2015 Annual: The best ads of the year
Richie Benaud Australia Day ad: Meat & Livestock Australia.
In a year where we lost the greatest cricket commentator of all time, it is only fitting that Richie Benaud’s rare appearance in an ad for MLA was far and away the best thing on TV all year.
The Australia Day epic from The Monkeys, with Benaud on the phone to his mates, ranging from Captain Cook to Ned Kelly, Ita Buttrose, Burke and Wills and, of course, the lamb loving Sam Kekovich, was a delight, full of wily puns and sharp observations. As ever, the most awaited ad of the year delivered again. Marvelous.
https://youtu.be/WpZhJcZD2H4
Congratulations to Howie and the people at the Monkeys. A simple case of a truly collaborative bunch of people who urge each other to create engaging work that sells.
Only problem is that they set the bar so high for themselves, but i suspect they are up for it.
RG.
The David jones ad featuring Adam Goodes deserves to be near the very top of list too
Why would you bother with people’s roofs? Why not just drive the van out to a Kmart carpark or a paddock or whatever?
Oh Nick.