10 Bold achieves biggest multi-channel share as it catches up to main channel
Ten has secured a multi-channel win, with 10 Bold taking a 4% audience share on Wednesday. The figure puts Bold on course to compete with Ten’s main channel, which achieved a 7.5% share.
The Project was Ten’s best offering for the night, at 431,000 metro viewers.
Seven’s Front Bar premiered with 400,000 metro viewers, the majority of that made up by Melbourne audiences.
The Front Bar
Married At First Sight took the top spot yet again, staying consistent with 1.454m metro viewers. The show also topped key advertising demographics 16-39, 18-49 and 25-54.
Seven’s My Kitchen Rules secured roughly half the numbers on 738,000.
ABC performed well with Hard Quiz coming in at 697,000 metro viewers and The Weekly With Charlie Pickering sitting on 604,000.
Seven continued to take the news battle, 959,000 metro viewers tuned in and that figure rose to 1,463,000 when combined with regional viewers. Nine came behind on 894,000 and the ABC hit 715,000 metro viewers.
Daily share saw Nine sitting on top with 27.1%, Seven just behind on 20.7%, the ABC on 12.% and 10 with a disappointing 7.5%.
In network share, the Nine Network continues to lead with the Married At First Sight juggernaut on their side, securing 35.5%. Seven came in second with 27.6%, followed by the ABC on 16% and 10 on 13.7%.
10 Bold’s strong performance in the multi-channels gave it a win over 9Life, which came in second with 3.2%, followed by 9GO! and 7TWO on 2.9% each.
But I doubt any free to air channel can compete with SBS on Demand, Netflix and Stan.
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This is such a weird comment. What do you mean? We know that fta Audiences are individually better than SBS on demand?
And then as a cluster, they dwarf it’s audience.
As for Netflix and Stan. Who would know?
There’s no numbers, so your comment is a shot in the dark.
I’m not outright defending the low fta audiences, just think your comment reads like a twitter spray. Nil facts.
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