The biggest viral videos of 2012
In this roundup from the Encore and Mumbrella Annual, we look back at the seven biggest viral video hits this year.
1. Dumb ways to die
The most viral Australian-made, brand-funded video of all time, this three-minute message about the dangers of messing about with trains was funded by Metro Trains and created by McCann Melbourne. It hit the front page of Reddit and generated 6m views in its first 48 hours.
Yes this the virus all marketers want to catch!
Merry Christmas and Happy New year to all at Mumbrella and all readers.