300-person choir features in new P&O spot, via Supermassive

January 15, 2024 9:51

P&O Cruises has unveiled a new brand platform, marking a significant transformation for the nearly century-old brand, via indie creative agency Supermassive and Walkley Award-winning photographer David Maurice Smith.

The platform, ‘Brings Us All Together’, hopes to showcase the meaningful connections cultivated on a P&O holiday, with the agency highlighting the cruise line’s ability to deliver on quality, connection and togetherness.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.