2014 Annual: the best video ads
It’s been a big year in advertising with brands looking for new ways to differentiate – here we bring you some of the best TV ads from 2014.
Arnold Schwarznegger for Realestate.com.au
This year’s biggest celebrity endorsement came in the form of Terminator star Arnold Schwarznegger for Realestate.com.au. The campaign sees the mega-star confuse Australia for his homeland Austria and instruct his assistant to help him find a new home.
Bondi Hipsters for Vittoria Coffee
The Bondi Hipsters’ work for Vittoria Food & Beverages’ Espressotoria Coffee Capsule System is just gold. Their take on the hipster coffee culture is spot on and with lines like “Our baby chinos are made with real baby tears” and “coffee is an art form and art shouldn’t be accessible to everybody” this campaign can’t be missed.
https://www.youtube.com/watch?v=-K5RDj3k9Wc
https://www.youtube.com/watch?v=2uKanzjRMuU
https://www.youtube.com/watch?v=DugLiTOoqQA
Ergon Energy’s Grim Llama
Ergon Energy’s quest for regional Queenslanders to be safer around electricity is one of the best campaigns from 2014 – it’s fun and it gets its point across, plus there’s a llama.
https://www.youtube.com/watch?v=auSwfcDunRQ
Primo Bacon’s American Beauty ad
This pastiche of Kevin Bacon’s American Beauty is brilliant, even if it is a little bit gross due to the sheer amount of bacon. The spot adapts the scene in Sam Mendes’ film where Mina Suvari is showered with rose petals while lying naked, with bacon replacing rose petals, and a man replacing Suvari. It ends with a woman’s voice interrupting the tranquil music and drags him back to earth where he is enjoying a bacon sandwich. Now, where’s my bacon sandwhich?
Cancer Council’s ‘I touch myself’ project
This is a beautiful campaign which saw a group of high-profile female singers have come together to re-record Chrissy Amphlett’s I Touch Myself in a bid to highlight the need for women to regularly check themselves for breast cancer. It followed on from the death of Amphlett to breast cancer and was a heart-touching tribute to her and to women everywhere who have been touched by breast cancer.
NRMA Insurance spot for its home insurance
In a spot that sees a family preparing to leave for a holiday when the father leaves a window open, viewers expect the worst when voices can be heard watching from the bushes. But they turn out to be possums. It’s fun and conveys the product NRMA Insurance is highlighting.
https://www.youtube.com/watch?v=FKyt559i3-E
Aldi’s liquor Christmas campaign
This is a great campaign from Aldi spruiking its alcohol deals ahead of the holiday season. It’s funny, lighthearted and features an awful Christmas sweater – what more can you want?
https://www.youtube.com/watch?v=N97N__fQh2I
eBay’s ‘Goats’
This is a funny spot promoting eBay’s ‘Big Sunday’ sale, the effort a man goes to avoid mowing the lawn is fun and cute.
https://www.youtube.com/watch?v=hQeOnbh9A0Y
Devondale’s ‘fresh milk’ push
It’s been a quiet year for Devondale but this spot for its chilled milk is a funny attempt at highlighting why big business shouldn’t be involved in farming.
https://www.youtube.com/watch?v=VDal7VZ0guc
The end of Rhonda and Ketut for AAMI
AAMI wrapped up its Rhonda and Ketut campaign as the actors became unavailable, and fittingly it ended with the two finally together.
https://www.youtube.com/watch?v=pqbtR7gyYeI
John Cleese for Bankwest
In another celebrity-endorsement style ad, Bankwest’s choice of John Cleese proves a winner.
https://www.youtube.com/watch?v=SOXyN0Pu7cs
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
American Beauty
annual
Arnold Schwarzenegger
Bondi Hipsters
breast cancer
Ergon Energy
Grim Llama
I touch myself
John Cleese
primo bacon
realestate.com.au
the lama takes it – love those ads
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Llama, Devondale and I touch myself project might pick up industry recognized awards. The rest are rubbish.
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ALDI all the way. Easily the funniest of the bunch.
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