2Day FM launches digital race to track and win a Holden

2Day FM is to launch what it claims is an Australian first which will see Kyle & Jackie O Show listeners racing around the streets of Sydney trying to avoid capture to win a car and $10,000.

The game will see them download an app for their iPhone or Android that allows them to be GPS tracked.

The challenge will be for players to avoid their opponents from getting close enough to them to capture the imaginary car from them.  

The prize is a Holden Cruze.

The competition begins next Monday.

2Day FM content director Derek Bargwanna said in a press release, “This is an absolute ‘first in entertainment media solution’ from Southern Cross Austereo designed exclusively for Holden.”

Starcom Mediavest Melbourne is the media agency behind the promotion.


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