2012 TV ratings halfway point: Seven winning all people; Nine leads key demos and Ten points to digital growth
Seven and Nine have both declared victory at the halfway point of the 2012 TV ratings battle, while Ten is pointing to the growth of its online and catch-up viewing audience.
The networks’ analysis of the OzTam ratings for weeks 7-28, place Seven ahead in reaching all people, while Nine claims the lead in the key advertiser age demographics of 16-39, 18-49 and 25-54.
A year on and lots of sackings and program changes later I’d be very interested to know what the year on year ratings difference was for One HD. In fact overall for Ten? I can’t be sure but I reckon they’ve gained marginally for One HD but have lost all identity along the way and would be a much tougher proposition for their sales squad in market. I’m sure the mothership Ten would be down and I reckon Eleven is too.
Have you guys got the comparisons?
The fact Ten is talking up online is a fair indication that nothing is working for them on air.
Michael you are perceptive, talking up one million odd impressions a week on catch up TV is a sure sign they have nothing to talk about. You will find the ONE increases are approx 30-40% dependant on which zones you look at. But these are from a very low base.
Wonder what Janine will say about this then? Seven is the winner overall. they have the Xfactor to come after AGT finishes. that was a ratings winner for Seven last year. They need maybe two seasons of MKR. Ten is grappling at straws(Ten is pointing to the growth of its online and catch-up viewing audience.)