2Be chairman and former Westpac CEO to speak at next week’s Mumbrella Finance Marketing Summit

June 2, 2023 8:36

Former Westpac CEO, chairman of financial start-up 2Be, Brian Hartzer, is set to join Thinkerbell’s Paul Swann on stage as the last confirmed speakers for the Mumbrella Finance Marketing Summit in Sydney next week.

In a rare appearance on stage, Hartzer and Swann will present a session titled ‘Building a Brand for Boomers’. Delegates will learn how 2Be and Thinkerbell created a brand that would avoid the cliches and resonate with baby boomers.

Brian Hartzer

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.