Alt Agency launches healthcare offshoot Practice Digital

Digital agency Alt Agency has launched a new specialist healthcare digital brand Practice Digital.

The release:

Leading independent digital agency, Alt Agency, has launched a new specialist offering dedicated to the health, pharmaceutical and medical industries, Practice Digital.

Practice will be led by managing director Peter Bernard who has fifteen years experience in the pharmaceutical and medical devices sectors prior to launching Alt Agency in 2010.

“Practice is uniquely positioned to transform the way the healthcare industry leverages digital. Our offering is unique; we are blending our deep knowledge of the health, pharmaceutical and medical industries with our strategic, creative and technical expertise to deliver best in class digital solutions,” said Bernard.

“We are proud to be launching with foundation clients that include Bayer, Sanofi and Osteoporosis Australia, among others. We are dedicated to working with health, pharmaceutical and medical organisations to help them connect with healthcare professionals, patients and health-aware consumers.”

Bernard will lead a talented senior team that includes ex-Havas digital director Azir Yousaf as client services and operations director, technical director Lincoln Ezra, and creative director, Jon Viner.

Bernard said: “I’m very excited to be launching an agency that offers our clients the combined expertise of Lincoln, Az and Jon, who are supported by our broader and very talented team.

“Our clients operate in a complex industry, working hard to communicate with typically hard to reach audiences, so it’s imperative that health, medical and pharmaceutical companies partner with an agency that understands the market and can deliver from strategy through to creative, technical development and build. We are very passionate about this and it’s why we have launched Practice.”

Practice provides brand strategy and planning, creative and digital services, CRM, social media strategy and management, online training, reporting and analysis tools.

Practice will operate from Alt Agency’s office in Surry Hills, Sydney.

Source: Pilot PR press release


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