1000heads expands APAC leadership with new promotions
Social Transformation™ company 1000heads has strengthened its regional team with Lena Habkouk promoted to brand & creator experience director and Daniella Brenner appointed as social strategy director.
The announcement:
Social Transformation™ company 1000heads has strengthened its regional leadership team with the promotion of Lena Habkouk to brand & creator experience director and the appointment of Daniella Brenner as social strategy director.
Lena Habkouk will report directly to Rob Ford, managing director APAC, while Daniella Brenner will report to Michelle Braslin, client services director APAC, and both roles are effective immediately.
In the newly created role, Habkouk will lead the 1000heads relationship team across APAC, managing thousands of creators, as well as oversee the “custom physical” function, which brings brand experiences to life through events and experiential activations. With more than 15 years’ experience across digital strategy, influencer marketing, and brand development, she has been instrumental in 1000heads’ regional growth and has delivered integrated flagship work for brands including Google, Amazon, and UNIQLO.
Habkouk has worked with brands across Australia, the US, Asia, and Europe to build creator ecosystems that pair data-driven talent selection with editorial discipline and ensuring brands show up with purpose, not just presence. She also architects experience design that connects social to the physical world through conversational, community-led moments. Her appointment advances 1000heads’ Social Transformation™ philosophy, anchored in social-first principles that are experience-led, measurable, and made for the platforms of today.
Joining the agency as social strategy director, Daniella Brenner will lead the strategy and insights team across APAC. Brenner brings a wealth of experience from leading multi-award-winning work for brands such as Lidl GB and a diverse portfolio spanning retail, FMCG, fitness, and technology. Most recently, she headed the social and influencer department at Hello, driving creator partnerships and social-first storytelling. Passionate about connecting culture, creativity, and insight, Brenner will guide 1000heads’ strategic vision, helping brands find their voice in an ever-evolving social landscape.
“We’re scaling Social Transformation across APAC with data, strategy, creators, and custom-physical as one system,” said Ford. “These roles give us the lift to deliver bigger, smarter work every month. Dani brings culture-led strategy; Lena brings creator partnerships and real-world craft. Together, they make our work faster, sharper, and even more effective for our clients.”
“It’s such a privilege to keep growing with a team that’s redefining what it means to be a social-first company,” said Habkouk. “1000heads is changing the way brands show up in culture, and I’m excited to keep shaping that story together.”
“I’m thrilled to be joining the incredible team at 1000heads, who are doing outstanding work with dynamic brands across the APAC region,” added Brenner. “The company’s impressive growth is inspiring, and I look forward to contributing to its continued success.”
Source: Ryancap
