2012 – The year in radio
In this roundup from the Encore and Mumbrella Annual, we look back at the year in radio.
2012 begins with 2DayFM shock jock Kyle Sandilands in a continuing sponsorship shit-storm. Jenny Craig is the first to sponsor the Kyle and Jackie O breakfast show after advertisers withdrew from the program in late 2011 following Sandilands’ vitriolic on-air rant at a News.com.au journalist that included calling her a ‘fat slag’. The public response to the weight loss brand’s decision to advertise sees them cancel their ads 24 hours later.
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Claire Hooper and Tim ‘Rosso’ Ross start their new partnership on Sydney’s Mix106.5 breakfast show as Jane Hall joins Chrissie Swan on Melbourne’s Mix101.1 breakfast show.
Interesting reports today that 2UE is shifting to the political left, following SMH. We know what happened to Fairfax with that strategy
Moving Jason Morrison from 2UE breakfast is the most stupid move they’ve made. Morrison is the strongest performer of all on the station and has great advertising. 2UE seems to be victim of the Melbourne knows best rubbish that killed it last time.
Speaking of that phone prank which made a certain nurse kill herself (I’m not gonna use her name but you know who she is), I hope OFCOM steps in and punishes the ex Hot 30 Countdown team and throws them in jail. As far as I’m concerned, their radio careers are over. This will set a strong example to other top 40 radio stations in Australia. (Besides, you don’t see Smallzy’s Surgery resort to that to get extra ratings survey points). Oh and what will replace the Hot 30 Countdown next year?