10PM gets down and dirty with dumped mattresses via Howatson + Company
Mattress startup 10PM has turned illegally dumped mattresses into guerilla billboards in a campaign activation with Howatson + Company.
The campaign leverages the finding that over 1.8 million bacteria-laden, skin-cell-infested mattresses are illegally dumped in Australia every year, with the executions positioning 10PM’s Aussie-made, microbe-neutralising mattresses as the obvious antidote.
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