2Day FM’s Dave Hughes to host 2021 Siren Awards, finalists announced

The 2021 Siren Awards, celebrating the best in radio advertising, will be hosted by 2Day FM breakfast’s Dave ‘Hughesy’ Hughes.

Commercial Radio Australia announced the 17th annual Sirens will take place in Sydney on June 3 at The Beresford, with eight finalist creative agencies battling it out for the Gold Siren Award on the night.

The finalists this year have been revealed as BMF, M&C Saatchi, Showpony Advertising, WhiteGrey, Wunderman Thompson, Eardrum, Isobar Australia and Rare.

Nominated works are for clients including Aldi Australia, Tourism Tasmania, Baiada (Lilydale/Steggles), the South Australian Department of Human Services, ING Bank Australia and Project Ningaloo.

Their work will be judged by the Siren Creative Council, a panel of advertising agency and radio industry experts.

In addition to the overall winner, who’ll take home the Gold Siren, there will be Silver Sirens given out for the best radio ads in the categories of Single, Campaign and Craft.

The finalists in the craft category are Bang Bang Studios, Cue Sound, Rumble Studios, Seeingsounds, Squeak E. Clean Studios and We Love Jam Studios.

CRA chief executive, Joan Warner, said outstanding work will be recognised after a year in which finalists had to discover new ways to capture attention on radio.

“In a year of adversity the nominated finalists have found new and inventive ways to capture attention and encourage people to rethink their behaviours.

“Their work helped clients to stand out in the market in areas as diverse as retail, food, health, the environment and domestic violence.  We look forward to a great night where we can showcase some outstanding creativity.”

A Siren Client Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.

The full list of finalists can be viewed here.


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