2014 Annual: the year that was – November

It was another year of continual change in the media and marketing world. Over the next 12 days, Mumbrella’s Miranda Ward provides a month-by-month recap of the major stories and developments that affected the industry.

As the year started to wind down advertising holding company Publicis Groupe made an offer of $25 per share to acquire the independent Sapient digital advertising agency.

NetflixNetflix appointed Droga5 to handle its creative duties locally, with We Are Social appointed to lead the social media push ahead of the US streaming giant’s announcement that it would launch in Australia and New Zealand in March next year.

In marketing news, Optus head of fixed product Sue Bailey was handed the interim brand and marketing duties while a permanent success for Nathan Rosenberg was found and former Publicis Mojo chief executive Joe Pollard was named Telstra’s new head of media and marketing.

It was announced that Nine Entertainment Co and Fairfax Media’s joint-venture TV and movie streaming service was to be called Stan.

David Jones kick started its Christmas marketing campaign with a two minute emotive TV ad.

Network Ten confirmed it had appointed Citi Bank to help it assess “a range of potential strategic options” following reports of interest in buying the company. It was then reported Time Warner had floated a $680m takeover bid.

Qantas unveiled its first TV-led brand campaign since 2012.

The Australian Radio Network rebranded its Melbourne station Mix 101.1 as Kiis 101.1 with Dave Hughes and Kate Langbroek replacing Tim ‘Rosso’ Ross in national Drive.

Worldwide chairman of M&C Saatchi Tom Dery announced plans to depart Australia for the US.

iiNet pitched its media account.

Communications Minister Malcolm Turnbull revealed the extent of funding cuts to the ABC and SBS. ABC managing director Mark Scott later unveiled details of the corporation’s cost-cutting strategy, with up to 10 per cent of the workforce to go.

Vodafone appointed Cummins & Partners as its creative agency following a competitive pitch.

Mumbrella revealed that media agency MediaCom had overcharged at least two clients, Foxtel and Yum Brands, by submitting inflated claims on the TV audiences its campaigns had delivered.


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