24 Hours With… Jules Lund, founder of Tribe and Southern Cross Austereo digital marketer

24_Hours_With_logo_blue24 Hours With… features the working day of some of the most interesting people in Mumbrella’s world. This week: Jules Lund, TV & radio host and founder of influencer marketing agency Tribe.

Jules Lund Tribe GroupMORNING: Wake up to the reverberations of little feet, as my three and five-year-old daughters launch onto our bed, stomping my groin with military precision. After they force-feed me toothpaste, I open my LinkedIn app to satisfy my need for validation now that my mainstream relevance has plummeted. I now genuinely love starting the day browsing new connections and messages from marketing guns who’d like to collaborate with TRIBE.

Zip off to the gym where my best mate and I sabotage our ROI by stalling our personal trainer with images of #fitspo girls on Instagram.

Walk to TRIBE HQ and try to ignore how cliché our start-up has become with pool table, graffiti wall, Segway-riding millennials, etc. Having said that, there’s not a day I don’t get an enormous burst of pride. I am giddy with the influencer marketing category as it continues to fly down the runway preparing for take-off.

Tribe logoMID MORNING: Although I’m the founder, our CEO Anthony Svirskis runs the company, because he is far smarterer. But until our CTO and devs start next month, the product design rests with me, which I love. Before launch in November, I spent two years obsessing and refining the user journey of our Influencer App and Campaign Builder. Now that we have the capital to build a far more sophisticated product, I get to sit on a beanbag and sketch the UI I’d love to see.

I never learnt Adobe Illustrator, so our lucky designer Elloise gets to create the files with me awkwardly sitting over her shoulder, adjusting font size up and down until my OCD lets us both off the hook. It’s unpleasant, but the good news is I only inflict this on Elloise for 30 hours per week. (I should probably ask her to tell me what buttons she’s pressing so I can eventually work alongside her).

Today I made a 15 second video in iMovie for our latest Instagram ad. It cost me nothing. Fast cuts featuring 7 of the 70 brands in our App, mixed with 7 influencer posts those brands have purchased. Surprised myself how slick it came up on our Insta.

LUNCH: Spent the afternoon at Southern Cross Austereo, starting off with a strategy session with Vijay Solanki, our Chief Digital Officer. Discussed rolling out more Facebook Mentions, after broadcasting my chat with Novak Djokovic, which went well. Keen to refresh a keynote that explains our digital offerings I can roadshow to clients and media agencies.

Then on to a briefing with Wade Kingsley – SCA Head of Promotions and head of a sexy new studio, that our creative teams can fire up and customise when presenting their brilliance to clients and agencies. I’m hosting the launch event and will do what I do best… suck up to anyone with money and try not to accidentally introduce myself to colleagues in front of the important people.

EVENING: Welcomed home with my daughters racing up to me cheering “Daddy!”. If they ever stop doing this, I’ll cut them out of my will. Having said that, by story-time I’m smoked and use mind control techniques to force my beautiful wife Anna to read them books. It’s only fair, she’s just cooked us a beautiful dinner and been stuck with the trolls all day.

Free-time: Tonight we decided to watch something fun and uplifting on Netflix. It’s called ‘Making a Murderer’ and it makes you want to kill yourself. Off to bed. Open my LinkedIn app and discover all the new best friends I accepted this morning have messaged me with “exciting SEO opportunities”. I cry myself to sleep.

Jules Lund will be debating how the rise of influencer marketing has changed the PR industry at next month’s CommsCon. For more information on the program and to book tickets click on the banner below.

CommsCon banner

To nominate yourself or someone you know from the advertising, marketing, publishing, media & PR, to feature in this new profile section, email: suzan@mumbrella.com.au


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