2Be chairman and former Westpac CEO to speak at next week’s Mumbrella Finance Marketing Summit
Former Westpac CEO, chairman of financial start-up 2Be, Brian Hartzer, is set to join Thinkerbell’s Paul Swann on stage as the last confirmed speakers for the Mumbrella Finance Marketing Summit in Sydney next week.
In a rare appearance on stage, Hartzer and Swann will present a session titled ‘Building a Brand for Boomers’. Delegates will learn how 2Be and Thinkerbell created a brand that would avoid the cliches and resonate with baby boomers.
Brian Hartzer
Hartzer and Swann join a lineup with a significant amount of brand marketers already involved. They join industry experts from AMEX, Youi, UniSuper, Australian Ethical, Commonwealth Superannuation Corporation, Wise, Grapple, IAG, Finder and more.
The Mumbrella Finance Marketing Summit will see Wise’s director of brand and creative, Claire Grinton, fly in from the UK for the international keynote.
Tickets are still available for the Mumbrella Finance Marketing Summit on 8 June at the Sofitel Wentworth in Sydney.
You can see the full program here.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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