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AAMI takes shot at NRMA in outdoor ads

AAMI is taking direct aim at rival NRMA with a tactical outdoor campaign telling consumers “It’s unlucky if you’re with NRMA”.  

AAMIThe ads, which have been adapted to different Sydney suburbs carries copy such as: “AAMI just lowered car insurance prices in the Eastern Suburbs. Switch now and you could save.”

An AAMI spokeman confirmed that it has also rolled out the ads in other suburbs including North Sydney, but declined to go into detail about its latest marketing tactic.

In response, an NRMA spokesman said it was aware of its competitor’s  latest ads but remained confident of its products and services.

“NRMA Insurance is aware of AAMI’s ‘It’s unlucky if you’re with NRMA’ advertisements and we believe our many customers who enjoy better value with us than with AAMI will dispute this,” the NRMA spokesman said.

“We’re focused on our marketing activity and have the products and services to attract customers in a competitive insurance market.”

The Advertising Standards Bureau said it had not received any complaints about the AAMI ads.

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