iGeneration is the newest demographic

Tired of marketing to Gen Y? The Australian Bureau of Statistics has identified the next demographic – iGeneration.  

According to today’s SMH, the ABS is applying the iGeneration label to those under 20 – the first group that has no memory of life without the Internet.

The classification has sprung from the results of the 2006 census. The statisticians draw up the generations as:

  • 0-19 iGeneration
  • 20-39 Generation X and Generation Y
  • 40-59 Baby Boomers
  • 60-79 Lucky
  • 80+ Oldest

Meanwhile, The Australian reports that Gen X and Y is the best educated generation ever.


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