1.6m metro viewers tune in for Rio 2016 Opening Ceremony – lowest number since ratings began

Seven’s broadcast of the Opening Ceremony of the Rio 2016 Olympic Games pulled in 1.608m metro viewers yesterday morning.

Although a strong number for a Saturday morning, the Opening Ceremony ratings are the lowest since the modern OzTam ratings system began.

Four years ago the opening of the London Olympics, a dawn broadcast, rated 1.7m for Nine, which was itself a new low.

However, Seven will argue that more viewers will have watched the Olympics via its online streaming this time round.

And the highpoint of viewing, the Sydney Olympics, is unlikely to ever see its 6.5m number surpassed.

Meanwhile, the Opening Ceremony catchup package which aired at 7pm last night, was watched by 945,000 while day one, evening from 10.10pm grabbed 721,000 while the day one, late night broadcast had an audience of 555,000.

Seven nabbed a Saturday audience share of 28.1%, ahead of Nine’s share of 12.9. The ABC wasn’t too far behind with an audience share of 12.7% as Ten managed a share of 6%.

The Rio Olympics also aired across Seven’s secondary channels with day one, evening pulling in 314,000 on 7Two and 236,000 on 7Mate. The broadcast of day one, late night was watched by 251,000 on 7Two and by 205,000 on 7Mate.

Seven also won the week with a total audience share of 19.8%, ahead of Nine’s weekly share of 17.7%. The ABC claimed third place with a weekly share of 12.7% while Ten managed a weekly share of 12.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.