News Corp tops Mumbrella Publish Awards as Taste.com.au crowned Brand of the Year
News Corp has taken home seven Mumbrella Publish Awards with its food website, taste.com.au, being crowned Brand of the Year.
Meanwhile, last year’s Brand of the Year winner, Bauer Media’s Take 5, managed a highly commended in the category.
Brand of the Year winners – taste.com.au
News Corp also scored awards for Magazine Cover of the Year – Consumer/Custom for Vogue Australia, Event of the Year for Vogue American Express Fashion’s Night Out 2018, Website of the Year – Consumer/Customer for news.com.au, Launch/Relaunch of the Year – Large for The Australian, Consumer Publication of the Year – Large for Stellar, and Columnist of the Year for Joe Hildebrand.
Bauer Media handing out an award to itself, when its people were three-fifths of the finalists in that category… WTF is that about?!
Hi Disgusted,
To be clear, our jurors do not vote on entries from their own companies at either shortlisting or final round stages. They declare an interest and don’t score that entry, and we then average the scores across the rest of the jury so nobody is disadvantaged.
In the category you’re referring to, the juror went a step further. She participated in the shortlisting process only (with the exception of her own company’s entries). And when the shortlist was announced with three of her own company staff on the list she stepped back from being involved in that final round of judging altogether.
When it comes to the awards night, we invite one of our jurors to make the announcement. Because we total up individual jurors’ scores ourselves, the first they know who the winner is, is when they open the envelope.
However, we should not have asked her to announce the winner, given that it was one of her colleagues. That was on us, and I apologise.
Cheers,
Tim – Mumbrella
most entries on every category, have to be a winner when odds are stacked!!
I really don’t get how they can be number one…Their proof readers should be sacked. I read news.com.au and in nearly every single article, there are spelling mistakes, grammar mistakes, words written twice in a row or left out completely. The award should have gone to someone that actually checks proofreads their stories before putting them out to the world.
Their proofreaders have been sacked!
And Medium Rare is News Corp majority owned. So it’s a clean sweep, really.
….the most boring awards show ever.
Imagine all the old ladies getting drunk on chandie and talking about NGEN in 1995!