Telstra leans back into ‘wherever we go’ campaign

October 30, 2025 11:37

A 'man' strums a banjo while a wind turbine is placed behind him

Telstra has invested in a new integrated campaign to kick off the next phase of its “wherever we go” platform.

Developed and executed by its bespoke creative agency +61 with Bear Meets Eagle on Fire , the “Together builds better” campaign is designed to reposition Telstra as the preferred telco partner for government and enterprise.

Its 30-second hero film, created with film and experience design studio Nexus Studios and animator Johnny Kelly, takes viewers into a Playschool-esque diorama where several people place down infrastructure to create a fully developed, functional world.

“Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting,” Alexandra Stickler, +61 client partner, said in a media release.

“With that spirit in mind, we set out to create a campaign that matched that ambition – one that moves beyond the literal and ventures into something far more imaginative.”

Bear Meets Eagle on Fire’s chief creative officer Micah Walker spoke highly of the platform.

“With the right partner anything is possible,” he said in the same release. “This campaign is a celebration of the power of imagination and collaboration at scale.”

In addition to the film, the campaign makes use of social, radio and out-of-home assets.

“Telstra partners with enterprise and government organisations who share our ambition to create a better, more connected future for all,” Telstra Enterprise’s head of marketing, Karinne Limberiou, said in the release.

“From making schools across Australia smarter, reinventing manufacturing or making communities safer, we believe that together builds better.”

The “Wherever we go” campaign has been a resounding victory for Telstra, with research from consultancy Cubery finding that Australians deemed it the most unforgettable ad. In August, the telco added some Hollywood talent to its advertising catalogue, with a campaign fronted by Wednesday and Sopranos star Steve Buscemi.

CREDITS

Creative Agency: +61 with Bear Meets Eagle on Fire

Media Agency: OMD Australia

Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Communications: Alita McMenamin
Head of Marketing, Telstra Enterprise: Karinne Limberiou

Head of Campaigns, Telstra Enterprise: Robyn Magill

Senior Marketing Specialist: Snehal Chauhan

Senior Marketing Specialist: Dee Saharan
Media & Marketing Operations Lead: Paula Marreiros
Senior Media Specialist: Lucy Surace

Live-Action

Production Company: Nexus Studios

Director: Johnny Kelly

Executive Producer: Rachel Moss

Senior Producer / EP: Jo Bierton

Producer: Lizzie Small

Technical Lead: Paul Mitcheson, James Healy

VFX Supervisor/ Lead Compositor: Gareth Tredrea

Production Manager: Tyler Antin

Illustrator/Designer: Joe Dennis

Environment Designer: Callum Strachan

Image Researcher: The Chalet

3D Modeller & Texture Artist: Hen Levene, Nicolas Lamarca

Storyboards: Johnny Kelly, Adam Beer, Morgan Ritchie

Previs Animator: Dom Griffiths

Lead Rigger: Niko Rossi

Compositor: Alvaro Cajal, Gabriel Sitjas

Editor: Liam Bream

Head of Resourcing: Natalie Busuttil

Talent Manager: Indiana Wilson

Talent Acquisition Manager: Sophia Whyte:

PR & Marketing: Bruce Bigg, Esme Harvey-Otway

DOP: Toby Howell

1st AD: Sandy Liddle

Yamination Production Manager / MD: Juliet Carmen Teksnes

Animator: Tom Edgar

Animator: Rhiannon Evans

Gaffer: Sai Smith

DIT: Surinder Singh

Camera & Lighting / Moco Operator: Jonathan Garvey

Rigger: Michael Price
Yamination Art Director: Drew Roper

Studio Runner: Jack Strood
Yamination Production Assistant / Set Dresser: Virginia Fuente

Studio Supervisor / Set Dresser: Fung Ye Tsang

Set Dresser: Anastasia Papadopoulou

Set Dresser: Tommy Grainger

Nail Technician: Maddi Dogra

Hand Model: Tom King

Retouching: Cream

Music & Sound Post: Sonar Music

Composer: Casey Wescott

Music Production: Josh Pearson

Sound Designer & Mixer: Andy Stewart

Executive Producer: Sophie Haydon

Head of Production: Haylee Poppi

Brand Fabric

Illustrator: Ben Hasler

Retouching: Cream