News

10 News First: Breakfast to launch and battle against Nine and Seven

Channel 10 is launching a new breakfast show which will run from 8am to 8:30am each weekday.

The 30-minute program, which will replace the first half-hour of Studio 10, will be up against Nine’s Today Show, and Seven’s Sunrise which both lead nightly linear overall TV viewing.

Lachlan Kennedy will host from the Sydney Studio Monday to Wednesday and Natasha Exelby will host from Melbourne on Thursday and Fridays, as first reported by TV Blackbox.

A Network 10 spokesperson told Mumbrella: “10 News First: Breakfast expands and strengthens Ten’s commitment to News across the day. The addition of a morning news bulletin offers viewers a concise, 30-minute news update at the start of their day, and extends 10’s daily news offering. 

“From 10 News First: Breakfast at 8am, through to 10 News First at 5pm, and all the news updates in between, 10 has you covered with the latest breaking news and up-to-date reports on local, national, and international stories.”

In February, 10 ViacomCBS officially changed its corporate name to Paramount ANZ. Paramount Australia & New Zealand then made some key sales leadership appointments. Under the new changes, all advertising revenue including Network 10, 10 Play, and Paramount+ will fall within the national sales All Screens team, led by Lisa Squillace, national sales director, and the state sales directors.

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