F.Y.I.

2017 AMY Awards scooped by Clemenger BDO Melbourne

Clemenger BBDO Melbourne swept the board at the Digital + Technology Collective’s 2017 AMY Awards held last Friday in Melbourne.

2017 AMY Awards Winners Announced

Melbourne, 10 July, 2017 – Hot off the heels of its coronation as 2017 Cannes Agency of the Year, Clemenger BBDO Melbourne once again has cause for celebration after sweeping up the most awards at the 2017 AMY Awards, held last Friday at the Peninsula C, Melbourne.

Clemenger BBDO Melbourne’s hat trick win were for their work on Snickers and Transport Accident Commission, which saw them take home Best Social Good Campaign, Best Digitally Led Marketing Campaign – Retail & Consumer Goods, and Best Social or Content Led Marketing Campaign – Retail & Consumer Goods. Coming in second are Adrenalin who took home the Best Website or Online Service – Automotive and Best Website or Online Service – Learning & Education gongs and Nomad whose Sound Storm iPad Application for National Acoustic Laboratories won them the Best Smartphone or Tablet Application – Health & Wellbeing trophy and the overall Grand Prix Award.

“It was the overall quality of the entries that was the stand-out feature of the show this year with some incredible work from both agencies and clients alike,” said Matt Griffin, Chair of Judges for this year’s AMY awards and CEO of Deepend Group. “In many cases, the winning work highlights that true digital brilliance is conceived and delivered through the closest of these client-agency relationships.”

Congratulations are also in order for Joe Purves of Digital Media Group who was named Digital Person of the Year; Deakin University’s Digital Marketing Team for Digital Team of the Year and Start VR for Digital Start-up of the Year.

A total of 37 awards were given out and 18 highly commended mentions made in total, including Most Outstanding Contribution to Griffin. Chair of Digital + Technology Collective, Nima Yassini, presented Griffin with the award and during his speech recognised Griffin for his contribution to the industry over the years which has helped put Australia on the map and inspired other Australians to continue to create exceptional work.

“A warm congratulations to all of this year’s winners, their work and accomplishments are well-deserved of the recognition,” said Mandy Eyles, GM of Digital + Technology Collective. “I’m extremely excited of the things to come now that we have relaunched the AMY Awards under a new brand Digital + Technology Collective in its new home here in Melbourne. The AMY Awards is our way of celebrating digital luminaries and their fantastic work, and having so many industry players together under one roof is a sign of bigger and better things to come.”

The AMY Awards Digirati Party attracted more than 300 digital natives to the Peninsula. Comedian Matt Okine took on MC duties for the night, while guests dined on a specially created three-course menu by celebrity chef, Luke Mangan. After the awards were given away, guests partied the night away to Jukebox Dynamite, DJ Scotty Sax and vocalist Michelle Martine. Digital + Technology Collective acknowledges its sponsors for their generous support including Optimizely Australia, Tealium, Victorian Government, Blake Entertainment and Peppers Docklands.

“As an organisation that was born digital, Tealium is proud to be part of the AMY awards to recognise the brilliant digital work happening in Australia,” said Eyal Mekler, Managing Director ANZ, Tealium. “While we can integrate and enrich all data streams and deliver it to any channel, it still takes creativity and CX-thinking to make a difference to the brand and the customer. Congratulations to all the winners and finalists for their digital brilliance!”

“Why the AMY Awards: we have found kindred spirits in the in the digital ecosystem here,” added Dan Ross, Managing Director at Optimizely Australia. “The practices of experimentation and personalisation essentially combine scientific rigour with a ‘have a go’ attitude. The leaders represented at the AMY Awards share this passion for innovating and we couldn’t be more thrilled to support their efforts. Also, congratulations to all the winners and finalists!”

The full list of the 2017 AMY Award winners are as follows:

Peak Categories

Grand Prix Award
Sound Storm iPad Application | Nomad and Deepend | National Acoustic Laboratories

Digital Person of the Year
Joe Purves | Digital Media Group

Digital Team of the Year
Deakin University’s Digital Marketing Team

Digital Start-up of the Year
Start VR
Highly Commended
90 Seconds
LUXit

Most Outstanding Contribution
Matt Griffin

Best Student Entry
ReforMe | Christopher Simpson, Isabella Bain, Zachery Bacon | The University of Sydney
Highly Commended
ePAT for Dementia App | Mustafa Atee | Curtin University

Campaigns

Digitally Led Marketing Campaign

Best Digitally Led Marketing Campaign – Automotive
R8 Blink | Holler Australia | Audi Australia

Best Digitally Led Marketing Campaign – Financial Services
Smart Start on-boarding Program | Mercer | Mercer Super

Best Digitally Led Marketing Campaign – Government & Not-for-Profit
E10 – A lot has changed in ten years | Ogilvy Australia | Department of Energy and Water Supply

Best Digitally Led Marketing Campaign- Health & Wellbeing
Prospan – Don’t Ignore a Cough | AFFINITY | Flordis

