3 Phase Marketing wins Essendon Fields Auto media and creative account
3 Phase Marketing has won the media and creative account for Essendon Fields Auto, a car dealership precinct located just outside of Melbourne’s city centre.
The 2020 marketing contract was awarded after a competitive pitch process, and includes creative services, digital marketing and media buying.
A campaign is set to launch in March, with work already underway, the agency said.
“With our deep understanding of the automotive landscape and our experienced digital and creative teams, we knew from day one that we would be the most suitable partner to deliver on the KPIs set out in the tender document,” national commercial director at 3 Phase Marketing, Aaron Luxmoore, said.
The agency, which was established almost five years ago, has worked with auto brands such as Mercedes-Benz, Mitsubishi Australia, Toyota and LSH Auto Australia. Essendon Fields Auto received competitive responses from two other agencies, but said choosing 3PM from the lineup was easy.
“The team at 3 Phase Marketing nailed the brief and outlined the next steps in such a clear, concise way, making our decision easy,” Nadia Salajic, general manager of marketing, said.
“We look forward to working with the 3PM team and implementing their tactics to help us increase brand awareness, drive foot traffic into the automotive precinct and promote our USP as the ultimate destination to buy your next new vehicle.”
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