2014 Siren Awards to be announced next month with Jeff Goodby to speak

The national Siren Awards is celebrating its tenth year and will reveal  the best radio ads at a breakfast event in Melbourne next month.

2013 Gold Siren winners John Mescall & Pat Baron from McCann Melbourne have made the finalist list for this year’s Siren Awards, with another Metro Trains campaign shortlisted and are joined on the list by more than 20 other finalists.

The winners, along with the overall winner who received the Gold Siren statue, will be announced at the Sirens breakfast at Encore St Kilda on May 9 with the overall winner receiving a trip to Cannes to the Cannes Radio Lions to be held in June. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.

Chief executive officer of Commercial Radio Australia, Joan Warner said: “This year finalists come from around the country and the ads continue to raise the creative bar.”

An overall winner in each of the three categories: single, campaign and craft will also be announced at the breakfast.

The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.

2014 Siren Award Finalists:

Single

• Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Argument
• Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Tears
• Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Refillers
• DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Friendship
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyal Advertiser
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Listener
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyalty Expert
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Revision
• Gatecrasher, Perth, Adam Barker, Make Smoking History, Breathtaking
• JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton, RAC Batteries, Thursday
• kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Hyena Doing a Lamaze
• kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Kookaburra with Stutter
• kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Octopus Dribbling Basketballs
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Klingon
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Dothraki
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Elvish
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – SFX
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – Hawking & Einstein
• Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Rest In Peace
• Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Big Spoon
• Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – One and Only
• McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Bossman
• McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Baby Giraffe
• McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Breakfast TV
• The Brand Agency, Perth, James Wills & Garry Horner, Perth Zoo, Squirrel Monkey
• WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Nicole
• WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Merv

Campaign

• AJF Partnership, Melbourne, Michael Skarbek, iSelect, Subtitles
• BMF, Sydney, Piero Ruzzene & James Ross-Edwards, Lion Nathan, Enemies
• Brainestorm, Perth, Basil Antonas, Psaros, It’s True/Forgive me/As I Was Saying
• Clemenger BBDO & Colensso BBDO, Brisbane, Levi Slavin, Simon Vicars, Brett Colliver, Marianne Harvey & Cristian Staal, Nimble Loans,
• Unexpected Happens
• Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Shopper’s Please
• CumminsRoss, Melbourne, Sarah Oteri & Josie Fox, Dairy Australia, Things That Sound Like a Cow
• CumminsRoss, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages, Woodstock Bourbon ‘Don’t Go Changing’ Campaign,
• Bandicoot/Bull/Billy goat
• DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road/Drive/Street.
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust/Loyal Advertiser/Listener/Friendship
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Breakage/Dinner/Revision
• Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality/Loyalty Expert/United
• Fairfax Radio Network, Brisbane, Resa Zekants, Sewco Sewing and Patchwork, Super Sewers/Sewco Sewing/Patchwork
• Fairfax Radio Network, Brisbane, Paul Borny, Newstalk 4BC, You Could Love it Too Much
• Fairfax Radio Network, Brisbane, Paul Borny, 4BC Sales, Sigmund
• JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton RAC Batteries, Don’t let a Dead Battery Stop Your Day.
• kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune Campaign: Hyena doing Lamaze, Kookaburra with Stutter, Octopus Dribbling
• Basketballs
• kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Coopers DIY Beer – Earplugs/Evidence/Paper Cut
• kwp! Advertising, Adelaide, Corey Swaffer, Coopers Brewery, Mild Ale – Solar Car at Midnight/One Hand Clapping/Low Flying/Paper Plane
• Leo Burnett, Melbourne, Edward Heckes & Daniel Sparkes, Seek Learning, Learnings from Seek Learning
• Marketforce, Perth, Alida Henson & Megan Riley, City Of Perth, Burbs
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, The Geekiest Promo in the Universe
• Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen
• McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Metro Notify Campaign
• McCann Sydney, Rachel Guest, Jack Wall, Damian Linklater, Mastercard, The Lokies
• Saatchi & Saatchi, Sydney, Joe Hawkins & Jade Manning, The Powerhouse Museum, City Birds, Missile Dance, Asteroid Rock
• Southern Cross Austereo, Gosford, Cameron Horn, East Coast Food and Beverage, A Fruity World – The Series

Craft

• Brainestorm, Perth, Nick Gallagher, St John, Save at the Sales
• Brainestorm, Perth, Nick Gallagher, RAC, RAC Batteries
• Brainestorm, Perth, Marty Braine & Matt Thompson, Psaros, Forgive me
• Cutting Edge, Brisbane, Mike Lange, Dreamworld, Running Scared
• Cutting Edge, Brisbane, Mike Lange, Dreamworld, Ride Voice Overs
• DDB Sydney, Jim Curtis, Ryan Fitzgerald & Danny Grifoni, Volkswagen, Road
• Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Perth Zoo, Squirrel Monkey
• Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 1
• Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 2
• Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 3
• Eardrum, Sydney, Ralph van Dijk (Eardrum) & Colin Simkins (Gusto Music), Commercial Radio Australia, Quality
• Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Dog Tutor
• Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Life Narrator
• Eardrum, Sydney, Paul Taylor, Perth Zoo, Echidna
• Fairfax Radio Network, Brisbane, Andrew Heynemann, Silkstone Denture Clinic, Badly Fitting
• Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
• Flagstaff Studios, Melbourne, Paul Le Couteur, Van Wright Foundation, Glitch
• Flagstaff Studios, Melbourne, Paul Le Couteur, TAC, Mother’s Day
• Flagstaff Studios, Melbourne, Paul Le Couteur, Epworth Hospital, Backyard
• Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
• Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Girl
• Gusto Music, Melbourne, Cameron Giles-Webb, Simplot – John West, Tomato and Onion
• McCann Sydney, Anthony Aston, Mastercard, Coffee Snob
• Rumble Studios, Sydney, Tone Aston, NIB, Slip and Slide
• Rumble Studios, Sydney, Tone Aston, NIB, BBQ
• Smooth 953, Sydney, Shelley Klum & Rusty Graham, Stretch a Family, Comin Home
• Southern Cross Austereo, Brisbane, Ray Hahunga, Movieworld, Don’t Go