Best Digitally Led Marketing Campaign – Lifestyle, Entertainment & Media
My Grandmother’s Lingo | SBS Creative Labs | SBS Online
Highly Commended
You’ve Gotta Have a Team | BMF | Football Federation Australia
Through the Dark | R/GA Sydney | Google Play Music

Best Digitally Led Marketing Campaign – Retail & Consumer Goods
Hungerithm | Clemenger BBDO – Melbourne | Mars Chocolate Australia – Snickers
Highly Commended
Monopoly at McDonald’s App | VML | McDonald’s

Best Digitally Led Marketing Campaign- Travel & Tourism
#helloworldRELAY | Adshel | helloworld

Social or Content Led Marketing Campaign

Best Social or Content Led Marketing Campaign – Financial Services
Beta Products Ad Campaign | Cypha Interactive | SGIO and SGIC

Best Social or Content Led Marketing Campaign- Government & Not-for-Profit
Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
Highly Commended
Voters Voice | Conduct | Victorian Electoral Commission

Best Social or Content Led Marketing Campaign- Health & Wellbeing
Movember ‘Suicide Notes Talk Too Late’ | Cummins&Partners Melbourne | Movember Foundation

Best Social or Content Led Marketing Campaign- Learning & Education
Highly Commended
Turning a brand into a storyteller | Fairfax Media | GE

Best Content Led Marketing Campaign- Lifestyle, Entertainment & Media
Through the Dark | R/GA Sydney | Google Play Music

Best Social Led Marketing Campaign – Lifestyle, Entertainment & Media
You’ve Gotta Have a Team | BMF | Football Federation Australia

Best Social or Content Led Marketing Campaign – Retail & Consumer Goods
Hungerithm | Clemenger BBDO – Melbourne | Mars Chocolate Australia – Snickers
Highly Commended
Hendrick’s Unusually Australian Cucumber | CX Agency Lavender | William Grant & Sons Australia

Best Social or Content Led Marketing Campaign – Travel & Tourism
Out of Office Travelogue | The Monkeys | Qantas

Best ‘Social Good’ Campaign
Meet Graham | Clemenger BBDO – Melbourne | Transport Accident Commission

Products & Applications

Best Website or Online Service

Best Website or Online Service – Automotive
Supercars website | Adrenalin | Supercars
Highly Commended
The Yello Platform | DriveYello

Best Website or Online Service- Financial Services
ASB Digital Concierge | VML | Auckland Savings Bank
Highly Commended
REST Public Website | GHO Sydney | REST Industry Super

Best Website or Online Service – Government & Not-for-Profit
Thankyou’s Track Your Impact | Yump | Thankyou
Highly Commended
3D.I.Y. – Interactive Buildings | Wunderman-Bienalto | NSW Department of Planning & Environment

Best Website or Online Service – Health & Wellbeing
Happy People Wellbeing Program for Optus Retail | ABC Commercial | Optus
Highly Commended
Care Nation – Website | G Squared | Care Nation

Best Website or Online Service – Learning & Education
UNSW Website | Adrenalin | University of New South Wales International

Best Website or Online Service – Lifestyle, Entertainment & Media
My Grandmother’s Lingo | SBS Creative Labs | SBS Online
Highly Commended
Through the Dark | R/GA Sydney | Google Play Music

Best Website or Online Service – Retail & Consumer Goods
chadstone.com.au | Inlight | Vicinity Centres
Highly Commended
Canon Oceania Website | Canon

Best Website or Online Service – Travel & Tourism
“Key to the World” Digital Travel Wallet | Deloitte Digital | Travel Money Group

Smartphone or Tablet Application

Best Smartphone or Tablet Application – Automotive
The Yello Platform | Drive Yello

Best Smartphone or Tablet Application – Government & Not-for-Profit
Days in Conflict: Fromelles and Pozières | ABC | Department of Veterans Affairs

Best Smartphone or Tablet Application- Health & Wellbeing
Sound Storm iPad Application | Nomad and Deepend | National Acoustic Laboratories
Highly Commended
MyLife+ | Marcel Sydney | ViiV Healthcare

Best Smartphone or Tablet Application – Learning & Education
Nga Tapuwae Western Front | Locales | WW100 Programme Office
Highly Commended
Days in Conflict: Fromelles and Pozières | ABC | Department of Veterans Affairs

Best Smartphone or Tablet Application – Lifestyle, Entertainment & Media
Sydney Royal Easter Show – Re-defining event experiences | Mobiddiction | Royal Agricultural Society of NSW

Best Smartphone or Tablet Application – Retail & Consumer Goods
Monopoly at McDonald’s App | VML | McDonald’s
Highly Commended
The Yield app | Industrie & Co | The Yield Technology Solutions

Best Work in the Bottom Drawer – Applications
Bowling Buddy app | Deepend

Best use of Emerging Technology
3D Organon VR Anatomy | Medis Media

The list of winners is also available on the Digital + Technology Collective website here: www.dtcollective.org.au/awards/winners-2017

From the Digital + Technology Collective media release.

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