I spruiked them far and wide as a fantastic airline to travel with. Such spruiking acquired them a huge wad of my friends money as a result. I now have to re-spruik and take it all back.
I am not a business flyer but I spend a hell of a lot more money on leisure travel than anybody at my work place does for business that’s for sure.
Pity Virgin Australia won’t be getting any of it again.
Back to Qantas for me.
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a poor man’s……
https://www.youtube.com/watch?v=6cM4EOeJzHA
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This is shit work for Clemms, seriously this long for this.
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Terrific ad. But I’m buggered if I can spot Hans. Perhaps it’s a new “Where’s Wally” idea?
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Fuck it’d be awesome if flying Virgin was anything at all like that ad.
Anyway… so when they say “we’ve assembled the best, to put the magic back into flying”…
Does that mean they’ve replaced all their staff with shiny, new ones? All their planes? Or did they just get a new paint job and new uniforms?
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Nice ad although agree with the comment about not liking the coloured smoke from the airplanes at the end.
I don’t like the advertising decision from Virgin to put a wrap around advert on the outside of today’s Australian and also the business section. I think adverts belong inside, not on the outside of newspaper; sure it gets maximum attention but it is also a bit annoying for the consumers.
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Wonderful production values and slick ad. But it doesn’t reposition the brand and in reality makes hollow claims.
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Love it – from someone who would never consider flying Virgin Blue (purely on perception), this goes some way in moving that perception in to the positive (for me).
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Whatever they are called. . . I hate that you have to use a credit card for inflight snacks.
Air Asia takes any major currency in cash.
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honestly, a real shame. had some high expectations, and yes didn’t win the business when it was up for pitch.
reeks of client over involvement, and regardless of the brief clems were working to, it was only ever an adpat brief of the 25year Virgin Atlantic TVC with a stack of PR.
maybe next time they will really ask for what they are after, probably wont get so many agencies queuing up.
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@Hmmmm…. Yes they have invested in their fleet with new A330’s and Boeing 737-800’s. Same staff, though. No models in the cabin as suggested in the advertisement, sorry.
I like the overall rebranding effort. There is a real gap there in the middle range. Personally I hate exorbitant air fares but not as much as I dislike budget airlines. I expect this new effort by V Australia to gain traction. Touchy feely mareting aside, if they manage to capture a sliver (say 15-25%) of the Qantas business market, then at $0.30 these shares are a steal. Add to that a reversion of oil prices downwards and an end to the cyclical downturn for carriers, and we’re soaring.
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wow…lots of Clems people commenting above.
I think there must be a mistake – they appear to have sent the corporate video to mumbrella instead of the ad.
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