More than 20 brands sign up to partner with Fox League channel

Fox Sports Channel 502, which officially becomes the 24/7 Fox League channel from February 27 before round one of the season kicks off on March 2, has secured over 20 partnerships with brands including KFC, Mazda and Ultra Tune.

Multi Channel Network (MCN) announced a series of brand partners for the code’s new naming rights for the 2017 season, including Schick Hydro for Thursday nights, Bundaberg Rum for Super Saturdays and KFC on Sundays.

Other partners include Mazda, Gillette, Hino Australia, TAB, Ultra Tune, BET365 and Isuzu Utes – plus long-term broadcast partners Bunnings and Harvey Norman.

Fox Sports CEO Patrick Delany said the launch of the channel and the announcement of its brand partnerships built on the momentum Fox Sports achieved with NRL in 2016 in terms of fan engagement, viewer numbers and branding – noting the new channel presented a unique opportunity for advertisers and sponsors.

“In 2017, the launch of Fox League with all its new shows and the freshest sports team on TV, will take that offering to a whole new level. There is something for everyone – the fanatic, fan or follower. We have experience in creating single sport media platforms with X factor to drive engagement across TV, web and apps which will make Fox League truly stand out as something new and fresh in Australia.”

MCN national sports sales director Martin Medcraft said the success of the launch and the appetite from advertisers was no surprise.

“Live sport continues to be attractive to brands looking to align with live, premium and engaging content,” he said. “Therefore, in much the same was advertisers were excited for the launch of the AFL Fox Footy channel in 2012, they are excited about the new partnerships available with Fox League and its premium broadcast and digital NRL content on”

Medcraft said MCN was excited to deliver client partnerships via the channel which would deliver commercial outcomes for brands.


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