21 in the running for IAB audience tender

A total of 21 potential vendors have registered an interest in bidding to be the Interactive Advertising Bureau’s preferred online audience provider.

The IAB said:  “Companies from Australia, Canada, India, Israel, UK and US are amongst those who have registered. The registration period has now closed and tender documents will be sent out today. Vendors will have until Friday 17th December 2010 to submit their responses.”

IAB CEO Paul Fisher said: “To have such a strong and quick response from a veritable united nations of OAM suppliers vindicates our decision and timing to issue the tender process. We are delighted by the range of organisations that have registered their interest in the tender and look forward to receiving and reviewing their submissions later this year.”


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