F.Y.I.

Telstra video streaming firm Ooyala appoints Videoplaza

October 21, 2014 9:34

Telstra’s recently acquired video streaming subsidiary Ooyala has acquired video ad serving and monetisation specialists Videoplaza.

The release:

Ooyala, a Telstra subsidiary and the leading innovator in video streaming, personalization and analytics, today announced a definitive agreement to acquire Videoplaza, a leader in video advertising technology and monetisation. Videoplaza operates one of the world’s largest premium video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by the most successful broadcasters and media companies in Europe and the Asia Pacific region to maximise video monetisation.

This acquisition allows Ooyala to tap into the fast-growing video ad market and build out a new business dimension in advertising. As more premium video viewing moves away from traditional TV to web and mobile consumption, major media agencies are recommending their clients move up to 25% of their TV ad budgets to digital. In the U.S. alone, digital video ad revenues will increase more than 40% this year, compared to just over three percent growth for TV advertising.

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